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Mobile Commerce

Consumer adoption of web-enabled mobile devices, mobile marketing and shopping data, top mobile shopping cities, mobile devices by technology.

18 Charts

Keynote Mobile Commerce Performance Index

Week ending Sept. 14th; 28 standalone m-commerce sites, 2 responsive design sites (highlighted)

Keynote Mobile Commerce Performance Index

Keynote measures, exclusively for Internet Retailer, 28 standalone m-commerce sites optimized for smartphones and two responsive design sites, which are single sites that render content in ways that fit the screen size of a device, including desktop PCs, tablets, smartphones and smart TVs. For the index, Keynote measures the smartphone versions of the responsive sites. The 30 representative sites include merchants in multiple categories and channels, and of multiple sizes. Keynote tests the sites in the index every hour Monday through Sunday from 8:00 a.m. through midnight EDT, emulating the Apple iPhone 5 smartphone on two different wireless networks: AT&T and Sprint, both using 3G, 4G and 4G LTE networks. Keynote runs the tests in Dallas, New York and San Francisco. Keynote combines a site’s load time and success rate, equally weighted, into a single score.

Source: Keynote Systems Inc., provided exclusively to Internet Retailer

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