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The Impact of Mobile in Retail: Strategies That Will Make a Difference

Quick Overview

This paper identifies how retailers can get the most value from mobile. Recommendations include: giving ownership to one executive, elevating pricing transparency, and empowering employees with Wi-Fi. To find out more, download the full report.

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Product Description

The paper identifies several strategies that forward-thinking retailers are using to get the most advantage from mobile technology. Recommendations include:

  • Give Clear Ownership — A single executive, tasked with managing and improving the overall customer experience, is vital to pushing mobile programs forward.

  • Make Price Transparency a Priority — Price transparency is real, thanks to Amazon's Price Check and eBay's RedLaser applications; retailers need to embrace the capability.

  • Better Understand a Consumer's Path to Purchase — A consumer's path to purchase often begins outside the store and may traverse several "channels.". Retailers must intersect with consumers at the right moment with the right offers.

  • Connectivity Is a Must — Without some sort of connectivity in the store, retailers can't hope to enhance the store experience with mobile. Employees must have Wi-Fi access to be at least as informed as the consumer.

To find out more, download the full report.

Sponsored by: SAS