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Segmentation Dos and Don'ts: Leverage Big Data to Boost Profits

Quick Overview

This eBook reveals eight dos and don’ts of segmentation, as well as ways to leverage that knowledge to deliver more relevant customer experiences and improve your bottom line.

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2013 Monetate eBook

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  • 2013 Monetate eBook

Product Description

Make sure you’re asking the right questions from your data, and uncovering attributes about customers that you can respond to in real-time, in order to deliver the relevant website experiences needed to grow your business. This e-book reveals eight dos and don’ts of segmentation, as well as ways to leverage that knowledge to deliver more relevant customer experiences and improve your bottom line.


You will learn:


-- how focusing on just interesting data can lead to segments that you can't act on;  
-- how high-volume segments don't always mean high-value customers; 
-- why geographic, technographic and demographic attributes are still worth your attention; 
-- who should be the segmentation rock stars at your company; and more.


Get your FREE copy of Segmentation Dos and Don'ts now by filling out the form to the right.


Sponsored by: Monetate