The Top 500 retailer buys Campus Deals, which offers mobile coupons to college students.
Most marketers only attribute first purchase when calculating ROI and because of this, are making the wrong decisions for their marketing strategy.
Download this white paper to learn how to properly measure your digital marketing activities.
You will learn:
- Why your numbers aren't giving you the whole picture
- How important it is to include repeat purchase rate and customer lifetime value in your ROI numbers
- What gives you the best return on your marketing dollars
Calculating your ROI on marketing campaigns is great, but not that helpful if you aren't using the right numbers. Understanding the effectiveness of digital marketing channels and campaigns is critical for creating a fast-growing online store. Profitable, scalable marketing is every marketer’s dream.
Sponsored by: RJMetrics