Resource Library

Resource Library

17 Item(s)

  • Presented by: Insite Software

    With careful consideration of seven key questions, successful implementation of a B2B ecommerce site cannot only be realized, but add significant value to the bottom line.

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    White Paper
    Date: December, 2012

    Business-to-Business (B2B) companies are rapidly entering ecommerce space as a way to simultaneously reach new customers, increase sales and cut costs. However, ecommerce is new territory for many B2B businesses, and while they are experts in their own industry, the successful launch of an ecommerce site can appear daunting. In addition, numerous B2B companies have experienced a failed or extremely challenging ecommerce site launch. These attempts typically were not only expensive, they also affected the long-term customer adoption rate of the portal – leaving companies questioning whether ecommerce is right for a B2B company after all. Rest assured that ecommerce is a perfect way for B2B companies to increase their sales and improve efficiencies while cutting costs. With careful consideration of seven key questions, successful implementation of a B2B ecommerce site cannot only be realized, but add significant value to the bottom line.

  • Presented by: Listrak

    Last year, particularly in the fourth quarter, saw a noticeable shift in consumer shopping behaviors. Online sales soared 14% over 2011, reaching $289 billion, and mobile sales drove 11% of the record-setting holiday season.

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    White Paper
    Date: August, 2013

    Last year, particularly in the fourth quarter, saw a noticeable shift in consumer shopping behaviors. Online sales soared 14% over 2011, reaching $289 billion, and mobile sales drove 11% of the record-setting holiday season. In fact, online sales are growing seven times greater than offline retail, with mobile accounting for one in every 10 eCommerce dollars spent.  

    mCommerce is making an impact, and marketers are adapting new best practices to ensure they reach customers across multiple channels. MarketingSherpa found that 58% of email marketers are developing new strategies for mobile smartphones and tablets.

    You only have one chance to make an impression on your customers and every click counts. As you prepare for the holidays it is imperative that you not only think about the inbox but also the device. Responsive email design allows you to create mobile-friendly emails that look great no matter where they’re opened.  It will help you improve engagement and interaction as it greatly enhances usability.

    Sponsored by Listrak

  • Presented by: MyBuys

    Gain new insights from the etailing group’s 2013 consumer research – “How Multi-Channel Personalization Impacts Shopper Attitudes and Buying Behavior.”

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    Free Guide
    Date: September, 2013

    Do you understand the latest trends in consumer attitudes towards personalization and their omni-channel purchasing behavior?

    Gain new insights from 2013 consumer research conducted by MyBuys and the etailing group – “How Multi-Channel Personalization Impacts Shopper Attitudes and Buying Behavior.”

    In this ebook, which details the results from primary research involving more than 1,100 consumers, you’ll get all the facts, figures and conclusions and learn:

    - How consumer expectations of personalized shopping experiences are increasing
    - How customer-centric marketing impacts purchase intent
    - What marketers can do to neutralize the key factors contributing to site and cart abandonment
    - What consumers tell us about why they do purchase and do not purchase
    - What consumers do next when they do not purchase
    - Consumer willingness to share data to improve their shopping experience

    Sponsored by: MyBuys

  • Presented by: CORESense Inc.

    Selecting the right retail system for your business is an important decision. To help you understand all the options, CORESense has developed the following collateral.

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    White Paper
    Date: December, 2012

    Selecting the right retail system for your business is an important decision. To help you understand all the options, CORESense has developed the following collateral.

  • Presented by: UPS

    For the second year in a row, UPS has commissioned comScore to conduct an independent study of what online shoppers expect from retailers. Among the key findings: Consumers want easy returns and low-cost shipping, and many are using smartphones to shop.

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    White Paper
    Date: July, 2013

    Retailers can gain a competitive advantage by learning what drives consumer behavior and leads shoppers to choose one retailer over another. For the second year in a row, UPS has commissioned comScore to conduct an independent study of what online shoppers expect from retailers. Among the key findings: Consumers want easy returns and low-cost shipping, and many are using smartphones to shop.

    There are many more insights in this important study. Click the link below for a free copy.

    Sponsored by: UPS

  • Most flash sales models send a daily email to members or promote specials on their web sites. Both scenarios create a specific window of time for order processing.

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    White Paper
    Date: December, 2012

    Most flash sales models send a daily email to members or promote specials on their web sites. Both scenarios create a specific window of time for order processing. For example, Internet retailer Gilt Groupe notifies its members of daily sales at noon. By design, there is an inherent urgency that is created, both for the customer to purchase products and for the fulfillment and warehouse operators to process orders and get them shipped in a timely manner.

  • Presented by: ChannelAdvisor

    ChannelAdvisor partnered with Mobile Money Network, a leading mobile payments company, to create this Retailer’s Guide to Mobile eBook. By explaining the opportunities that mobile offers retailers across every channel, this eBook will help you create a strategy to maximize your m-commerce revenue.

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    Free Guide
    Date: January, 2013

    Retailer's Guide to Mobile

    ChannelAdvisor partnered with Mobile Money Network, a leading mobile payments company, to create this Retailer’s Guide to Mobile eBook. By explaining the opportunities that mobile offers retailers across every channel, this eBook will help you create a strategy to maximize your m-commerce revenue.

    The data in the Retailer's Guide to Mobile outlines how to:

    • Maximize multichannel revenues
    • Create the best mobile experience possible
    • Improve sales conversions
    • And more

    Download the eBook now!

  • Presented by: SAS Institute Inc.

    Right item, right price, right location. That combination is the holy grail for every retailer. If it has been elusive in the past, it is no longer, thanks to High-Performance Retailing.

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    White Paper
    Date: February, 2012

    High-Performance Retailing (HPR) takes traditional retailing challenges, such as pricing, inventory and markdowns, and provides unprecedented insights on a SKU-by-SKU, aisle-by-aisle level. Expand the precise, fast and efficient analysis to a regional or national scale, and discover how HPR can boost your company’s bottom line.

    In this white paper, learn about the eight benefits of implementing HPR and how it can:

    • Respond to your customers’ local and seasonal merchandise demands.
    • Maximize retail spaces with the right product mix.
    • Implement new plans that address specific store needs – with amazing speed.

  • Presented by: Sumall

    Social media can be like navigating a labyrinth of retweets, likes, and pins, innocently wandering from friends’ wedding photos to sepia-filtered shots of puppies until you find yourself pinning peanut butter cheesecake recipes into the early morning hours wondering how it came to this. But once you’ve snapped out of your daze, you’ll see that maintaining your business’s presence on social media is an awesome way to directly interact with customers, potential leads, and fans.

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    White Paper
    Date: October, 2013

    Social media can be like navigating a labyrinth of retweets, likes, and pins, innocently wandering from friends’ wedding photos to sepia-filtered shots of puppies until you find yourself pinning peanut butter cheesecake recipes into the early morning hours wondering how it came to this. But once you’ve snapped out of your daze, you’ll see that maintaining your business’s presence on social media is an awesome way to directly interact with customers, potential leads, and fans.

    The SumAll blog is a reservoir of information on everything from e-commerce trends to website design in the form of quick step-by-step guides on how to gain a Twitter following as well as in-depth editorials on the state of big data. Social media has and continues to be the most coveted subject as small and enterprise businesses alike realize that platforms like Twitter and Instagram are integral in maintaining an effective marketing strategy.

    How Not to Suck at Social Media Marketing is our curated collection of 11 social media marketing stories from our blog to help you use social smarter.

    Sponsored by: SumAll

  • Presented by: ChannelAdvisor

    You’re spending valuable time and money to drive traffic to your website via paid search and comparison shopping engines. Learn how you can make these channels more profitable for you with ChannelAdvisor’s eBook Improve Conversions on your Webstore from Paid Search and Comparison Shopping Traffic.

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    Free Guide
    Date: January, 2013

    Improve Conversions on Your Webstore from Paid Search and Comparison Shopping Traffic

    You’re spending valuable time and money to drive traffic to your we bsite via paid search and comparison shopping engines. Learn how you can make these channels more profitable for you with this e-book from ChannelAdvisor.

    This e-book will show you how to:

    • Optimize the shopping cart experience for improved conversions
    • Analyze your site search to dictate new content for your site
    • Uncover upsell opportunities via your Thank You page
    • And much more

    Sponsored by: ChannelAdvisor

  • Presented by: RJMetrics

    Learn how to improve sales and increase ROI by optimizing your holiday marketing strategy from the leaders in e-commerce analytics. RJMetrics helps hundreds of online retailers measure and optimize their most important metrics.

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    Free Guide
    Date: November, 2013

    Whoever said the holidays were the most wonderful time of the year was clearly not an e-commerce marketer. While the rest of the world is off roasting chestnuts over open fires, you're faced with:

    - Monumental competition
    - Erratic shopping behaviors
    - Marketing to a whole new customer

    Learn how to improve sales and increase ROI by optimizing your holiday marketing strategy from the leaders in e-commerce analytics.

    RJMetrics helps hundreds of online retailers measure and optimize their most important metrics.

    Sponsored by: RJMetrics

  • Presented by: Akamai

    Optimize Your Web Performance to Deliver a Better Omnichannel Experience

    Learn:
    - How mobile had a breakthrough year
    - The impact of web performance on your business
    - How to address the challenges of situational performance

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    White Paper
    Date: February, 2013

    Did you know that 88% of online consumers are less likely to return to a site after a bad experience?* With thresholds for customer abandonment growing ever shorter across desktop and mobile experiences, site performance is playing an increasingly critical role in sales results.  More than ever, it is critical to optimize the omnichannel shopping experience for consumers.

    * Gomez whitepaper “Why Performance Matters”

    Now is the time to plan your 2013 strategy to enable the best web experience for your customers.

    Presenters:
    Doug Rassner
    Product Manager
    MICROS-Retail

    Curtis Corl
    Vice President
    Dollar Tree Store

    Lelah Manz
    eCommerce Strategist
    Akamai Technologies

    Don Davis
    Editor in Chief
    Internet Retailer

  • Presented by: SAS Institute Inc.

    This study examines the importance of using omnichannel customer engagement to gain deeper consumer insight. Also included are an in-depth look at how leading retailers use analytics, as well as a review of business analytics vendors.

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    White Paper
    Date: July, 2013

    The benchmark study includes an in-depth look at how best-in-class retailers use analytics, as well as a review of business analytics software vendors. The authors surveyed senior retail executives and collected secondary research from public and proprietary sources.

    One of the key themes of the study is the extent to which retailers can use analytics insights to drive strategic decisions. Findings reveal that in a time of unprecedented change in retail, brick-and-mortar retail stores must look to omnichannel customer engagement to gain deeper consumer insight. Key findings include:

    -       Retailers' analytics maturity is low. The survey found that 40% of retailers believe they lag behind their competitors in terms of analytics maturity, 40% think they are only at par.

    -       Data management and integration will be a key area of investment. In an effort to increase analytical maturity, retailers will invest in contextual, visual and mobile-friendly delivery of insights.

    -       Retailers' e-commerce/omnichannel function has the highest potential to use analytics strategically.

    -       Usability and access are critical.

    To find out more, download the full report.

  • Presented by: SAS Institute Inc.

    Whether in-store or online, today’s retail scene is very different than even five years ago. Harvard Business Review contributors share how retailers must evolve in order to thrive in the years ahead.

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    White Paper
    Date: February, 2012

    Inventory, customer experience, pricing, market share – these are questions faced by every retailer, from mom-and-pop shops to multinational mega-chains. What separates the best from the rest (and the defunct) lies in both innovation and common sense, according to this Harvard Business Review Insight Center Report.

    In this collection of essays plus a webinar summary, learn about:

    • Emerging truths in digital retailing, brand marketing, behavioral insights and customer loyalty.
    • How market leaders turn new challenges into new advantages.
    • The unconventional attitudes of retailers across various categories, including electronics, apparel/shoes and grocery.

    Sponsored by: SAS

  • Presented by: ChannelAdvisor

    With the high number of comparison shopping engines and differing requirements for data feeds, many e-commerce managers find comparison shopping to be a difficult channel to navigate.

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    White Paper
    Date: January, 2013

    Don't Let These Missteps Trip Up Your Strategy

    With the high number of comparison shopping engines and differing requirements for data feeds, many e-commerce managers find comparison shopping to be a difficult channel to navigate.

    This "Top 5 Comparison Shopping Misconceptions" white paper identifies the top 5 mistaken beliefs most retailers have about managing their comparison shopping programs and how the ChannelAdvisor Platform can help rectify these strategy missteps.

    Download this white paper now!

  • Presented by: Sumall

    As marketers, we often focus our attention on attracting new customers while neglecting the needs of our most valuable demographic. Returning customers may have the lowest acquisition costs but help us to build and sustain the highest profits.

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    White Paper
    Date: October, 2013

    We all do a million things to grow our business, but have you ever stopped to think about the true value of some of your best customers?

    As marketers, we often focus our attention on attracting new customers while neglecting the needs of our most valuable demographic. Returning customers may have the lowest acquisition costs but help us to build and sustain the highest profits.

    Lifetime Value, or LTV, is an assessment of how often customers return and how much they spend. Businesses can use LTV to derive the value of their company and to determine the amount that is available to spend on acquiring customers. This paper will provide insights and statistics on why LTV is regarded as the guidepost for most businesses as well as provide ways you can find out who your returning customers are and how to keep that number up.

    Sponsored by: SumAll

  • Presented by: RJMetrics

    Most marketers only attribute first purchase when calculating ROI and because of this, are making the wrong decisions for their marketing strategy. Download this white paper to learn how to properly measure your digital marketing activities.

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    White Paper
    Date: July, 2013

    Most marketers only attribute first purchase when calculating ROI and because of this, are making the wrong decisions for their marketing strategy. 

    Download this white paper to learn how to properly measure your digital marketing activities.

    You will learn:

    - Why your numbers aren't giving you the whole picture
    - How important it is to include repeat purchase rate and customer lifetime value in your ROI numbers
    - What gives you the best return on your marketing dollars

    Calculating your ROI on marketing campaigns is great, but not that helpful if you aren't using the right numbers. Understanding the effectiveness of digital marketing channels and campaigns is critical for creating a fast-growing online store. Profitable, scalable marketing is every marketer’s dream.

    Sponsored by: RJMetrics