Fulfillment: Package deal: How online retailers are turning packaging into a competitive advantage
Amazon’s Frustration-Free Packaging initiative, which promises to make it less of an ordeal to free small items from their packaging, is just one example of the attention online retailers are paying to packaging. Others are looking at how to pack goods to minimize shipping costs, including by squeezing excess air out of packages so that they don’t pay extra to carriers that charge by length and width as well as weight. Retailers are also looking for packaging that prevents breakage and that delivers a pleasing experience to the recipient. This story will look at the latest packaging strategies and technologies available to online retailers.