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Resource Library

Resource Library

29 Item(s)

  • Presented by: ChannelAdvisor

    ChannelAdvisor partnered with Mobile Money Network, a leading mobile payments company, to create this Retailer’s Guide to Mobile eBook. By explaining the opportunities that mobile offers retailers across every channel, this eBook will help you create a strategy to maximize your m-commerce revenue.

    Quick view Download Now
    Free Guide
    Date: January, 2013

    Retailer's Guide to Mobile

    ChannelAdvisor partnered with Mobile Money Network, a leading mobile payments company, to create this Retailer’s Guide to Mobile eBook. By explaining the opportunities that mobile offers retailers across every channel, this eBook will help you create a strategy to maximize your m-commerce revenue.

    The data in the Retailer's Guide to Mobile outlines how to:

    • Maximize multichannel revenues
    • Create the best mobile experience possible
    • Improve sales conversions
    • And more

    Download the eBook now!

  • Presented by: ChannelAdvisor

    You’re spending valuable time and money to drive traffic to your website via paid search and comparison shopping engines. Learn how you can make these channels more profitable for you with ChannelAdvisor’s eBook Improve Conversions on your Webstore from Paid Search and Comparison Shopping Traffic.

    Quick view Download Now
    Free Guide
    Date: January, 2013

    Improve Conversions on Your Webstore from Paid Search and Comparison Shopping Traffic

    You’re spending valuable time and money to drive traffic to your we bsite via paid search and comparison shopping engines. Learn how you can make these channels more profitable for you with this e-book from ChannelAdvisor.

    This e-book will show you how to:

    • Optimize the shopping cart experience for improved conversions
    • Analyze your site search to dictate new content for your site
    • Uncover upsell opportunities via your Thank You page
    • And much more

    Sponsored by: ChannelAdvisor

  • Presented by: Bronto

    Are you ready for the tablet-tapping, inbox-stuffing 2013 holiday season? This webinar will give you the data and roadmap to help drive your planning decisions and set you up for a revenue-filled holiday season.

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    Webinar
    Date: August, 2013

    Hear that? It's the holiday season sneaking up on you! With 28% of brands launching their holiday campaigns on or before October 1st, now is the time to get your plan together! Advanced planning can position you and your team for more revenue with less stress.

    Join this webinar to learn:

    - What you need to know to avoid holiday chaos

    - Which promotions will stand out in the overstuffed holiday inbox

    - How to prepare for the unexpected: delivery issues, poor performance and mistakes

    Are you ready for the tablet-tapping, inbox-stuffing 2013 holiday season? This webinar will give you the data and roadmap to help drive your planning decisions and set you up for a revenue-filled holiday season.

  • Presented by: Soasta

    Retailers are making their preparations for the busiest online selling season of the year. As the quality advisor to the nation’s top retailers and a Gartner and IDC Cloud Testing Leader, SOASTA wants you to be 100% confident that your retail performance will meet expectations.

    Quick view Register
    Webinar
    Date: ,

    Webinar Recorded: August 29th, 2013, at 10:00 a.m. Pacific time/1 p.m. Eastern

    Retailers are making their preparations for the busiest online selling season of the year. As the quality advisor to the nation's top retailers and a Gartner and IDC Cloud Testing Leader, SOASTA wants you to be 100% confident that your retail performance will meet expectations.

    Play this SOASTA recorded webinar to learn about commonly overlooked elements of retail performance plans. And most importantly, how you still have time to make Holiday 2013 a success.

    Sponsored by: SOASTA

  • Presented by: Avalara

    If passed, businesses not currently required to collect sales tax nationally will have to. Even if it doesn’t pass, states are finding ways to extend Nexus and are collecting aggressively.

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    Webinar
    Date: September, 2013

    The Marketplace Fairness Act of 2013

    If passed, businesses not currently required to collect sales tax nationally will have to.  Even if it doesn’t pass, states are finding ways to extend Nexus and are collecting aggressively.

    Download this webinar to learn about:

    - The Marketplace Fariness Act
    - State sales tax initiatives
    - How automation keeps you ahead of the changes

  • Presented by: Bloomreach

    With mobile now influencing all of your channels, are you creating the most relevant mobile consumer experience resulting in happy customers who ultimately find and buy?

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    Webinar
    Date: September, 2013

    With mobile now influencing all of your channels, are you creating the most relevant mobile consumer experience resulting in happy customers who ultimately find and buy?  Is your mobile site relevant for your consumer who sees the phone as a time filler – wanting more exploration – and for your consumer who is multi-tasking on-the-go – expecting ease and speed?

    Download this webcast with BloomReach, the big data marketing application behind Deb Shops' mobile site. Deb Shops is in the business of giving their trendy junior and plus sized female customers a "friction free" mobile online shopping experience to their clothing, footwear, and accessories. Hear from David Cost, VP of eCommerce and Marketing at Deb Shops, as he reveals how engagement on their mobile site has increased. Download to see how you can deliver customer-centric, intent-based mobile search and navigation to transform your mobile site into an always-relevant, always unique consumer experience.

  • Presented by: MyBuys

    Gain new insights from the etailing group’s 2013 consumer research – “How Multi-Channel Personalization Impacts Shopper Attitudes and Buying Behavior.”

    Quick view Download Now
    Free Guide
    Date: September, 2013

    Do you understand the latest trends in consumer attitudes towards personalization and their omni-channel purchasing behavior?

    Gain new insights from 2013 consumer research conducted by MyBuys and the etailing group – “How Multi-Channel Personalization Impacts Shopper Attitudes and Buying Behavior.”

    In this ebook, which details the results from primary research involving more than 1,100 consumers, you’ll get all the facts, figures and conclusions and learn:

    - How consumer expectations of personalized shopping experiences are increasing
    - How customer-centric marketing impacts purchase intent
    - What marketers can do to neutralize the key factors contributing to site and cart abandonment
    - What consumers tell us about why they do purchase and do not purchase
    - What consumers do next when they do not purchase
    - Consumer willingness to share data to improve their shopping experience

    Sponsored by: MyBuys

  • Presented by: Internet Retailer

    Moderated by Don Davis, editor-in-chief of Internet Retailer magazine, our live, 60-minute webinar will highlight the leaders and trends shaping U.S. e-commerce.

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    Webinar
    Date: September, 2013

    Internet Retailer's 2013 Top 500 Guide® comprehensively ranks and profiles the 500 web merchants who control 76% of the $226 billion U.S. e-commerce market. How did these e-retailers achieve this elite status? What are their secrets of success that you can emulate, regardless of the size of your e-retailing business?

    The answers to those and other questions will be revealed by the authors of the Top 500 Guide®, who know America's 500 largest e-retailers better than anyone, during our first-ever Top 500 Guide® webinar: Top 500 Secrets Revealed: Strategies of the Leading Online Retailers. Let our researchers' key findings guide your decision-making as you finalize your goals for the upcoming holiday season.

    Register to View and Learn:

    - How to compete against Amazon.com
    - Which factors boost—or lower—conversion rate
    - Which merchants aggressively market themselves online
    - Insights on shopper demographics

  • Presented by: Silverpop

    In this webinar we will address some simple things you can do to maximize the revenue of your Holiday Email program, even with just a few weeks left until Black Friday.

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    Webinar
    Date: September, 2013

    Holiday Email Marketing:
    Last Minute Tips to Maximize Revenue

    Specifically, areas Loren McDonald covered in this Webinar included the following:

    - Developing a holiday-specific welcome program
    - Establishing your segmentation and frequency approach
    - Adding shipping and return policy information
    - Beyond promotions, using content and personality
    - Offering opt-down or snooze options
    - Creating post-purchase upsell/cross-sell programs
    - Honing post-holiday programs
    - And more…

    Click the link to access the archived version of this webinar:

    https://www3.gotomeeting.com/register/179421886

  • Presented by: RJMetrics

    Learn how to improve sales and increase ROI by optimizing your holiday marketing strategy from the leaders in e-commerce analytics. RJMetrics helps hundreds of online retailers measure and optimize their most important metrics.

    Quick view Download Now
    Free Guide
    Date: November, 2013

    Whoever said the holidays were the most wonderful time of the year was clearly not an e-commerce marketer. While the rest of the world is off roasting chestnuts over open fires, you're faced with:

    - Monumental competition
    - Erratic shopping behaviors
    - Marketing to a whole new customer

    Learn how to improve sales and increase ROI by optimizing your holiday marketing strategy from the leaders in e-commerce analytics.

    RJMetrics helps hundreds of online retailers measure and optimize their most important metrics.

    Sponsored by: RJMetrics

  • Presented by: Internet Retailer

    Senior Analyst Andy Hoar from Forrester Research teamed up with Internet Retailer in the fall of 2013 to conduct a first-of-its-kind large-scale survey of B2B companies, including wholesalers, distributors, suppliers, and manufacturers.

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    Webinar
    Date: November, 2013

    Although the dollar volume of business-to-business e-commerce in the United States is more than twice that of business-to-consumer e-commerce, to date no one has published detailed or credible B2B e-commerce benchmarks…until now.

    Senior Analyst Andy Hoar from Forrester Research teamed up with Internet Retailer in the fall of 2013 to conduct a first-of-its-kind large-scale survey of B2B companies, including wholesalers, distributors, suppliers, and manufacturers.

    Hoar reported on the results of this survey in this webinar, presenting critical insights about how B2B companies are performing online.

    In this webinar, Hoar discussed:

    - B2B benchmarks for online revenue, costs and expenses, and loyalty, including conversion rates, abandonment rates, average order values, online sales penetration and growth rates and Net Promoter Scores
    - How and where B2B e-commerce operations are prioritizing budget and spending plans for online and mobile
    - What geographies B2B companies are targeting for market expansion
    - Which e-commerce features and functions B2B companies are prioritizing for development in the next 12-24 months
    - Where B2B companies are focusing in 2014 to close the online customer experience gap with B2C sites

    This webinar was organized by Internet Retailer and sponsored by e-commerce technology provider hybris.

  • Presented by: RSA Silver Tail

    Distinguish Between Customers and Criminals Online. Register for this roundtable session and learn first-hand from leading analysts at the Ponemon Institute.

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    Webinar
    Date: December, 2013

    Stay Ahead of Cybercrime – Distinguish Between Customers and Criminals Online

    Register for this roundtable session and learn first-hand from leading analysts at the Ponemon Institute about:

    - The top e-commerce threats to online retailers

    - The economic impact of cybercrime on revenue and brand value

    - The role of behavioral analytics in distinguishing customers from criminals online

    Sponsored by RSA

  • Presented by: Monetate

    Don't miss this timely, quick-hitting 30-minute review of the most important lessons from the 2013 holiday season.

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    Webinar
    Date: January, 2014

    The 2013 holiday shopping season may be over for consumers and retailers alike, but the season's victories (great online sales results for Thanksgiving weekend and early December; consumers' growing usage of tablets and smartphones for their shopping) and challenges (a shortened shopping season that required aggressive marketing before Thanksgiving; fulfillment and delivery challenges the week of Christmas) will greatly impact e-retailers' business strategies for this year.

    Sponsored by marketing software acceleration provider Monetate, this 30-minute webinar features special guest Andrew Lipsman, vice president of marketing and insights at comScore, who will provide data on when and how consumers shopped online, including the noticeable shift to weekend shopping. Internet Retailer senior editor Katie Evans will highlight the marketing methods that worked especially well, e-retailers' aggressive pricing strategies and what caused the delivery delays around Christmas. Blair Lyon, Monetate's vice president of marketing, shares highlights from the Ecommerce Quarterly (EQ) analysis of more than 600 million online shopping sessions, including ideas, best practices and benchmark reports used by leading e-commerce web sites. A lively Q&A session follows.

    Don't miss this timely, quick-hitting 30-minute review of the most important lessons from the 2013 holiday season.

    Sponsored by: Monetate

  • Presented by: Listrak

    One of the hottest trends right now is to use product recommendations on site and to carry the content through to email campaigns. When done correctly, product recommendations will increase AOV and drive additional revenue.

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    Webinar
    Date: March, 2014

    One of the hottest trends right now is to use product recommendations on site and to carry the content through to email campaigns. When done correctly, product recommendations will increase AOV and drive additional revenue. Watch as Ross Kramer, CEO of Listrak, discusses how you can easily implement product recommendations into your campaigns and use them to make each campaign and interaction more personal and impactful.

    You'll learn:

    – The importance of creating a personal and consistent experience for your customers across multiple channels
    – How you can use these tactics to create additional email alerts that keep customers engaged and buying from you
    – The results of two recent reports we conducted regarding the use of recommended merchandise in email campaigns

    Watch webcast

    Sponsored by: Listrak

  • Presented by: LexisNexis

    These downloads spell out what merchants should do right now to mitigate fraud risk and improve profits in 2014.

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    Webinar
    Date: March, 2014

    Reap the Benefits of eCommerce While Minimizing Fraud

    The recent LexisNexis Post-Holiday webinar: eCommerce, mCommerce and Your Risk Solutions Process summarized the impact of fraud on 2013 holiday business for retailers that accept Internet and mobile transactions—and who doesn't these days? If you missed the webinar, these downloads spell out what merchants should do right now to mitigate fraud risk and improve profits in 2014.

    Download the webinar materials to learn:

    – Key fraud issues affecting the eCommerce & mCommerce space;
    – What you need to know about data breaches and the affect they can have on your business;
    – What steps to take to protect your retail/eCommerce business this year;
    – How to strengthen your authentication and anti-fraud measures; and

    Click through to download the webinar recording and slide deck to get all of the insights from 2013 and learn strategies to improve your outlook for 2014.

    Sponsored by: LexisNexis

  • Presented by: IBM

    Consumers expect to use all their technologies (smart phones, tablets, social media, etc.) in all aspects of their lives – including in stores, which are still the heart of the brand experience. With additional data sources, such as intelligent opt-in location based technology, combined with existing data sources (POS, web, marketing, social, etc.) and using advanced analytics, retailers can gain a true 360 view of customers and performance, and turn that insight into action.

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    Webinar
    Date: March, 2014

    Physical-Digital convergence is transforming the retail experience.

    Consumers expect to use all their technologies (smart phones, tablets, social media, etc.) in all aspects of their lives – including in stores, which are still the heart of the brand experience. With additional data sources, such as intelligent opt-in location based technology, combined with existing data sources (POS, web, marketing, social, etc.) and using advanced analytics, retailers can gain a true 360 view of customers and performance, and turn that insight into action.

    Download now to learn:

    – The newest technologies impacting the omnichannel experience
    – How retailers of all types can leverage new tech-driven data points into increased sales and profits
    – Instances of success already seen by some retailers
    – And much more...

  • Presented by: MarketingSherpa

    Download your free Quick Guide to E-commerce with 8 ideas to improve your shopping cart process in less than 2 minutes.

    Quick view Download Now
    Free Guide
    Date: April, 2014

    MarketingSherpa Quick Guide to E-commerce will provide you with 8 easy-to-implement tactics scientifically proven to increase online purchases.

    You'll get instant access to:

    – 6 quick cart changes you can make this week
    – 6 tips on the ideal length of the checkout process
    – 7 simple steps to reduce cart abandonment
    – 3 ways to recapture sales from abandoned carts

    Just a few of the companies examined for this free 14-page report include:

    – Cabela's
    – Fanatics.com
    – Crate & Barrel

    Download your free Quick Guide to E-commerce with 8 ideas to improve your shopping cart process in less than 2 minutes >>

    Sponsored by: MarketingSherpa

  • Presented by: MarketingSherpa

    Download your free Quick Guide to Conversion Rate Optimization in less than 2 minutes.

    Quick view Download Now
    Free Guide
    Date: April, 2014

    Online testing has become standard practice in many marketing departments, yet our research has shown that almost half of those departments don't calculate statistical significance! In other words, they are making important decisions based on bad data!

    MarketingSherpa Quick Guide to Conversion Rate Optimization will provide you with 9 tactics to ensure you are running valid tests including a free validity tool to record and evaluate your testing data.

    This free 14-page report will teach you how to:

    – Design split tests and multifactorial tests
    – Avoid the three most common validity threats
    – Determine the proper sample size
    – Work with a small sample size
    – Optimize calls-to-action for maximum conversion

    Download your free Quick Guide to Conversion Rate Optimization in less than 2 minutes >>

    Sponsored by: MarketingSherpa

  • Presented by: Terapeak

    Your competition is assessing your strengths, looking for weaknesses, and adapting their business plans to compensate for both. Your best strategic defense is to do what your competitors are doing—careful, detailed competitor research.

    Quick view Download Now
    Free Guide
    Date: April, 2014

    Your competition is assessing your strengths, looking for weaknesses, and adapting their business plans to compensate for both.

    Your best strategic defense is to do what your competitors are doing—careful, detailed competitor research.

    Learn why you should do your own competitor research and how to get started today.

    Sponsored by: Terapeak

  • Presented by: Netsuite

    To win loyal customers, you've got to show your customers all available inventory, ship from the optimal location and respond quickly from customer requests fielded from multiple touch-points: e-mail, live chat, social networks and physical store locations.

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    Webinar
    Date: April, 2014

    Offering the right product to the right customer through the right channel can be a lot harder than it sounds, especially for e-retailers struggling in supply chain management sore spots like inventory and order management. To win loyal customers, you've got to show your customers all available inventory, ship from the optimal location and respond quickly from customer requests fielded from multiple touch-points: e-mail, live chat, social networks and physical store locations.

    Fortunately, we've got industry experts ready to share their strategies on implementing the technology and processes to score profitable supply-chain results.

    Click here to access the webinar slides.

    Sponsored by Netsuite

  • Presented by: eFulfillment Service

    In a recent survey, nearly 70% of online sellers say their customers actually prefer free shipping over fast shipping. But, just in case that survey was outside the norm, we decided to compile results from a variety of studies to confirm which shipping method actually reigns supreme.

    Quick view Download Now
    Free Guide
    Date: May, 2014

    Fast vs. free shipping: which matters most to online shoppers?

    These days, when it comes to ecommerce order fulfillment, same-day delivery seems to be getting all the attention. But is that what online shoppers really want? In a recent survey, nearly 70% of online sellers say their customers actually prefer free shipping over fast shipping. But, just in case that survey was outside the norm, we decided to compile results from a variety of studies to confirm which shipping method actually reigns supreme.

    Learn more about:

    – Which shipping method online shoppers select most
    – How many e-commerce sites offer free shipping
    – How long consumers will wait for delivery
    – Average free shipping thresholds
    – Plus, what an online retailer can do with this data

    Sponsored by: eFulfillment Service

  • Presented by: Trustpilot

    Discover how you can calculate the ROI of customer reviews and boost your turnover with that knowledge.

    Quick view Download Now
    Free Guide
    Date: May, 2014

    Every marketing technique needs to be able to demonstrate an ROI, including customer review platforms.

    Download your free copy of How to prove ROI from online reviews to discover:

    • How customer reviews reduce your customer support burdens
    • How customer reviews can improve your social marketing relevance
    • How to calculate the true value of your efforts using customer lifetime value metrics

    Discover how you can calculate the ROI of customer reviews and boost your turnover with that knowledge.

    Sponsored by: Trustpilot

  • Presented by: Connect Address

    Connect Address has created a simple tool to solve the problem that buyers face when they attempt to make a purchase without knowing or having the correct address.

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    Webinar
    Date: June, 2014

    FREE Webinar: Increase Online Sales with New E-commerce Strategies

    Date: June 26th, 2014, at 10am PDT/ 1pm EST

    In this free 20-minute webinar Connect Address will introduce new e-commerce strategies that:

    – Drive higher quality traffic to your online store
    – Create growth and expansion with a limited budget
    – Keep web traffic and sales constant during the slow season

    Register here!

    Connect Address has created a simple tool to solve the problem that buyers face when they attempt to make a purchase without knowing or having the correct address. You now have a way to retain sales from previously-lost shoppers who didn't have all of the necessary information to complete their order. At the same time you are gaining direct access to a second customer, the gift-recipient. Our light platform enables you to reach out to gift-recipients and collect contact data, ask marketing questions and send direct offers. Connect Address helps you to complete more online transactions, drive more web traffic and earn more revenue.

    Sponsored by: Connect Address

  • Presented by: Rackspace

    Getting ready for a peak period, whether it’s the holidays, summer tourism, or a far-reaching marketing campaign, involves evaluating both your infrastructure and code to optimize for best results.

    Quick view Download Now
    Free Guide
    Date: June, 2014

    Most retailers are familiar with the holiday rush. In brick and mortars, it’s the time of year when more hiring happens to ensure smiling faces in the store to help eager customers and enough cashiers at the registers for fast, stress-free checkout. For an ecommerce retailer, beefing up for peak traffic is less about hiring more bodies and more about tuning up the systems and processes that bring, keep, and allow customers to fluidly make transactions on a site.

    Lags in page load not only frustrate users, but Google's search algorithms now also penalize sites for slow loads. Shop.org, The National Retail Federation’s digital division, expects online sales to grow between 9% and 12% in 2013, further increasing the need for a well-planned ecommerce strategy, both on the customer-facing side and in your underlying infrastructure. To add urgency, the 2013 holiday shopping season is almost a week shorter than 2012. Retailers will only have 26 days between Thanksgiving and Christmas, compared with 32 days in 2012, which makes driving sales during the shortened season even more pressing.

    Getting ready for a peak period, whether it’s the holidays, summer tourism, or a far-reaching marketing campaign, involves evaluating both your infrastructure and code to optimize for best results. The cornerstone of peak traffic planning is rigorously load testing your system ahead of time to identify and correct breakpoints and bottlenecks.

    For a step-by-step guide to preparing for peak traffic volumes, click here.

    Sponsored by: Rackspace

  • Presented by: Mobify

    Join Mobify's Chief Revenue Officer, Derek Sather, as he demonstrates how to create a high converting responsive website.(spoiler: the responsive design itself is only one component!).

    Quick view Register
    Webinar
    Date: June, 2014

    On-Demand Webinar Recording

    Join Mobify's Chief Revenue Officer, Derek Sather, as he demonstrates how to create a high converting responsive website.(spoiler: the responsive design itself is only one component!).

    In 20 minutes, you'll learn:

    • The main reasons why some e-commerce companies are choosing to go responsive.
    • The risks of responsive design for online retailers.
    • How to mitigate these risks and create a high converting experience for customers across all platforms.

    Get Instant Access

    Sponsored by: Mobify

  • Presented by: Mobify

    This guide will give you actionable advice on how to capture your share of this year's holiday spending spree. Inside, you'll find actionable advice to make the most out of the remaining time before Black Friday 2014.

    Quick view Download Now
    Free Guide
    Date: June, 2014

    What's inside?

    This Black Friday, 50% of traffic will be from mobile. Are you ready?

    This guide will give you actionable advice on how to capture your share of this year's holiday spending spree. Inside, you'll find actionable advice to make the most out of the remaining time before Black Friday 2014:

    • How to prioritize different mobile projects before November hits
    • How to boost the performance of your existing mobile presence
    • When to work with a mobile vendor and when to go it alone

    Sponsored by: Mobify

  • Presented by: Mobidy

    This playbook will give you four strategic methods to increase mobile conversion rates, revenue, and customer satisfaction.

    Quick view Download Now
    Free Guide
    Date: August, 2014

    What's in the ebook?

    This playbook will give you four strategic methods to increase mobile conversion rates, revenue, and customer satisfaction.

    Inside, you'll learn the keys to a successful mobile e-commerce strategy in 2014:

    – Integrate mobile into core marketing activities
    – Establish a culture of mobile measurement
    – Optimize design for conversion
    – Integrate tablet commerce into your mobile strategy

    Sponsored by: Mobify

  • Presented by: Fathom

    Are you in Google Shopping yet? Is your feed optimized? The clock is ticking. Our guide shows merchants how the new system is different, how to profit from it, and how to generally maintain excellent feeds.

    Quick view Download Now
    Free Guide
    Date: August, 2014

    Google Shopping trumps its own prior product listing ads (PLAs) for average revenue by 34%.*

    Are you in Google Shopping yet? Is your feed optimized? The clock is ticking. Our guide shows merchants how the new system is different, how to profit from it, and how to generally maintain excellent feeds. You will learn:

    – How inventory feed structures, campaigns and ad groups differ in Google Shopping.
    – 4 tips for building out shopping campaigns.
    – How to optimize data feeds and evaluate feed management platforms.
    – 5 great ways to use custom labels for segmentation.

    Navigate the Great Shopping Search Transition: Google Shopping & Data Feed Optimization

    Sponsored by: Fathom

  • Presented by: Boldchat

    This free study, conducted by the e-tailing group and sponsored by BoldChat that explores the changing mobile landscape from the eyes of both consumers and retailers.

    Quick view Download Now
    Free Guide
    Date: August, 2014

    Merchants Seek Mobile Mastery is a free study, conducted by the e-tailing group and sponsored by BoldChat that explores the changing mobile landscape from the eyes of both consumers and retailers. With their analysis of the mobile sites of more than 50 companies, you'll learn:

    – What online shoppers are looking for in a mobile site
    – Key areas to focus on to help branding and merchandise coexist
    – Best practices to improve the mobile experience and increase conversions