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Under Armour Honors Heroes

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Learn how Under Armour improved online sales and increased repeat customers with a digital identification verification program by working with ID.me.

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Product Description

Under Armour Honors Heroes
and Sees Double-Digit Affiliate Revenue Growth


Under Armour, a well-known maker of apparel, shoes and accessories for athletes has long offered active-duty and retired military personnel a 10% discount in its stores. But offering the same discount online wasn’t easy, at least until ID.me came along. “70% of those who have used ID.me credentials at checkout since November 2012 were first-time customers.”


Learn how Under Armour improved online sales and increased repeat customers with a digital identification verification program from ID.me.


Case Study sponsored by ID.me