The Top 500 retailer buys Campus Deals, which offers mobile coupons to college students.
The rapidly growing economies of the BRIC countries (Brazil, Russia, India, and China) offer online merchants incredible growth potential. As each customer base has its own purchasing preferences, e-merchants must develop specific local payment plans if they want to succeed in these soon-to-be top markets.
The purpose of this whitepaper is to:
- Provide an overview of the current state of the e-commerce market in each of the BRIC countries
- Identify preferred local payment methods in the BRIC countries
- Highlight key facts and figures for the local e-payments landscape