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9.6x More Clicks From Automated How-To Guides

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Leveraging purchase history data imported by Windsor Circle, evo.com, an outdoor lifestyle retailer, created an automated email series to educate their customers about their newly purchased product.

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Case study: Precision Timing


How evo saw 3.2 Times the Opens and 9.6 Times the Clicks with Automated How-to Guides


Leveraging purchase history data imported by Windsor Circle, evo.com, an outdoor lifestyle retailer, created an automated email series to educate their customers about their newly purchased product. Download the case study to learn more.


Download this case study to learn how evo saw average open rates of 58% and average click rates of 25% from their automated how-to guides. Learn how evo:


– improved customer satisfaction and brand engagement

– increased trust in their brand

– lifted repeat sales

– reduced return rates


evo sells over 16,000 ski boots a year, making this one of their highest grossing products; however, they were seeing a growing number of returns and exchanges on this particular product. evo attributed this to the difficulties of trying on ski boots at home and create a 3 part how-to series to send to customers who purchase online ski boots.


Sponsored by Windsor Circle