IR Magazine: Coming in the October Issue
Cover story

As mobile sales soar, retailers juggle evolving tech priorities

Apps? Responsive design? Tablet shoppers? Wearables? Insights from the newly published 2015 Internet Retailer Mobile 500 shows merchants are responding to 80% mobile sales growth by expanding or enhancing the ways consumers can shop on mobile devices while preparing for much more change to come. The story reveals which retailers lead in m-commerce, which retailers are growing the mobile channel the fastest and which vendors are the most popular choices among leading m-commerce retailers. The story includes commentary from e-commerce and m-commerce executives from Amazon.com, Wal-Mart Stores, QVC, Peapod and more.

Topics: M-commerce
Feature

Beyond Brazil

While web sales in Brazil account for more than 65% of Latin America’s total web sales, Brazil is not the only game in town. Beyond Portuguese-speaking Brazil is an entire region where almost all consumers speak Spanish, and where e-commerce is staring to take hold. This story examines the opportunities and challenges open to e-retailers looking to advance sales in Argentina, Chile and Mexico. It covers the web and e-retailing infrastructure in the market, the moves e-retailers are making to develop it and appeal to consumers’ preferences.

Topics: Latin America, e-commerce
Focus Feature

Payment processing advances

E-retailers are increasingly extending their sales beyond the United States, and are confronting the challenges of offering and accepting payments in other currencies and other payment methods, such as bank transfers and payments accepted at local shops. This story will look at the systems and services top North American e-retailers are using to navigate international transactions. The story will include data from the Top500Guide.com about which vendors provide payments services to top online retailers and how they are developing those services to enable North American e-retailers to move fluidly, and safely, around the world. 

Topics: International payments
Feature

The future of mobile ads

Most of the biggest names online—Facebook, Twitter, Google, Apple among others—have launched or acquired mobile ad networks in the past year (Google has AdMob; Twitter has MoPub; Facebook has Audience Network; Apple has iAd). And they’re each trying to figure out what the future of mobile advertising will look like. But mobile advertising is a different animal than desktop advertising, both because of the size of screens and how consumers use mobile devices. That has ad networks working to figure out how to develop mobile ads that don’t turn off users because they’re too distracting or because of privacy concerns. This story will provide an overview of what the mobile ad network landscape looks like, while also detailing where it’s headed and what it all means for retailers and consumer brands.

Topics: Mobile advertising
Special Report

Preventing problems, and presenting solutions

The special report and advertising section “Preventing problems, and presenting solutions” will address the preventive steps e-retailers can take to shore up their defenses and make their businesses less attractive to thieves. That includes outlining steps to prevent criminals from finding web site vulnerabilities that give them access to databases of consumer and company information. It also includes how to keep a web site running when hackers direct large volumes of traffic to an e-retail site, often demanding cash to call of the attack.

Topics: Fraud
Special Report

Search engine optimization techniques to drive sales today

In this special report and advertising section, Search engine optimization techniques to drive sales today, SEO experts from digital marketing agencies and technology providers will explain how e-retailers can construct their sites and their site content to be Google- and Bing-friendly, without creating an overwhelming amount of work. It will also speak to the role social media interactions play in search engine results.

Topics: SEO
Case Study

Mobile and design Case Study: Aerolife.com

In August 2013, supplement manufacturer and e-retailer AeroLife started down a path to redesign its web site, opting to rebuild it with a unique visual design and, spurred by its growing mobile traffic, one that uses responsive design. That technique lets a retailer serve consumers on mobile devices and computers effectively with a single set of code, but requires more careful design work than a site geared to a particular device, such as a PC or smartphone. This case study shows how the brand set its redesign priorities, managed the redesign process and the results the new site is driving for brand building and web sales.

Topics: Mobile
Trends

Marketing to Millennials: How e-retailers are creating loyalty and repeat buyers among the next shopping generation

The so-called “digital natives” of Gen Y approach shopping differently than older shoppers. These consumers, who range in age from their teens to early 30s, comparison shop, are deal-hungry and mobile-adept, and will take their business elsewhere without a second glance if a web merchant doesn’t meet their expectations. They also are connected and share to social media voraciously, giving retailers large and small another reason to prioritize appealing to Gen Y’s shopping preferences. This story will establish the buying power of Gen Y today and in the future and, with the input of numerous e-retailers actively working to market to this demographic, will show how merchants can turn one-time Gen Y shoppers into loyal, long-term customers. It will include specific examples of how e-retailers are merchandising and designing sites differently to appeal to these shoppers, and insights on online destinations that Millennial shoppers take notice of.

Topics: Generation Y, digital natives
Operations

Supply chain of the future

New products are risky—most new products fail—and e-retailers need to be careful about what and how much they order from their suppliers, and monitor early sales of new products to see whether consumers like them. This supply chain story will look at how retailers and brands are using the many signals that the Internet provides to monitor early returns about new products, whether that’s online sales or comments on social media, to determine whether they should add to or cut back on the product flow. An e-retailer with positive early returns on a product, for example, would want to get greater quantity in, and getting it faster than others would give it a competitive advantage. Retailers who develop their own product lines must test the market before placing substantial manufacturing orders. This story will look at how retailers communicate early sales information up the supply chain so suppliers are better able to produce and deliver the hot goods, fast. What technologies or practices make this work?

Topics: Fulfillment

This Month's Issue

Contact a Sales Rep

For information about the latest ad opportunities, contact your regional representative.

Which Region am I in?
Pick a region to contact a sales rep.

Cindy Wilkins

Midwest / Intl. Advertising Manager

Nancy Bernardini

Northeast Advertising Manager

Dave Cappelli

Western Advertising Manager

Judy Dellert

Southeast Advertising Manager

Oliver Love

Classified Advertising Manager

Important Dates

09/05/2014:Ad close

09/12/2014:Ad Materials Due