Mobile Commerce: The emergence of the mobile commerce director
Many retailers have e-commerce directors, but Sears now has an executive whose job is to drive sales through mobile phones. The naming of Thomas Emmons as Mobile Team Leader at Sears creates a new job category in electronic commerce. What are his responsibilities? Who does he report to? How does he meld his initiatives with those of Sears’ store and web operations? Are other retailers considering creating a similar position, or can the existing e-commerce team handle sales through the growing mobile channel?