The rapidly growing economies of the BRIC countries (Brazil, Russia, India, and China) offer online merchants incredible growth potential. As each customer base has its own purchasing preferences, e-merchants must develop specific local payment plans if they want to succeed in these soon-to-be top markets.

The purpose of this whitepaper is to:

• Provide an overview of the current state of the e-commerce market in each of the BRIC countries


• Identify preferred local payment methods in the BRIC countries


• Highlight key facts and figures for the local e-payments landscape