The social network says acquiring Gnip will help companies better understand what consumers and other brands are saying across Twitter.
The paper identifies several strategies that forward-thinking retailers are using to get the most advantage from mobile technology. Recommendations include:
- Give Clear Ownership — A single executive, tasked with managing and improving the overall customer experience, is vital to pushing mobile programs forward.
- Make Price Transparency a Priority — Price transparency is real, thanks to Amazon's Price Check and eBay's RedLaser applications; retailers need to embrace the capability.
- Better Understand a Consumer's Path to Purchase — A consumer's path to purchase often begins outside the store and may traverse several "channels.". Retailers must intersect with consumers at the right moment with the right offers.
- Connectivity Is a Must — Without some sort of connectivity in the store, retailers can't hope to enhance the store experience with mobile. Employees must have Wi-Fi access to be at least as informed as the consumer.
To find out more, download the full report.
Sponsored by: SAS