Search Marketing: How search engines are evolving and what it means for retailers
Almost daily, the major—and minor—search engines announce new ways of searching the web and presenting results. Given that most consumers start web research at search engines, retailers must keep up with these developments and know what’s coming next. This story will explore the most important recent search engine innovations, particularly those relating to how e-commerce sites are ranked and integrated into search results, and how retailers can take advantage of them.