Targeted Content, Online Visibility, Digital Edition

Advertising Opportunities Overview
This issue includes feature articles on M-Commerce along with companion Products & Services Guides offering highly visible advertising opportunities. To view sample of a past Products & Services Guide click here.

Story Overview
How retailers are using mobile commerce to sell in stores
Mobile phones are handy, and that means retailers can use mobile as a way to reach consumers when they’re not in front of their PCs, including when they’re in stores. Retailers can allow consumers to compare prices and read reviews. K&L Wines provides access to web-based reference information on wines to help the in-store shopper, while Aveda provides examples of various beauty styles and the products that they require. This story will look at who’s doing what, and what’s working. It will also look at the obstacles, including poor mobile reception in some stores.

On M-Commerce - (click to view a sample)

• Online Visibility – link to Products and Services Guide included
  in story placed online.
• Included in Digital Edition, no additional fee.
• Highly visible section positioned within the story for excellent exposure.
• Extremely effective & targeted placement to highlight your product and services.
• Internet Retailer reaches 43,474 BPA audited circulation.
• Our targeted audience includes almost 90% C-Level, VP Level, and Directors/Managers – DECISION MAKERS!!