Make sure you’re asking the right questions from your data, and uncovering attributes about customers that you can respond to in real-time, in order to deliver the relevant website experiences needed to grow your business. This e-book reveals eight dos and don’ts of segmentation, as well as ways to leverage that knowledge to deliver more relevant customer experiences and improve your bottom line.
You will learn:
-- how focusing on just interesting data can lead to segments that you can't act on;
-- how high-volume segments don't always mean high-value customers;
-- why geographic, technographic and demographic attributes are still worth your attention;
-- who should be the segmentation rock stars at your company; and more.
Get your FREE copy of Segmentation Dos and Don'ts now by filling out the form to the right.
Sponsored by: Monetate