Targeted Content, Online Visibility, Digital Edition

Advertising Opportunities Overview
This issue includes feature articles on Personalization along with companion Products & Services Guides offering highly visible advertising opportunities. To view sample of a past Products & Services Guide click here.

Story Overview
Personalization: New ways to personalize the online shopping trip
Every click can be tracked on the web, and that allows retailers to collect a lot of data about their customers. And new services are arising that aggregate data across web sites, and factor in data acquired offline to create an even more complete view of each shopper. E-retailers are continually fine-tuning how they use that data to present personalized offers to return visitors—and even to consumers they’ve never seen before. This story will look at some of the latest innovations in personalization, how they work, what they cost and whether they are paying off in more sales.

On Personalization - (click to view a sample)

• Online Visibility – link to Products and Services Guide included
  in story placed online.
• Included in Digital Edition, no additional fee.
• Highly visible section positioned within the story for excellent exposure.
• Extremely effective & targeted placement to highlight your product and services.
• Internet Retailer reaches 43,474 BPA audited circulation.
• Our targeted audience includes almost 90% C-Level, VP Level, and Directors/Managers – DECISION MAKERS!!