Videos
To view this video, please install Flash.
/ Conference Clip
Lauren Freedman, The E-tailing Group: Flexibility is Essential
Lauren Freedman, president, The E-tailing Group, told attendees that online merchandising requires execs to be flexible and able to react fast. “If you’re not flexible and willing to make changes, you’re in the wrong business now,” she said. “Executives must be constantly adapting to changing rules of engagement because the customer is totally in control of the shopping experience.”
- Click here to see this presentation and others, in full, with fully enabled video and powerpoint slides
- Click here to view a demonstration of the online portal, which contains full presentations and slides
Advertisement
