Web 2.0: Web 2.0: The latest tools for enhancing the customer experience
Today’s consumers expect e-commerce sites to offer the entertainment value of high-definition TV and the immediacy of Twitter. At the same time, consumers want to be able to easily find the products they’re looking for and, along the way, learn about other items that suit their tastes. Technology vendors are continually introducing new ways to make products come alive on a retail web site, provide a clearer view of merchandise, or enable consumers to get more information from experts and their peers. This story will examine some of the latest releases from technology vendors and report on the results of early-adopter e-retailers.