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M-Commerce Usability Report: Measuring the Mobile Experience

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To help retailers understand this challenge, UserZoom conducted a usability study with 200 female smartphone and tablet shoppers, asking them to complete several tasks on top apparel sites using their mobile devices. The results provide retailers insight into common pain points in the mobile shopping experience that they can address in their own mobile strategies.

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Product Description

Measuring the User Experience of Retail Web Stores on Tablet Devices


Many retailers are still not taking advantage of the shopping potential offered by mobile devices and tablets, or are providing mobile experiences that fall below consumers’ expectations.


To help retailers understand this challenge, UserZoom conducted a usability study with 200 female smartphone and tablet shoppers, asking them to complete several tasks on top apparel sites using their mobile devices. The results provide retailers insight into common pain points in the mobile shopping experience that they can address in their own mobile strategies.


By downloading the report you’ll learn:


– What's important to users when shopping on a tablet?

– What makes users abandon a purchase?

– Do users prefer a mobile web or app?

– How does having a tablet optimized site affect consumer satisfaction?