Cover Story
Sweating the details of web site design
With sales harder to come by in the past year, online retailers took a closer look at how consumers interacted with their sites. And in many cases that close look led them to make relatively small changes that paid off with big results. This story will look at the several ways retailers can determine the pain points of their sites, whether by sifting through analytics data or just listening to customer feedback. And it will report on the steps that several retailers took to improve their site design in ways that helped them maintain sales during a tough period.

Reminder: This issue will be BONUS distributed to all Web Design & Usability 2010 Conference attendees in Orlando, Florida this February.

Web Design and Usability: Designing for Dollars
A special section produced exclusively for providers of Web Design and Usability products and services.

With online retail sales beginning to perk up, two-thirds of online retailers who responded to a recent Internet Retailer survey said they plan to redesign their sites in the coming year. They’ve got a long list of features they want to improve, including home pages, product pages, site search, the checkout flow and the increasingly important community features—such as customer reviews, forums, Q&A and blogs—that keep consumers engaged with a retailer’s site. Click here to read more and to see full details of February Supplement.

• Full Page Ad - across from editorial
• Editorial Mention: Your company will be prominently mentioned within the text of the special editorial report across from your full page ad.
• Bonus Online Visibility: included as a special feature on InternetRetailer.com, our high-traffic industry web site. Advertisers in the print version of the special report will receive a hot link to their web sites in the online version of the report.
• Exclusive Advertising: The only advertising included in this section will be that of companies participating in this special offer.
• Cost: $7,500 net