24/7 Real Media is a digital marketing company serving web retailers. The agency’s Global Web Alliance system uses advanced targeting capabilities, including behavioral targeting, demographic targeting, daypart targeting, re-targeting, geo-demographic and psychographic targeting to help web retailers segment their audiences. The agency also uses audience intelligence to segment by a single site, audience behavior or specific industry segments, such as automotive.

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• Magnetic Appoints a CEO

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7 Billion People Inc., a provider of web personalization software, in March 2009 released WebLegend, a software application that enables online retailers to adapt web pages in real-time to match customers’ individual preferences and unique personalities. WebLegend determines the behavioral preferences of web site visitors by analyzing their clickstreams and building a “portrait” for every customer. The software uses behavioral psychology to analyze the portraits and determine individual shoppers’ goals, decision-making methods, buying behaviors and communications preferences. WebLegend then can start to modify content to better suit that customer’s buying and information presentation preferences.

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Aggregate Knowledge is a Software-as-a-Service provider of ad campaign and audience analytics. The AK Media Intelligence Platform combines campaign analytics with audience data mining and multi-touch attribution to help retailers and others with data to help build their businesses. In August 2011 unveiled TRUSTe verification of data privacy for its software platform. It also launched a Privacy Assurance Program to promote online trust of its clients’ customers.

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• Dedicated Media Selects Aggregate Knowledge as its Media Intelligence Platform

• BrightTag Digital Marketing Integration Platform Receives Broad Industry Support

• Aggregate Knowledge Strengthens AK Platform Privacy Focus With TRUSTe Certification and AK Privacy Assurance Program

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Autonomy Optimost’s Adaptive Targeting application mines all major types of customer attributes to create customer segments, including context (how the visitor arrives at the web site, e.g., search keyword), geography, time of day, and demographic, behavior and account profile information. Once customer segments are created, multivariate tests are conducted on an unlimited number of copy ideas, offers, and layouts to determine the best application for each audience segment. Adaptive Targeting is powered by Autonomy’s Meaning Based Marketing Engine. Optimost Adaptive Targeting includes unique keyword clustering capabilities that automatically identify concepts and patterns as they are emerging on the web.

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• Autonomy to buy Interwoven for $775 million

• Autonomy to acquire Verity for $500 million

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Bazaarvoice is a provider of hosted social commerce applications. Its Software-as-a-Service application seeks to turn social media into social commerce. Consumers create and share ratings, reviews, questions, answers and stories about products and brands on client web sites. That information is syndicated across the web and through the channel. All reviews posted at a Bazaarvoice client’s web site automatically are displayed on a mobile-optimized site hosted at m.clientname.com

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• Bazaarvoice will buy PowerReviews

• iPad users love to shop at night—on the couch and in bed

• Listen up

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In October 2011, site search provider Celebros unveiled its Salesperson V8 Suite designed to enhance navigation, merchandising and site search functionality. Capabilities include enabling web retailers to create, monitor and update dynamic campaigns using active information taken from shoppers’ actions and search habits. The company also released extensions for retailers using the Magento e-commerce platform including Enterprise, Profession and Community Editions.

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• Celebros and Orange Collar Media Deliver High Conversion Rates to Magento Sites

• SkyGeek.com Flies High with the Celebros Conversion Pro V8 Suite of Conversion Technologies

• MedicalSupplyDepot.com goes basic

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ChoiceBot provides web-based software designed to enable shoppers to search for and evaluate any product. ChoiceBot’s search algorithm ranks products by users’ top overall preferences. The Small Retailer Edition is a hosted, self-managed product for small retailers. The Data Feed Edition is hosted technology for e-retailers with larger or frequently updated inventories. Product datasets, available on a paid subscription basis, contain product attribute data for popular product categories.

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• PC Connection and Central Vacuum Stores Deploy ChoiceBot to Solve Product Search and Selection

• ChoiceBot Debuts Breakthrough Product Search and Selection Tool for e-Retail Sites

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ChoiceStream provides hosted personalization services including home and product pages, intelligent shopping carts and order confirmation that allow e-retailers to cross-sell and upsell, plus customized e-mail marketing. In June 2011, the company launched Crunch, an audience targeting platform that uses proprietary intent data to predict how audiences will react to particular messages or marketing campaigns. Crunch can reveal to brands or advertisers audiences they had not thought to target.

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• A new Borders.com features more shipping deals

• A new Borders.com

• Technology vendors snap up smaller players, aiming to provide a fuller range of services

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In September 2011, HookLogic announced it had received $9.5 million in financing from Bain Capital Ventures in its first institutional investment. The company says it will use the funds to further develop its Software-as-a-Service platform to expand across retail, travel and automotive sectors in North America and Europe. HookLogic provides technology that allows e-commerce retailers to incorporate paid media programs within their online, mobile, and social stores.

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• A Retail Veteran Will Lead HookLogic Account Services

• HookLogic Appoints a Vice President of Marketing

• BrightTag Digital Marketing Integration Platform Receives Broad Industry Support

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Loomia Inc., a provider of recommendation and personalization products, in January 2009 released the Targeted Content Discovery product and Video Discovery product. They are the latest versions of Loomia's proprietary recommendation engine that blends behavioral, social and contextual data. The two products make recommendations via “People Who Read This Also Read” and “People Who Watched This Also Watched” modules. The Video Discovery product drives visitors from articles and blogs to video content, and then offers more recommendations within the video player experience. Loomia offers a recommendations network allowing the site to make recommendations based on users’ preference data from multiple sites.

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My1Stop.com, a commercial printing superstore, in March 2009 launched the first in a series of informational custom printing product videos. The laser membership cards video provide customers with visual insights into the product uses, materials and options, using a quality mix of visuals supported by an informative narrative track. Viewers see laser membership cards in use and are provided with visual and narrated product information about the five standard layouts. The video also shows laser membership cards being printed on a desktop laser printer. Customers can view the laser membership cards video at My1Stop.com or on YouTube. My1Stop.com also offers a wide range of commercial online and offline printing products.

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• My1Stop.com zeroes out its paid search budget and still increases sales

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RichRelevance offers a personalized product recommendation application. Recommendations are based on the shopper’s unique attributes and shopping behaviors, such as past purchases and browsing history. The company’s services are available on retailer’s e-commerce sites, mobile apps and e-mail campaigns. In January 2011, the company launched RecLab, an open-source project that enables clients to test personalization algorithms in a live shopping environment.

Recent Headlines

• Wine.com Launches Advanced Personalized Recommendations

• Personalization firm RichRelevance raises $20 million

• Are We On?

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Sitebrand Inc. in March 2009 launched its segmentation and content partner program, Sitebrand Connect, and a software-as-a-service upgrade of its online personalization platform, Segment Serve. Sitebrand teamed up with vdoLife, its content partner, to integrate online video spokesperson streaming content into Segment Serve's delivery mechanism. Sitebrand also introduced One-Click Segments, which simplifies the task of dividing traffic into segments so that retailers can concentrate marketing resources on the best prospects. The Sitebrand Connect and One-Click applications give marketers more Web 2.0 tools to provide users with a richer experience while providing more dynamically targeted content.

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• Digital marketing firm Cactus Commerce sharpens its personalization and e-mail offerings

• Sitebrand helps multi-channel retailer outperform industry by 15-20% with web personalization

• Computer Geeks gets personal, raises revenue

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SteelHouse is a provider of real-time marketing and behavioral commerce technology to web retailers and others. The company gives online retailers the ability to deliver offers to their shoppers in real time, acting immediately on its intelligence anywhere on the web and through any device. SteelHouse’s Behavioral Commerce technology powers the company’s real-time offers and retargeting products. Offers are generated based on consumers’ distinct shopping personalities and buying behaviors.

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• A two-step e-mail campaign helps Folica lift sales

• Real Time Offers from SteelHouse Lifts Retailer’s Conversions by 68%

• Demandware Clients Can Boost Marketing with SteelHouse Real Time Offer

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Strands Recommender helps small to mid-sized online retailers increase customer retention and conversion rates through personalized product recommendations. The company is an independent business unit of Strands Labs Inc The company has integrated its services into Demandware’s e-commerce platform. It also partners with Miva Merchant, Magento, Yahoo Small Business platforms, as well as Responsys, ExactTarget and Bronto e-mail marketing services and SLI Systems site search.

Recent Headlines

• Personalized Product Recommendations company releases new shopping cart plug-ins, API and drives social commerce leadership.

• DiscountDance.com, LuggagePoint.com and Nimli.com Select Strands Recommender for Personalized Product Recommendations

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Veruta, a subsidiary of MyBuys, is a retargeting services provider that delivers online advertisements to customers who have visited and left a web site, helping drive them back to the site to make a purchase. Veruta enables merchants to create differentiated targeted and relevant advertisements. Retailers are charged on a cost-per-engagement basis, or as each prospect clicks on an ad. Retailers can upload their own template designs or have Veruta design them on the merchants’ behalf.

Recent Headlines

• Making Connections

• MyBuys gets personal with display ads

• MyBuys purchases Veruta in move to expand into personalized ads

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Znode is the vendor of MultiFront, a .NET e-commerce platform with multi-store management capability. Using the MultiFront e-commerce shopping software, retailers can build and manage numerous branded storefronts using a single shared database. Retailers can aim to increase conversions by dividing their business to reach targeted customers, and seek improved Google quality scores for pay-per-click advertising, with the goal of increasing customer relevance and reducing comparison shopping.

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• The Garden Gates builds a new photo studio to better capture upscale products

• Sponsored Supplement: Expanding the reach of personalization

• At Wawa food stores, a personalized web site supports multichannel sales

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