Acteea is a provider of Software-as-a-Service-based business analytics software called Enterprise eCommerce Analytics. Acteea uses an industry standard model to generate customer segments, and a combination of order values, units sold and margins to profile the best performing products. The software allows Internet retailers to define, compare and save customer segments based on profitability, frequency of purchases, products purchased and marketing activity response.

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Agilone’s Software-as-a-Service-based technology combines and analyzes a retailer’s data from all channels and sources to help develop more relevant marketing campaigns. The company’s technology includes data management, marketing intelligence, predictive analytics and multichannel campaign management. Key features of the technology include revenue attribution, marketing spend optimization, personalized marketing, predictive analytics, segmentation and data management and processing.

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AREA203 Marketing is a digital marketing agency. The company offers a comprehensive range of digital marketing services, including strategic services, analytics, performance optimization, creative design and implementation, digital engagement, and emerging platform integration. AREA203’s analytics specialties include site optimization testing, visitor surveys, competitive benchmarking, business analytics, data warehouse, and analytics implementation and evaluation.

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ARS Interactive is a full-service interactive marketing agency for retailers with online and mobile sites. The company's services include marketing, advertising, design, technology and product content. ARS Interactive on-demand product content management technology enables retailers to create, catalog, standardize, modify, import and export content. It works with a retailer's marketing staff to create information, descriptions and images for selling products.

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• Sponsored Supplement: Technology investment for now and the future

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Attribution management is at the center of ClearSaleing’s Purchase Path Technology which enables Internet retailers to accurately measure, compare and optimize profit across their online advertising portfolio. Marketers can configure ClearSaleing to assign a cost to organic traffic for each search engine, providing a legitimate basis of comparison to paid advertising alternatives. ClearSaleing offers custom attribution settings so advertisers can assign weight to ads.

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• ClearSaleing Launches Barometer for Digital Marketers

• TrueAction Network, GSI Commerce’s Marketing Services Agency, Partners with Kenshoo to Bolster Search Marketing Practice

• Giving credit where it's due

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ClickTale is a provider of customer experience analytics giving retailers insights into their customers’ online behavior. ClickTale tracks every mouse move, click and scroll, creating playable videos of customers’ entire browsing sessions. It also creates heatmaps—visual representations of what visitors are looking at and focusing on within a web page—and behavioral reports that complement traditional web analytics. ClickTale is a fully hosted subscription service.

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• ClickTale's New Web Analytics Dashboard Puts Complete Site Metrics at Your Fingertips

• ClickTale’s new dashboard shows how visitors travel through a site

• Silverpop and ClickTale Provide Clients with New Insights into Customer Behavior

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Coremetrics, a provider of online marketing and business optimization applications, in February 2009 launched Impression Attribution, a product that analyzes the value of online marketing campaigns that occur outside a retailer's web site. Impression Attribution gives a retailer an integrated view of what combination of display ads, widgets, syndicated videos or other online campaigns drive people to its web site. Coremetrics clients tag their display ads, widgets, syndicated videos, microsites and other content with the Impression code, which then maps the visitor's impressions to activity on the retailer's site. The mapping provides the basis for analysis, such as sales, orders, conversion and page views.

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• IBM to acquire web analytics vendor Tealeaf Technology

• IRWD 2012: Keep it simple—and useful

• Mobile traffic hits 13% of total web traffic, study finds

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CRM Metrix measures the success of retailers’ digital media and marketing campaigns by collecting customer feedback and works to optimize these to achieve better return on investment. Its digital market research applications are designed for all marketing, such as web sites, digital advertisements, online campaigns, e-mail programs, social media, blogs, widgets, microsites and online sponsorships. It has offices in Mumbai, New Jersey, New York, Paris and Singapore.

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Crowd Science provides audience targeting and segmentation services through a combination of demographic and psychographic insights and technology to improve display advertising precision and increase revenue. CITRUS, its data-generating platform provides audience research, segmentation and targeting, plus ad campaign effectiveness in a single closed-loop application. CITRUS enables publishers to develop their own unique audience insights and build custom ad segments.

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A third-party data-analytics service provider, eClerx specializes in pricing analytics, customer insight studies and product mix optimization. It provides detailed competitive price benchmarking for retailers’ products and pricing recommendations based on market conditions across local markets in multiple countries. EClerx also monitors and analyzes customer feedback across a variety of channels, including customer chat forums, bulletin boards, customer reviews and customer support logs.

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Encore Media Metrics helps marketers optimize performance through advanced campaign measurement, multi-touch attribution and integrated reporting. Building on its platform and online advertising experience, Encore helps clients look beyond the last click, to measure and maximize return on investment from digital media. As a cloud-based, on-demand application, Encore delivers a set of campaign reports that remove the guesswork from measuring and optimizing campaigns.

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ForeSee measures and helps clients manage online customer satisfaction. Its CS Site Manager product offers satisfaction insight reviews from teams of analysts, usability audits reviews that provide applications to problems identified by satisfaction data, and an online portal with self-directed options for accessing both aggregate and segmented data and generating reports. The company also offers a mobile portal application for accessing customer satisfactions scores from an iPhone.

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• More than a third of top e-retailers deliver superior web experiences

• ForeSee Announces New Capability to Measure Mobile Users' Customer Experience

• Consumers rate Canadian e-retailers above average on satisfaction

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Foviance, based in the United Kingdom, offers web analytics software and usability consulting services. Among services offered are specialist testing laboratories and viewing facilities, ethnographic research, eye tracking, automated usability testing, competitive analysis and industry benchmarking. Foviance's WebAbacus software provides a detailed analysis of customer behavior, which Foviance analysts use to help retailers develop and support sophisticated e-business strategies.

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The Informatica platform is a unified and open software platform designed for data integration. Its platform-neutral software accesses data of virtually all kinds and helps retailers understand how customers access and use different sales channels. It also can be used to pull data needed to fill out compliance and financial reports. Retailers also can use the platform to integrate data from different sources to optimize inventory levels and make other business decisions.

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• NETSUITE NAMES NEW EXECUTIVE VICE PRESIDENT OF SERVICES

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InterSight Technologies analyzes and manages direct communications and data between a company and its customers. The company’s proprietary technology, iMatter--Customer Personalization & Analytic Communicator—tracks and analyzes customer attitude and behavior. It uses customer channels of communication to gain information and provides appropriate marketing strategies. InterSight’s expertise includes customer analytics; consulting on use of customer intelligence; electronic media, chat and e-mail; telephony; customer contact center; data storage; and information technology support. It offers programs for Internet chat, interactive e-mail, multichannel contact support, and customer intelligence gathering and storage.

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IPerceptions provides web analytics technology including the webValidator, 4Q Suite and WASP. The webValidator helps online retailers find out who is visiting their site and why, as well as how the visitor viewed the online experience. The webValidator uses a two-stage Hypertext Markup Language invitation and a three- to five-minute survey to find out how visitors viewed their site visit. The webValidator includes the iPerceptions Satisfaction Index to measure customer online satisfaction.

Recent Headlines

• iPerceptions and Tealeaf Partnership Combines Customer Feedback and Customer Experiences

• iPerceptions Offers the First Concept Clouds for ‘Voice of Customer’ Feedback

• iPerceptions Launches First Random Sampling ‘Voice of Customer’ Feedback Solution for Mobile Websites

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Kampyle provides online feedback analytics through a Software-as-a-Service platform that collects, analyzes, measures and manages web site users' feedback on services, products and customer experience. Kampyle's services are designed to improve web customer experience measurement, management and service for companies of all sizes in retailing and other industries. Kampyle's feedback management application integrates with Google Analytics to provide insight into customer behavior on a site.

Recent Headlines

• A single superstore e-retailer flexes its web wing

• EyeBuyDirect gets personal with e-mail

• How EyeBuyDirect focuses on the merchandise customers really want

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MEA Digital is an analytics-focused marketing agency offering a broad range of services including digital advertising, branded content development, social media, emerging platforms, mobile, marketing technology, media planning and execution, branding, display banners and search engine marketing. The agency also offers strategic services such as primary and secondary research, focus groups, cultural trends, customer segmentation, brand/product positioning and integrated planning.

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• Marika.com Launches Redesigned Website for Woman’s Activewear

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Metrics Marketing, a Precision Dialogue Company, is an analytics-driven, database marketing and interactive services firm. It offers analytics and consulting services, interactive services, direct marketing services, user research, database management and automated, triggered opportunity marketing. Precision Dialogue offers research, data analysis, strategic consulting and interactive marketing. Metrics Marketing has strategic relationships with companies such as Acxiom and Omniture.

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Numeric offers analytics and marketing services. Its marketing optimization services use consultants to measure the results of and then offer strategies for optimizing online campaigns, including search engine optimization, pay-per-click search marketing, affiliate marketing and comparison shopping engine marketing. The web analytics application provides strategic assessment, including evaluation of key performance indicators and development of methods to improve performance metrics.

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Omniture, a unit of Adobe Systems, is a provider of online business optimization software. Its SiteCatalyst software gives marketers real-time web analytics intelligence about digital strategies and marketing initiatives. It helps identify the most profitable paths through a web site, segment traffic to spot high-value web visitors, determine where visitors are navigating away from the site and identifies metrics for successful online marketing campaigns.

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• Oracle buys a social marketing platform provider

• Needle Names a Vice President of Sales for the Western United States

• IBM to acquire web analytics vendor Tealeaf Technology

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Parker Software is a software developer that produces two flagship products: WhosOn, a visitor tracking and live chat application, and Email2DB, an e-mail parser and business process automation service. WhosOn is a comprehensive application for web statistics, live chat, proactive live chat, prospect detection and real-time customer support ticketing. Its Email2DB system automatically converts e-mail to database records so that retailers are able to automate responses and e-mail follow-ups.

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• Smarter Service

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RJMetrics' system conducts complex analyses for online retailers, including customer lifetime value, cohort analysis and behavioral segmentation. The system segments between free and paid users, initial behavior and by marketing track or lead source. Data is extracted from the retailer's site through an encrypted connection and dashboards are served through a secure sockets layer-secured web connection. All data is stored on payment card industry-compliant servers.

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SageMetrics is a behavioral targeting and web analytics applications provider. SageMetrics’ interactive multi-dimensional reporting interface allows retailers to use multiple data sets to understand, segment and target customers more effectively. SageMetrics' application for enterprise web analytics, SageAnalyst, helps companies optimize their online marketing initiatives by providing insight into such areas as visitors, content, navigation and campaign performance.

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Stratigent's on demand technology provides online businesses with immediate access to web analytics professionals. Stratigent offers consultation on conversion rate optimization, A/B testing and multivariate testing. Consultants develop and automate dashboards for retailers and give insights into key performance and business metrics. Stratigent consultants offer both business and technical web analytics expertise and are certified with web analytics vendors, including Omniture and WebTrends.

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Unica Corp. has upgraded its NetInsight analytics application, with features that include visual selection and targeting and paid search integration. With the paid search integration option, users can enhance their pay-per-click campaign reports with additional data on paid keyword costs, impressions, clickthroughs, match type and average rank. Using this data, marketers can automate significant campaign key performance indicators such as cost per acquisition for lead generation, return on ad spend for e-commerce sites, and cost per page view for publishers. The visual selection and targeting feature enables retailers to segment web site visitor reports to identify promising visitor segments.

Recent Headlines

• IBM buys DemandTec, adding to its retail portfolio

• IBM weaves together e-commerce technology acquisitions

• IBM buys marketing technology provider Unica for $480 million

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WebTrends provides unified mobile, social and web analytics and engagement. It helps marketers create, measure and improve campaigns. Retailers can use the company’s technology to measure, optimize and integrate digital content and customer intelligence, including web sites, social media, mobile and paid search advertising. It can incorporate third-party data from Facebook, Twitter, iTunes, Bit.ly, really simple syndication and other sources. WebTrends also offers report customization.

Recent Headlines

• Webtrends Records Double-Digit Revenue Growth

• Webtrends Extends App Analytics Offering to Windows Phone 7 Platform

• Webtrends hires a chief marketing officer

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Wicked Business Sciences offers a marketing platform that shows online shoppers personalized content based on keywords used in product search. Wicked serves about 200 retailers and advertisers that feed product data to Wicked’s data warehouse to support the company’s PreCognitive Search application. In addition to providing personalized content on a landing page tied to a shopper’s search keywords, PreCognitive also is designed to improve a retailer’s natural search rankings and paid search quality scores. Wicked charges retailer clients $699 per month to maintain their product data in the PreCognitive platform, but waives fees for retailers that share revenue with its Lucid Element affiliate network.

Recent Headlines

• Wicked Business Sciences ties personalized content to web search keywords

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