Playing the money game in tough times
Credit is tight, and that makes it harder than ever for online retailers and e-commerce technology start-ups to raise the cash they need to grow. Yet the paltry returns available from safer investments keep venture capitalists and private equity firms on the lookout for the next potential Amazon or ATG. In this story, investors and analysts will discuss what they’re looking for in e-commerce investments. Online retailers and technology providers will describe the negotiation process, and offer tips on how to bring in the maximum amount of capital while retaining as much control and equity interest as possible.