June 2009 Issue Special Edition: If there is only one issue of Internet Retailer that you can advertise in, the June edition is the one. It is the most anticipated and widely distributed issue of the year for two simple reasons:
1. It receives bonus distribution to all attendees at the largest e-retailing event of 2009—the Internet Retailer 2009 Conference & Exhibition in Boston from June 15-18, which was recently named the "The Fastest Growing Conference" in America.
2. The June cover story summarizes our extensive research for the Internet Retailer Top 500 Guide, which profiles and ranks America’s 500 largest e-retailing businesses and goes on sale in May. The June cover on America’s leading e-retailers is traditionally the most widely read Internet Retailer article of the year.
 COVER STORY:
Winners and losers in the 2009 Internet Retailer Top 500 Guide
This closely watched annual survey of the 500 leading online retailers returns, with analysis of which types of online retailers fared the best during the economic roller-coaster of the past year, which categories are growing the fastest and how the Top 500 as a whole compared to the growth in the e-commerce market. The “Stars of the Top 500 section” will highlight the lessons to be learned from top online retailers in four categories: web-only merchants, retail chains, catalogers and consumer goods manufacturers.
Developments in e-Commerce - Stories Below
What Obama means for e-commerce
Washington intervened little in e-commerce during the Bush years. But with Democrats controlling both the White House and Congress and the government intervening more actively in the economy that’s likely to change in the Obama years. Already, three important issues have surfaced. Advocates of requiring e-retailers to collect sales taxes, including retail chains, plan a major push this spring. They expect a friendly hearing from Obama and the Democratic leadership for legislation that they say will ease the budget woes of state governments. Behavioral targeting of online ads is on the radar screen of the Federal Trade Commission, especially with Obama’s elevation of Jonathan Leibowitz to FTC chairman. He’s made clear he will push for more regulation if online marketers don’t protect consumer privacy. Finally, Obama is making good on his promise to expand broadband Internet access, which could encourage millions of mostly rural consumers to begin shopping online. In this story, insiders will explain what’s likely to happen on these issues and what it will mean for online merchants.
Playing the money game in tough times
Credit is tight, and that makes it harder than ever for online retailers and e-commerce technology start-ups to raise the cash they need to grow. Yet the paltry returns available from safer investments keep venture capitalists and private equity firms on the lookout for the next potential Amazon or ATG. In this story, investors and analysts will discuss what they’re looking for in e-commerce investments. Online retailers and technology providers will describe the negotiation process, and offer tips on how to bring in the maximum amount of capital while retaining as much control and equity interest as possible.
Hometown heroes: how regional retailers make it on the web
In every market there are successful small chains that are local fixtures, often run by the same family for generations. But those local chains that survived the emergence of category killers like Wal-Mart, Home Depot and Best Buy now find that their long-time customers are shopping online at Amazon, Zappos and Blue Nile. How are local retail chains using the Internet to retain their customer base? And how do they design e-commerce sites to take advantage of their long-standing relationships with their customers?
Social climber: online retailer Karmaloop puts community at the heart of its strategy
There’s hardly an e-commerce buzz word that Karmaloop.com hasn’t embraced. The online retailer of hip apparel has a blog, contests, its own TV channel on the web site and many ways in which consumers can share favorite Karmaloop outfits with friends through social networks. Grown-up retailers might be aghast at the styles, but they’ll pay attention to the results: Karmaloop more than doubled its online sales in 2008, not a bad showing in a tough year. How did Karmaloop do it? And, more importantly, what can retailers that cater to a more mainstream demographic learn from this e-retailer?
Online liquidation sites come into their own
EBay’s new emphasis on promoting its marketplace as a place to buy and sell out-of-season and excess merchandise exemplifies the growing role the web is playing in liquidation. Some big retailers, such as Sears, report significantly higher returns with web-based liquidators. And some liquidators are seeing an opportunity to sell directly to consumers through their own web sites. This story will focus on what all this activity means for retailers, whether they be buyers or sellers of excess goods.
Advertising Material Deadlines |
Space Close: |
May 8, 2009 |
Materials Due: |
April 15, 2009 |
To reserve advertising space contact one of the display advertising sales representative today!
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