Top500Guide.com Logo

Top500Guide.com Database Contains 163 Metrics on Each E-Retailer

Listed below are the 163 data elements checked and, if existing, included in the reporting for each Top 500 e-retailer in the Top 500 Guide®. In the Top500Guide.com® Database, any group of e-retailers can be compared on any of these elements in custom reports generated electronically by the web-based system in response to subscriber inquiries.

The up to 163 data elements reported for each e-retailer in the Top500Guide.com® Database include:

Financial Information

  • Top 500 Online Sales Rank
  • 2008 E-Retail Sales
  • 2007 E-Retail Sales
  • 2006 E-Retail Sales
  • 2005 E-Retail Sales
  • 2004 E-Retail Sales
  • 2007 Growth Rate
  • Average Ticket
  • Conversion Rate

General Retailing Information

  • URL
  • Year Launched
  • Product Category
  • Merchant Type
  • Parent Company

Marketing Metrics

  • Search Engine Sales % (2008)
  • Search Engine Sales % (2007)
  • New Shoppers % of Sales
  • Return Shoppers % of Sales
  • Monthly E-Mail Campaigns
  • Personalized E-Mails
  • E-Mails With Incentives
  • Number of Affiliates

Management Information

  • CEO
  • CFO or Equivalent
  • CIO or Equivalent
  • CMO or Equivalent
  • Corporate Address
  • Corporate Phone Number

Operational Measurements

  • Ave. Monthly Site Visits
  • Unique Monthly Site Visits
  • Total SKUs on Web Site

Online Shopping Services

  • Account Status/ History
  • Buy Online/ Pickup In-Store
  • Currency Converter
  • Estimated Shipping Date
  • Express Checkout
  • Live Chat
  • Order Confirmation
  • Order Status
  • Rain Checks
  • Real-Time Inventory Check
  • Shipping Cost Calculator
  • Shipment Tracking
  • Toll-Free Number

Payment Types Accepted

  • American Express
  • Bill Me Later
  • Deferred Payment
  • Discover
  • Electronic Check
  • Google Checkout
  • MasterCard
  • PayPal
  • PayPal Express Checkout
  • Visa
  • Bill-Me-Later
  • Private Label Credit Card
  • Stored Value Card

Performance Metrics

  • Browser Satisfaction Rating
  • Purchase Intent Score
  • Site Availability Percentage
  • Web Consistency Grade
  • Web Response Times

Shopping Portals

  • Become.com
  • Google Product Search
  • Like.com
  • PriceGrabber.com Inc.
  • Pronto Inc.
  • SHOP.com
  • Shopping.com
  • ShopWiki.com
  • Shopzilla
  • Smarter.com
  • WinBuyer
  • Yahoo Shopping

Site Search Elements

  • Advanced Search
  • Best Sellers
  • Brand
  • Category/Department/Product Type
  • Item Number
  • Keyword
  • Price (High to Low)
  • Price (Low to High)
  • Price Range
  • Recently Viewed Items/Saved Results
  • Recommended Items
  • Refine Results
  • Related Links/Products/Searches
  • Reviewer Tags
  • Reviews/Ratings
  • Relevancy
  • Specialized Filters/Facets
  • What's New

Social Networks

  • Facebook
  • Kaboodle
  • MySpace
  • StyleHive
  • ThisNext
  • Twitter
  • YouTube

Vendors Used For Each Area:

  • Affiliate Marketing
  • Content Delivery
  • Content Management
  • CRM
  • Customer Service Reviews & Forums
  • Customer Service Software
  • E-Commerce Platform
  • E-Mail Marketing
  • Fulfillment
  • Live Chat/Click to Call
  • Order Management
  • Payments Processing
  • Personalization
  • Rich Media
  • Search Engine Marketing
  • Security Certification

Vendors Used For Each Area (cont'd):

  • Site Design
  • Site Search
  • Web Analytics
  • Web Hosting
  • Web Performance Monitoring

Web Site Features & Functions

  • 360 Degree Spin
  • Affiliate Program
  • Auction
  • Blogs
  • Catalog Quick Order
  • Color Swatches
  • Coupons/Rebates
  • Customer Reviews
  • Daily/Seasonal Specials
  • Dynamic Imaging
  • E-Mail A Friend
  • Enlarged Product View
  • Frequent Buyer Program
  • Frequently Asked Questions
  • Gadgets
  • Guided Navigation
  • Interactive Catalog
  • Interactive Kiosks
  • Keyword Search
  • Mapping
  • Mash-ups
  • Mobile Commerce
  • Mouse Over
  • Online Circular
  • Online Gift Certificates
  • Outlet Center
  • Pre-Orders
  • Product Comparisons
  • Product Customization
  • Product Ratings
  • Product Recommendations
  • Product Wikis
  • Registry
  • Site Personalization
  • Social Networking
  • Store Locator
  • Syndicated Content
  • Top Sellers
  • Video casts
  • What's New
  • Widgets
  • Wish List
  • Zoom