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Resource Library

Resource Library

35 Item(s)

  • Presented by: ThreatMetrix

    Discover the most recent trends in online commerce fraud, and how you can leverage the experience of large banks and financial institutions to prevent online fraud at your e-commerce website.

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    White Paper
    Date: September, 2014

    Discover the most recent trends in online commerce fraud, and how you can leverage the experience of large banks and financial institutions to prevent online fraud at your e-commerce website.

    Sponsored by: ThreatMetrix

  • Presented by: ThreatMetrix

    Download this whitepaper to understand how your online business can use global trust intelligence to combat organized cybercriminals.

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    White Paper
    Date: September, 2014

    Cybercrime is costly for all online businesses and can no longer be ignored. Well-organized cybercriminals operate in powerful networks that allow them to attack thousands of online businesses using an efficient and scalable model. Download this whitepaper to understand how your online business can use global trust intelligence to combat organized cybercriminals.

    Sponsored by: ThreatMetrix

  • Presented by: Needle

    This white paper will highlight how ecommerce leaders can deploy brand advocates to emotionally engage customers, build long-term relationships that capture net new revenue, and consistently meet or exceed sales quotas.

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    White Paper
    Date: August, 2014

    Companies collectively spend billions of dollars on lead generation campaigns to attract new customers and invest heavily in programs to retain them.

    If marketers can’t create an emotional connection between brand and customer that compels customers to buy more and more often, companies will spend a disproportionate amount of their budgets trying to recapture the same customers.

    This white paper will highlight how ecommerce leaders can deploy brand advocates to emotionally engage customers, build long-term relationships that capture net new revenue, and consistently meet or exceed sales quotas.

    Sponsored by Needle

  • Presented by: Needle

    This paper illustrates how companies are now able to replace traditional chat with unique online engagement that delivers the personal, informed help online shoppers have been lacking. The result is greater online sales revenue and customer satisfaction.

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    White Paper
    Date: August, 2014

    The Rise of Online Advocate-to-Customer Interaction

    Over the last four decades, online chat has created unprecedented opportunities for retailers, but it’s also fallen short in innovation and in crucial elements of the shopping experience. Until now.

    This paper illustrates how companies are now able to replace traditional chat with unique online engagement that delivers the personal, informed help online shoppers have been lacking. The result is greater online sales revenue and customer satisfaction.

    Sponsored by Needle

  • Presented by: Insite Software

    This white paper from InsiteCommerce outlines an approach to developing a technology plan that will allow you to quickly and cost-effectively establish the “core” for your digital ecosystem.

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    White Paper
    Date: August, 2014

    As one of the catalysts for digital transformation, it is imperative to enable an eCommerce technology strategy and weave it into the overall fabric of your business. This white paper from InsiteCommerce outlines an approach to developing a technology plan that will allow you to quickly and cost-effectively establish the “core” for your digital ecosystem.

    Sponsored by: Insite Software

  • Presented by: Neustar

    Download Neustar’s A–Z Glossary of Personalized Marketing to better understand the components of scaled, personalized marketing.

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    White Paper
    Date: August, 2014

    Personalized marketing. The whole industry's talking about it—but what exactly does it mean? Are we all speaking the same language?

    Get your free glossary now to cut through the jargon. Become fluent in personalized marketing to help your organization reach customers more relevantly and drive sales.

    Download Neustar's A-Z Glossary of Personalized Marketing to learn:

    The meaning of key terms: activation, closed loop, identity, single view and much more
    How the components fit together to enable personalized dialogue at scale
    Success stories of companies that are using real-time insights to identify, segment, target, personalize and win

    Neustar, the first real-time provider of cloud-based information services and data analytics, is pleased to offer this resource free.

    Sponsored by: Neustar

  • Presented by: Wpromote

    Experts & Engines is a must read if you: A) Feel that you aren’t getting the best possible ROI, B) Are frustrated you’re not dominating top Google Rankings, or C) Are concerned competitors are outpacing you.

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    White Paper
    Date: July, 2014

    In this ebook , Wpromote will explain how to:

    Make Data-Driven Decisions — When running a campaign with ISI in mind, data is absolutely the driver of decision-making. We don’t guess, we test. We don’t assume, we prove. Learn how to sift through the data to find out what you really need to know.
    Manage Integrated Campaigns – From PPC to SEO, Content Marketing to Email, and everything (else) in between, this eBook will provide integration methods and ongoing strategies to set you up for success.
    Improve ROI & Results — Have you reached a plateau and didn’t think things could get any better? Well if that is the case you aren’t setting high enough goals. ISI is guaranteed to take you to that next level.
    Expand Your Online Reach — In the ever-changing online marketing space, you must continuously test new channels, betas, and methods to keep up. There is a plethora of options and we will tell you some of our favorites.
    Ask “Why?” — You must go beyond testing version A and B; try out version C and beyond. Then ask why one outperformed the other – was it the free shipping or the 20% off? The long form or short? And of course, WHY?
    Use Proper Tools & Tactics — Read some of the best tools available and the tactics you have yet to think of. The combination of the 10 tools and tactics provided in this eBook is just the starting point; the possibilities are truly endless.

    Sponsored by: Wpromote

  • Presented by: ROI Revolution

    You can't just 'set it and forget it' with AdWords. The key to increasing profitability lies beyond the settings which Google recommends. Download this free report today and improve your profitability in AdWords.

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    White Paper
    Date: May, 2014

    10 Questions to Maximize Profitability in eCommerce AdWords Accounts

    You can't just 'set it and forget it' with AdWords. The key to increasing profitability lies beyond the settings which Google recommends.

    Most AdWords accounts can gain 20% efficiency with the right account management tactics. In this report, we include 10 questions that will reveal:

    – The #1 Google Shopping mistake many retailers are making.
    – Target those most likely to purchase TODAY with this straightforward default remarketing tweak.
    – The display advertising default setting you should avoid at all costs.
    – Quick AdWords adjustments to mobile settings to turn the scale of profitability for your mobile visitors.
    – A little-used MAJOR enhancement to default campaign targeting that can attract more traffic in better-performing locations.

    Download this free report today and improve your profitability in AdWords.

    Sponsored by: ROI Revolution

  • Presented by: Mobify

    Join Mobify's Chief Revenue Officer, Derek Sather, as he demonstrates how to create a high converting responsive website.(spoiler: the responsive design itself is only one component!).

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    Webinar
    Date: June, 2014

    On-Demand Webinar Recording

    Join Mobify's Chief Revenue Officer, Derek Sather, as he demonstrates how to create a high converting responsive website.(spoiler: the responsive design itself is only one component!).

    In 20 minutes, you'll learn:

    • The main reasons why some e-commerce companies are choosing to go responsive.
    • The risks of responsive design for online retailers.
    • How to mitigate these risks and create a high converting experience for customers across all platforms.

    Get Instant Access

    Sponsored by: Mobify

  • Presented by: Connect Address

    Connect Address has created a simple tool to solve the problem that buyers face when they attempt to make a purchase without knowing or having the correct address.

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    Webinar
    Date: June, 2014

    FREE Webinar: Increase Online Sales with New E-commerce Strategies

    Date: June 26th, 2014, at 10am PDT/ 1pm EST

    In this free 20-minute webinar Connect Address will introduce new e-commerce strategies that:

    – Drive higher quality traffic to your online store
    – Create growth and expansion with a limited budget
    – Keep web traffic and sales constant during the slow season

    Register here!

    Connect Address has created a simple tool to solve the problem that buyers face when they attempt to make a purchase without knowing or having the correct address. You now have a way to retain sales from previously-lost shoppers who didn't have all of the necessary information to complete their order. At the same time you are gaining direct access to a second customer, the gift-recipient. Our light platform enables you to reach out to gift-recipients and collect contact data, ask marketing questions and send direct offers. Connect Address helps you to complete more online transactions, drive more web traffic and earn more revenue.

    Sponsored by: Connect Address

  • Presented by: SalesWarp

    We hope that you will use this white paper as a resource when seeking a vendor that will deliver a platform for growth and the flexibility a retailer needs to evolve with the changing retail landscape.

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    White Paper
    Date: May, 2014

    The problem for many eCommerce retailers is that traditional ERP systems aren't designed with the eCommerce industry in mind. Because eCommerce ERP is relatively niche, merchants don't know what to look for and often end up trying to attach best-of-breed systems to traditional ERP.

    In this white paper, we explore the different ERP systems available to retailers today. We hope that you will use this white paper as a resource when seeking a vendor that will deliver a platform for growth and the flexibility a retailer needs to evolve with the changing retail landscape.

    Click here to download the white paper.

    Sponsored by: SalesWarp

  • Presented by: Netsuite

    To win loyal customers, you've got to show your customers all available inventory, ship from the optimal location and respond quickly from customer requests fielded from multiple touch-points: e-mail, live chat, social networks and physical store locations.

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    Webinar
    Date: April, 2014

    Offering the right product to the right customer through the right channel can be a lot harder than it sounds, especially for e-retailers struggling in supply chain management sore spots like inventory and order management. To win loyal customers, you've got to show your customers all available inventory, ship from the optimal location and respond quickly from customer requests fielded from multiple touch-points: e-mail, live chat, social networks and physical store locations.

    Fortunately, we've got industry experts ready to share their strategies on implementing the technology and processes to score profitable supply-chain results.

    Click here to access the webinar slides.

    Sponsored by Netsuite

  • Presented by: Fathom

    Make sure you are capturing your fair share today … and tomorrow! Learn about retail email content and sending strategies.

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    White Paper
    Date: March, 2014

    Forrester projects that the e-commerce market as a whole will increase to $279 billion in 2015.

    Make sure you are capturing your fair share today … and tomorrow! Learn about retail email content and sending strategies for:

    – The “welcome” series
    – The “cart abandonment” series
    – Product reviews
    – The “reengagement” series

    4 Automated Campaigns that Every Online Retailer Should Use: Download now

    Sponsored by: Fathom

  • Presented by: IBM

    Consumers expect to use all their technologies (smart phones, tablets, social media, etc.) in all aspects of their lives – including in stores, which are still the heart of the brand experience. With additional data sources, such as intelligent opt-in location based technology, combined with existing data sources (POS, web, marketing, social, etc.) and using advanced analytics, retailers can gain a true 360 view of customers and performance, and turn that insight into action.

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    Webinar
    Date: March, 2014

    Physical-Digital convergence is transforming the retail experience.

    Consumers expect to use all their technologies (smart phones, tablets, social media, etc.) in all aspects of their lives – including in stores, which are still the heart of the brand experience. With additional data sources, such as intelligent opt-in location based technology, combined with existing data sources (POS, web, marketing, social, etc.) and using advanced analytics, retailers can gain a true 360 view of customers and performance, and turn that insight into action.

    Download now to learn:

    – The newest technologies impacting the omnichannel experience
    – How retailers of all types can leverage new tech-driven data points into increased sales and profits
    – Instances of success already seen by some retailers
    – And much more...

  • Presented by: LexisNexis

    These downloads spell out what merchants should do right now to mitigate fraud risk and improve profits in 2014.

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    Webinar
    Date: March, 2014

    Reap the Benefits of eCommerce While Minimizing Fraud

    The recent LexisNexis Post-Holiday webinar: eCommerce, mCommerce and Your Risk Solutions Process summarized the impact of fraud on 2013 holiday business for retailers that accept Internet and mobile transactions—and who doesn't these days? If you missed the webinar, these downloads spell out what merchants should do right now to mitigate fraud risk and improve profits in 2014.

    Download the webinar materials to learn:

    – Key fraud issues affecting the eCommerce & mCommerce space;
    – What you need to know about data breaches and the affect they can have on your business;
    – What steps to take to protect your retail/eCommerce business this year;
    – How to strengthen your authentication and anti-fraud measures; and

    Click through to download the webinar recording and slide deck to get all of the insights from 2013 and learn strategies to improve your outlook for 2014.

    Sponsored by: LexisNexis

  • Presented by: Listrak

    One of the hottest trends right now is to use product recommendations on site and to carry the content through to email campaigns. When done correctly, product recommendations will increase AOV and drive additional revenue.

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    Webinar
    Date: March, 2014

    One of the hottest trends right now is to use product recommendations on site and to carry the content through to email campaigns. When done correctly, product recommendations will increase AOV and drive additional revenue. Watch as Ross Kramer, CEO of Listrak, discusses how you can easily implement product recommendations into your campaigns and use them to make each campaign and interaction more personal and impactful.

    You'll learn:

    – The importance of creating a personal and consistent experience for your customers across multiple channels
    – How you can use these tactics to create additional email alerts that keep customers engaged and buying from you
    – The results of two recent reports we conducted regarding the use of recommended merchandise in email campaigns

    Watch webcast

    Sponsored by: Listrak

  • Presented by: Harte-Hanks, Inc.

    Facing rising shopper expectations for delivery that’s fast and cheap, online retailers are exploring a range of new technologies and services.

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    White Paper
    Date: February, 2014

    Retail e-commerce today is more challenging than ever, with consumers expecting consistently high-level shopping experience across online and mobile as well as store channels. But nowhere is the competition more challenging—or more important to keeping customers happy—than in an e-retailer’s ability to fulfill orders quickly and accurately, and without charging too much for delivery.

    This special report addresses these challenges and shows how savvy online retailers are meeting them and growing their businesses.

    Sponsored by: Harte-Hanks, Inc.

  • Presented by: LexisNexis

    The annual True Cost of Fraud study conducted by LexisNexis Risk Solutions has helped thousands of retailers stay abreast of the latest risks and solutions related to eCommerce. This year, LexisNexis debuts a study specifically focusing on fraud challenges faced by merchants, financial institutions and consumers in the rapidly expanding mCommerce segment.

    Quick view Download Now
    White Paper
    Date: February, 2014

    The All-New LexisNexis® True Cost of FraudSM Mobile Study

    The annual True Cost of Fraud study conducted by LexisNexis Risk Solutions has helped thousands of retailers stay abreast of the latest risks and solutions related to eCommerce. This year, LexisNexis debuts a study specifically focusing on fraud challenges faced by merchants, financial institutions and consumers in the rapidly expanding mCommerce segment.

    The new study finds that merchants of all sizes are largely unprepared for the fraud that accompanies offering a mobile payment solution such as mPOS, Apps, and other mobile-powered solutions, and are generally unequipped to handle the fraud that invariably accompanies these channels.

    Download the True Cost of Fraud Mobile study to learn about:

    - Key fraud issues affecting the mCommerce space;
    - How the distribution of fraud is shifting across different types of mobile transactions and what it means for your bottom line;
    - How to strengthen your authentication and anti-fraud measures, and;
    - How to reap the benefits of different types of mCommerce while mitigating the efforts of ever more creative fraudsters.

    Download today for all of the insights you need to safely grow your mCommerce channel and protect your revenue.

    Sponsored by: LexisNexis Risk Solutions

  • Presented by: Listrak

    This recent holiday season saw a big increase in the number of online and mobile shoppers. This means you need to have a strategy in place to keep these new customers engaged and active after the holidays in order to turn them into loyal and long-term customers.

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    White Paper
    Date: January, 2014

    This recent holiday season saw a big increase in the number of online and mobile shoppers. This means you need to have a strategy in place to keep these new customers engaged and active after the holidays in order to turn them into loyal and long-term customers.

    Personalize campaigns with product recommendations

    The key to re-engaging these shoppers is to create personalized email campaigns, and adding recommended products to post-holiday campaigns is a great way to keep new customers buying from you. In fact, 77% of online shoppers make additional purchases when presented with recommended products that match their individual preferences.

    Download this whitepaper to learn how you can turn your mass post-holiday blasts into extremely personalized campaigns that are merchandised to customers individually. It includes five new campaign ideas and other suggestions on where and how to use recommended merchandise to increase sales.

    Sponsored by Listrak

  • Presented by: Monetate

    Don't miss this timely, quick-hitting 30-minute review of the most important lessons from the 2013 holiday season.

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    Webinar
    Date: January, 2014

    The 2013 holiday shopping season may be over for consumers and retailers alike, but the season's victories (great online sales results for Thanksgiving weekend and early December; consumers' growing usage of tablets and smartphones for their shopping) and challenges (a shortened shopping season that required aggressive marketing before Thanksgiving; fulfillment and delivery challenges the week of Christmas) will greatly impact e-retailers' business strategies for this year.

    Sponsored by marketing software acceleration provider Monetate, this 30-minute webinar features special guest Andrew Lipsman, vice president of marketing and insights at comScore, who will provide data on when and how consumers shopped online, including the noticeable shift to weekend shopping. Internet Retailer senior editor Katie Evans will highlight the marketing methods that worked especially well, e-retailers' aggressive pricing strategies and what caused the delivery delays around Christmas. Blair Lyon, Monetate's vice president of marketing, shares highlights from the Ecommerce Quarterly (EQ) analysis of more than 600 million online shopping sessions, including ideas, best practices and benchmark reports used by leading e-commerce web sites. A lively Q&A session follows.

    Don't miss this timely, quick-hitting 30-minute review of the most important lessons from the 2013 holiday season.

    Sponsored by: Monetate

  • Presented by: RSA Silver Tail

    Distinguish Between Customers and Criminals Online. Register for this roundtable session and learn first-hand from leading analysts at the Ponemon Institute.

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    Webinar
    Date: December, 2013

    Stay Ahead of Cybercrime – Distinguish Between Customers and Criminals Online

    Register for this roundtable session and learn first-hand from leading analysts at the Ponemon Institute about:

    - The top e-commerce threats to online retailers

    - The economic impact of cybercrime on revenue and brand value

    - The role of behavioral analytics in distinguishing customers from criminals online

    Sponsored by RSA

  • Presented by: Internet Retailer

    Senior Analyst Andy Hoar from Forrester Research teamed up with Internet Retailer in the fall of 2013 to conduct a first-of-its-kind large-scale survey of B2B companies, including wholesalers, distributors, suppliers, and manufacturers.

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    Webinar
    Date: November, 2013

    Although the dollar volume of business-to-business e-commerce in the United States is more than twice that of business-to-consumer e-commerce, to date no one has published detailed or credible B2B e-commerce benchmarks…until now.

    Senior Analyst Andy Hoar from Forrester Research teamed up with Internet Retailer in the fall of 2013 to conduct a first-of-its-kind large-scale survey of B2B companies, including wholesalers, distributors, suppliers, and manufacturers.

    Hoar reported on the results of this survey in this webinar, presenting critical insights about how B2B companies are performing online.

    In this webinar, Hoar discussed:

    - B2B benchmarks for online revenue, costs and expenses, and loyalty, including conversion rates, abandonment rates, average order values, online sales penetration and growth rates and Net Promoter Scores
    - How and where B2B e-commerce operations are prioritizing budget and spending plans for online and mobile
    - What geographies B2B companies are targeting for market expansion
    - Which e-commerce features and functions B2B companies are prioritizing for development in the next 12-24 months
    - Where B2B companies are focusing in 2014 to close the online customer experience gap with B2C sites

    This webinar was organized by Internet Retailer and sponsored by e-commerce technology provider hybris.

  • Presented by: Sumall

    Social media can be like navigating a labyrinth of retweets, likes, and pins, innocently wandering from friends’ wedding photos to sepia-filtered shots of puppies until you find yourself pinning peanut butter cheesecake recipes into the early morning hours wondering how it came to this. But once you’ve snapped out of your daze, you’ll see that maintaining your business’s presence on social media is an awesome way to directly interact with customers, potential leads, and fans.

    Quick view Download Now
    White Paper
    Date: October, 2013

    Social media can be like navigating a labyrinth of retweets, likes, and pins, innocently wandering from friends’ wedding photos to sepia-filtered shots of puppies until you find yourself pinning peanut butter cheesecake recipes into the early morning hours wondering how it came to this. But once you’ve snapped out of your daze, you’ll see that maintaining your business’s presence on social media is an awesome way to directly interact with customers, potential leads, and fans.

    The SumAll blog is a reservoir of information on everything from e-commerce trends to website design in the form of quick step-by-step guides on how to gain a Twitter following as well as in-depth editorials on the state of big data. Social media has and continues to be the most coveted subject as small and enterprise businesses alike realize that platforms like Twitter and Instagram are integral in maintaining an effective marketing strategy.

    How Not to Suck at Social Media Marketing is our curated collection of 11 social media marketing stories from our blog to help you use social smarter.

    Sponsored by: SumAll

  • Presented by: Sumall

    As marketers, we often focus our attention on attracting new customers while neglecting the needs of our most valuable demographic. Returning customers may have the lowest acquisition costs but help us to build and sustain the highest profits.

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    White Paper
    Date: October, 2013

    We all do a million things to grow our business, but have you ever stopped to think about the true value of some of your best customers?

    As marketers, we often focus our attention on attracting new customers while neglecting the needs of our most valuable demographic. Returning customers may have the lowest acquisition costs but help us to build and sustain the highest profits.

    Lifetime Value, or LTV, is an assessment of how often customers return and how much they spend. Businesses can use LTV to derive the value of their company and to determine the amount that is available to spend on acquiring customers. This paper will provide insights and statistics on why LTV is regarded as the guidepost for most businesses as well as provide ways you can find out who your returning customers are and how to keep that number up.

    Sponsored by: SumAll

  • Presented by: Silverpop

    In this webinar we will address some simple things you can do to maximize the revenue of your Holiday Email program, even with just a few weeks left until Black Friday.

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    Webinar
    Date: September, 2013

    Holiday Email Marketing:
    Last Minute Tips to Maximize Revenue

    Specifically, areas Loren McDonald covered in this Webinar included the following:

    - Developing a holiday-specific welcome program
    - Establishing your segmentation and frequency approach
    - Adding shipping and return policy information
    - Beyond promotions, using content and personality
    - Offering opt-down or snooze options
    - Creating post-purchase upsell/cross-sell programs
    - Honing post-holiday programs
    - And more…

    Click the link to access the archived version of this webinar:

    https://www3.gotomeeting.com/register/179421886

  • Presented by: Internet Retailer

    Moderated by Don Davis, editor-in-chief of Internet Retailer magazine, our live, 60-minute webinar will highlight the leaders and trends shaping U.S. e-commerce.

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    Webinar
    Date: September, 2013

    Internet Retailer's 2013 Top 500 Guide® comprehensively ranks and profiles the 500 web merchants who control 76% of the $226 billion U.S. e-commerce market. How did these e-retailers achieve this elite status? What are their secrets of success that you can emulate, regardless of the size of your e-retailing business?

    The answers to those and other questions will be revealed by the authors of the Top 500 Guide®, who know America's 500 largest e-retailers better than anyone, during our first-ever Top 500 Guide® webinar: Top 500 Secrets Revealed: Strategies of the Leading Online Retailers. Let our researchers' key findings guide your decision-making as you finalize your goals for the upcoming holiday season.

    Register to View and Learn:

    - How to compete against Amazon.com
    - Which factors boost—or lower—conversion rate
    - Which merchants aggressively market themselves online
    - Insights on shopper demographics

  • Presented by: Bloomreach

    With mobile now influencing all of your channels, are you creating the most relevant mobile consumer experience resulting in happy customers who ultimately find and buy?

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    Webinar
    Date: September, 2013

    With mobile now influencing all of your channels, are you creating the most relevant mobile consumer experience resulting in happy customers who ultimately find and buy?  Is your mobile site relevant for your consumer who sees the phone as a time filler – wanting more exploration – and for your consumer who is multi-tasking on-the-go – expecting ease and speed?

    Download this webcast with BloomReach, the big data marketing application behind Deb Shops' mobile site. Deb Shops is in the business of giving their trendy junior and plus sized female customers a "friction free" mobile online shopping experience to their clothing, footwear, and accessories. Hear from David Cost, VP of eCommerce and Marketing at Deb Shops, as he reveals how engagement on their mobile site has increased. Download to see how you can deliver customer-centric, intent-based mobile search and navigation to transform your mobile site into an always-relevant, always unique consumer experience.

  • Presented by: Avalara

    If passed, businesses not currently required to collect sales tax nationally will have to. Even if it doesn’t pass, states are finding ways to extend Nexus and are collecting aggressively.

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    Webinar
    Date: September, 2013

    The Marketplace Fairness Act of 2013

    If passed, businesses not currently required to collect sales tax nationally will have to.  Even if it doesn’t pass, states are finding ways to extend Nexus and are collecting aggressively.

    Download this webinar to learn about:

    - The Marketplace Fariness Act
    - State sales tax initiatives
    - How automation keeps you ahead of the changes

  • Presented by: Soasta

    Retailers are making their preparations for the busiest online selling season of the year. As the quality advisor to the nation’s top retailers and a Gartner and IDC Cloud Testing Leader, SOASTA wants you to be 100% confident that your retail performance will meet expectations.

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    Webinar
    Date: ,

    Webinar Recorded: August 29th, 2013, at 10:00 a.m. Pacific time/1 p.m. Eastern

    Retailers are making their preparations for the busiest online selling season of the year. As the quality advisor to the nation's top retailers and a Gartner and IDC Cloud Testing Leader, SOASTA wants you to be 100% confident that your retail performance will meet expectations.

    Play this SOASTA recorded webinar to learn about commonly overlooked elements of retail performance plans. And most importantly, how you still have time to make Holiday 2013 a success.

    Sponsored by: SOASTA

  • Presented by: Bronto

    Are you ready for the tablet-tapping, inbox-stuffing 2013 holiday season? This webinar will give you the data and roadmap to help drive your planning decisions and set you up for a revenue-filled holiday season.

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    Webinar
    Date: August, 2013

    Hear that? It's the holiday season sneaking up on you! With 28% of brands launching their holiday campaigns on or before October 1st, now is the time to get your plan together! Advanced planning can position you and your team for more revenue with less stress.

    Join this webinar to learn:

    - What you need to know to avoid holiday chaos

    - Which promotions will stand out in the overstuffed holiday inbox

    - How to prepare for the unexpected: delivery issues, poor performance and mistakes

    Are you ready for the tablet-tapping, inbox-stuffing 2013 holiday season? This webinar will give you the data and roadmap to help drive your planning decisions and set you up for a revenue-filled holiday season.

  • Presented by: SAS Institute Inc.

    This study examines the importance of using omnichannel customer engagement to gain deeper consumer insight. Also included are an in-depth look at how leading retailers use analytics, as well as a review of business analytics vendors.

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    White Paper
    Date: July, 2013

    The benchmark study includes an in-depth look at how best-in-class retailers use analytics, as well as a review of business analytics software vendors. The authors surveyed senior retail executives and collected secondary research from public and proprietary sources.

    One of the key themes of the study is the extent to which retailers can use analytics insights to drive strategic decisions. Findings reveal that in a time of unprecedented change in retail, brick-and-mortar retail stores must look to omnichannel customer engagement to gain deeper consumer insight. Key findings include:

    -       Retailers' analytics maturity is low. The survey found that 40% of retailers believe they lag behind their competitors in terms of analytics maturity, 40% think they are only at par.

    -       Data management and integration will be a key area of investment. In an effort to increase analytical maturity, retailers will invest in contextual, visual and mobile-friendly delivery of insights.

    -       Retailers' e-commerce/omnichannel function has the highest potential to use analytics strategically.

    -       Usability and access are critical.

    To find out more, download the full report.

  • Presented by: Listrak

    Last year, particularly in the fourth quarter, saw a noticeable shift in consumer shopping behaviors. Online sales soared 14% over 2011, reaching $289 billion, and mobile sales drove 11% of the record-setting holiday season.

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    White Paper
    Date: August, 2013

    Last year, particularly in the fourth quarter, saw a noticeable shift in consumer shopping behaviors. Online sales soared 14% over 2011, reaching $289 billion, and mobile sales drove 11% of the record-setting holiday season. In fact, online sales are growing seven times greater than offline retail, with mobile accounting for one in every 10 eCommerce dollars spent.  

    mCommerce is making an impact, and marketers are adapting new best practices to ensure they reach customers across multiple channels. MarketingSherpa found that 58% of email marketers are developing new strategies for mobile smartphones and tablets.

    You only have one chance to make an impression on your customers and every click counts. As you prepare for the holidays it is imperative that you not only think about the inbox but also the device. Responsive email design allows you to create mobile-friendly emails that look great no matter where they’re opened.  It will help you improve engagement and interaction as it greatly enhances usability.

    Sponsored by Listrak

  • Presented by: RJMetrics

    Most marketers only attribute first purchase when calculating ROI and because of this, are making the wrong decisions for their marketing strategy. Download this white paper to learn how to properly measure your digital marketing activities.

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    White Paper
    Date: July, 2013

    Most marketers only attribute first purchase when calculating ROI and because of this, are making the wrong decisions for their marketing strategy. 

    Download this white paper to learn how to properly measure your digital marketing activities.

    You will learn:

    - Why your numbers aren't giving you the whole picture
    - How important it is to include repeat purchase rate and customer lifetime value in your ROI numbers
    - What gives you the best return on your marketing dollars

    Calculating your ROI on marketing campaigns is great, but not that helpful if you aren't using the right numbers. Understanding the effectiveness of digital marketing channels and campaigns is critical for creating a fast-growing online store. Profitable, scalable marketing is every marketer’s dream.

    Sponsored by: RJMetrics

  • Presented by: Akamai

    Optimize Your Web Performance to Deliver a Better Omnichannel Experience

    Learn:
    - How mobile had a breakthrough year
    - The impact of web performance on your business
    - How to address the challenges of situational performance

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    White Paper
    Date: February, 2013

    Did you know that 88% of online consumers are less likely to return to a site after a bad experience?* With thresholds for customer abandonment growing ever shorter across desktop and mobile experiences, site performance is playing an increasingly critical role in sales results.  More than ever, it is critical to optimize the omnichannel shopping experience for consumers.

    * Gomez whitepaper “Why Performance Matters”

    Now is the time to plan your 2013 strategy to enable the best web experience for your customers.

    Presenters:
    Doug Rassner
    Product Manager
    MICROS-Retail

    Curtis Corl
    Vice President
    Dollar Tree Store

    Lelah Manz
    eCommerce Strategist
    Akamai Technologies

    Don Davis
    Editor in Chief
    Internet Retailer

  • Presented by: ChannelAdvisor

    With the high number of comparison shopping engines and differing requirements for data feeds, many e-commerce managers find comparison shopping to be a difficult channel to navigate.

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    White Paper
    Date: January, 2013

    Don't Let These Missteps Trip Up Your Strategy

    With the high number of comparison shopping engines and differing requirements for data feeds, many e-commerce managers find comparison shopping to be a difficult channel to navigate.

    This "Top 5 Comparison Shopping Misconceptions" white paper identifies the top 5 mistaken beliefs most retailers have about managing their comparison shopping programs and how the ChannelAdvisor Platform can help rectify these strategy missteps.

    Download this white paper now!