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E-retailer spending by marketing category, leading e-retailers in paid and natural search marketing, social media data, how consumers respond to online marketing.

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Top 5 Retailers in Paid Search

Amazon, Target and Walmart hold the top spots in paid search

Top 5 Retailers in Paid Search

In Internet Retailer’s latest keyword analysis, merchants were assigned points every time they appeared in the first five paid search results within their core merchandising segments over an eight-week period. Points were totaled to achieve a final score. Experian Hitwise provided search engine traffic data, and ROI Revolution Inc. provided monthly pay-per-click spending estimates.

Source: Internet Retailer 2013 The Search Marketing Guide

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