Resource Library

Resource Library

25 Item(s)

  • Improving Stategic Analysis to Enrich Future Marketing Campaigns

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    Case Study
    Date: December, 2012

    Challenge: Jack Stack Barbecue wanted to more efficiently collect and analyze marketing information so it could strategically direct continuing marketing efforts.

    Solution: It implemented Data Management Associates’ MACH software system as its process management software.

    Results: The company has the analysis tools it needs to gather the timely strategic and tactical marketing intelligence necessary to measure and plan future marketing efforts.

  • Presented by: ExactTarget

    Let’s face it—your brand is being discussed on the real-time web through hundreds and thousands of real-time email, mobile, social, and website messages a second.

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    Product Demos
    Date: December, 2012

    Let’s face it—your brand is being discussed on the real-time web through hundreds and thousands of real-time email, mobile, social, and website messages a second. As a result, your brand is the sum of those conversations, and it’s not enough to remain idle or stand by.

    It’s time to get real when it comes to your marketing, and in order to do so, you need real-time data. ExactTarget’s new brief, Real-Time Marketing: Data is the New Creative of the Real-Time Web, will turn the challenges of the real-time web into real-smart marketing opportunities with key insights from industry experts.  

    Inside the Brief:

    • Explore how data has replaced creative over time
    • Understand the types of customer data and insights available to modern marketers
    • Learn how to use real-time data to join and manage real-time conversations

  • Presented by: Internet Retailer

    E-retailers, eager to capture a bigger piece of a global e-commerce market that exceeded $1 trillion last year according to eMarketer Inc., also must set their sights on search engine optimization.

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    Special Report
    Date: April, 2013

    When online retailers cross international borders and enter new markets, they need to figure out more than just how to ship to new countries offer sales in local currencies and languages. Those e-retailers, eager to capture a bigger piece of a global e-commerce market that exceeded $1 trillion last year according to eMarketer Inc., also must set their sights on search engine optimization.

  • Presented by: Translations.com

    In today’s global economy, organizations are increasingly realizing that in order to grow revenue, add new clients, and ensure the long-term success of their operations, it is necessary to focus their web initiatives on a worldwide audience.

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    Product Demos
    Date: December, 2012

    GlobalLink™ OneLink

    Link. Click. Launch.

    In today’s global economy, organizations are increasingly realizing that in order to grow revenue, add new clients, and ensure the long-term success of their operations, it is necessary to focus their web initiatives on a worldwide audience.

  • Presented by: OrderDynamics Corp.

    Welcome to our growing library of eCommerce case studies. These documents provide insight and thought leadership for eCommerce and retail communities, and are designed to help you make the right decision for your organization.

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    Case Study
    Date: December, 2012

    Welcome to our growing library of eCommerce case studies. These documents provide insight and thought leadership for eCommerce and retail communities, and are designed to help you make the right decision for your organization.

  • Presented by: Adobe

    Get the scoop on what your mobile consumers want most.

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    Special Report
    Date: December, 2012

    The proliferation of mobile devices and tablets continues to rise, making it more important than ever for you to make mobile part of your ongoing, long-term business initiatives. To help in this effort, Adobe has released the results of their survey of over 1,200 mobile users and their insights into what devices they use, how they interact with websites and apps, and what they want most out of their mobile experiences across five different industries: Consumer Products, Consumer Electronics, Financial Services, Travel Services, and Media & Entertainment.

  • Presented by: k-eCommerce

    Learn about the advantages of integrating k-eCommerce to your ERP

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    Case Study
    Date: December, 2012

    When Zila Inc., a dental products manufacturer, decided to seek a solution to use the web to sell its products, including the Rotadent Professional Powered Brush, directly to consumers, the company knew it needed a something that easily integrated with Microsoft Dynamics GP.

    After much research the company decided to go with kCentric Technologies Inc., maker of k-eCommerce, business-to-consumer (B2C) and business-to-business (B2B) e-commerce solutions for Microsoft Dynamics AX and Dynamics GP.

  • Presented by: GoECart

    Featured in Forrester Research 2012 Guide To Selecting Your eCommerce Solution Across North America and EMEA

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    Product Demos
    Date: December, 2012

    Featured in Forrester Research 2012 Guide To Selecting Your eCommerce Solution Across North America and EMEA

  • Presented by: Shotfarm

    Shotfarm’s newest case study with activewear manufacturer prAna reveals the significant savings and shortened time to market generated for both suppliers and their resellers through the use of shotfarm’s free Product Image Exchange to distribute and collect product images.

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    Case Study
    Date: December, 2012

    Shotfarm’s newest case study with activewear manufacturer prAna reveals the significant savings and shortened time to market generated for both suppliers and their resellers through the use of shotfarm’s free Product Image Exchange to distribute and collect product images.

  • Plow & Hearth is a catalog, retail and Internet company specializing in qualitybuilt, unique, enduring home and lifestyle products.

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    Case Study
    Date: December, 2012

    Plow & Hearth is a catalog, retail and Internet company specializing in qualitybuilt, unique, enduring home and lifestyle products. What began in 1980 as a small retail store in Madison, Virginia, has grown to include the flagship brand – Plow & Hearth – plus Problem Solvers, WinterthurStore, and Wind & Weather.

  • Presented by: Internet Retailer

    Recognizing that the IRCE 2013 agenda is pretty overwhelming, the editors of Internet Retailer have identified 10 sessions that you won't want to miss.

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    Special Report
    Date: May, 2013

    You've got questions, IRCE 2013 has answers

    Think about the hottest topics in e-commerce: How do stores leverage their online assets? How to profit from the new paid Google Shopping program? How do I choose a new e-commerce platform? What are the best ways to serve consumers shopping by smartphones and tablets, and reach shoppers via social networks? All these and more will be addressed by the 200-plus speakers presenting at the 100-plus sessions at IRCE 2013 in Chicago, June 4-7. Recognizing that the agenda is pretty overwhelming, the editors of Internet Retailer have identified 10 sessions that you won't want to miss.

  • Presented by: 4-Tell

    4-Tell: Success Stories

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    Case Study
    Date: December, 2012

    We are proud to have a significant impact on our customers’ business. 4-Tell Boost® Recommendations for Web increases conversion and provides a better shopping experience for your customers.

  • Presented by: Baynote

    How do your industry peers use metrics to drive bottom-line performance? Lauren Freedman, president of the e-tailing group, recently conducted in-depth interviews with 20 top retailers to find the answers.

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    Webcast
    Date: December, 2012

    How do your industry peers use metrics to drive bottom-line performance? Lauren Freedman, president of the e-tailing group, recently conducted in-depth interviews with 20 top retailers to find the answers. In this webcast, she’ll share insights from this exclusive Baynote-sponsored research along with highlights from the e-tailing group’s 2012 Annual Merchant Survey.

    Prepare to take notes – the doctor is in.

  • Presented by: SAS Institute Inc.

    In this custom RIS research report, retailers discuss the major challenges to creating an analytics platform that supports omni-channel merchandising – as well as the competitive advantages.

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    Special Report
    Date: November, 2012

    Until a little more than a decade ago, merchandisers only had to deal with physical stores and websites. Then came the shift to online sales and more recently the buzz from mobile and social channels. The proliferation of channels is driven by customers who demand a seamless shopping experience. The impact from these customers is a major disruption in the way merchandisers work – and drives home the point that they need upgraded tools and interactive marketing strategies to compete.

    In this custom RIS research report, retailers discuss the major challenges to creating an analytics platform that supports omni-channel merchandising – as well as the proven advantages.

  • We can help you develop marketing strategies that incorporate new ways of reaching customers and give you access to important data facts that optimize your campaigns.

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    Case Study
    Date: December, 2012

    Reach customers before your competitors

    Over 1000 global brands, agencies, and mobile operators in more than 68 countries trust Velti as their partner in mobile. We can help you develop marketing strategies that incorporate new ways of reaching customers and give you access to important data facts that optimize your campaigns.

  • Even if you’re the largest water ski and wakeboard pro shop in the upper Midwest, come football season through spring, you have a lot of down time on your hands.

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    Case Study
    Date: December, 2012

    Even if you’re the largest water ski and wakeboard pro shop in the upper Midwest, come football season through spring, you have a lot of down time on your hands. Such was the dilemma facing Crystal, Minn.-based Midwest Mastercraft, and its online arm, Waterskis.com. With approximately two-thirds of its annual business occurring in a two month to three month window during the summer, the water sports cross-channel retailer sought to supplement its revenues during the other nine months of the year.

  • Presented by: WGSN

    Learn about key marketing tactics and technologies and see how other internet retailers are using email newsletters to drive conversion.

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    Special Report
    Date: March, 2013

    Email newsletters are securing their place as a strong communications channel for retailers, offering high conversion rates. Over the past couple of years marketing conversations have been dominated by talk of social media and mobile optimization, but when it comes to measurable sales conversion, email marketing continues to reap the highest rewards for retailers.

    Learn about key marketing tactics and technologies and see how other internet retailers are using email newsletters to drive conversion.

  • Presented by: Harvey Software Inc.

    We stand behind our products with unmatched services to put your company ahead of the competition. No other shipping solution provider gives your company this level of commitment.

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    Case Study
    Date: December, 2012

    Harvey Software clients come first! This is our commitment to you. We stand behind our products with unmatched services to put your company ahead of the competition. No other shipping solution provider gives your company this level of commitment.

    See what some of our clients say.

  • Presented by: MarketLive Inc.

    In 2007, after a thorough evaluation, totes»ISOTONER selected MarketLive as the company to replace its home-grown site with a new state-of-the-art eCommerce solution.

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    Case Study
    Date: December, 2012

    In 2007, after a thorough evaluation, totes»ISOTONER selected MarketLive as the company to replace its home-grown site with a new state-of-the-art eCommerce solution. Since that time, totes»ISOTONER and MarketLive have developed a close partnership.

    “Personally, I don’t want to work with vendors, I only want to work with partners,” said Reighley. “MarketLive is a great example of a real partnership. They truly understand our business and are committed to our success.”

  • Presented by: Adobe

    Discover new insights into the beliefs of consumers and professional marketers.

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    Case Study
    Date: October, 2012

    As society becomes more engrossed in the digital space and our culture becomes more involved in social media, the way we advertise is changing as well as the way consumers view advertising. Adobe conducted a study on how consumers view advertisements and the marketers behind the advertisements.  "Click Here: The State of Online Advertising," highlights how marketers are missing a powerful opportunity to engage with consumers and build their brands online.

  • Presented by: Mineful

    See Why Mineful is the Most Powerful Customer Retention Tool

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    Product Demos
    Date: December, 2012

    See Why Mineful is the Most Powerful Customer Retention Tool

    • Free 30-Day Trial
    • Detects purchase pattern changes
    • Triggered emails
    • Easy integration with shopping cart software
    • User behavior dashboards
    • Latest technology, built by PhDs

    Contact us for an online demo or try Mineful's customer retention tool for free.

  • Presented by: Alexander Interactive

    Visual design on e-commerce sites is sometimes viewed as a purely aesthetic matter, but it has another important job.

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    Case Study
    Date: December, 2012

    Visual design on e-commerce sites is sometimes viewed as a purely aesthetic matter, but it has another important job. Used effectively, such design elements as color and type font can help visitors navigate a page and call out a product’s best features. Used poorly, they can distract visitors and detract from sales.

    Josh Levine and Seth Newman discuss the redesign of Action Envelope's successful ecommerce website by web agency Alexander Interactive. Presented at the 2009 Internet Retailer Web Design Conference and Expo.

  • Presented by: LiquidPixels Inc.

    Available as an add-on for LiquiFire Blaze, LiquiFire Station provides intuitive browser-based management of all your digital assets and complete control over every aspect of your publishing workflow.

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    Product Demos
    Date: December, 2012

    Available as an add-on for LiquiFire Blaze, LiquiFire Station provides intuitive browser-based management of all your digital assets and complete control over every aspect of your publishing workflow. More efficient management translates into reduced overhead costs and shorter time to deployment, making it easier than ever to keep your customers engaged with new material.

  • Presented by: Celebros

    Celebros Site Search Pro V8 is a uniquely powerful solution package that combines Celebros’ advanced conversion technologies with advanced management and optimization features to give your online shop the best site search solution available.

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    Product Demos
    Date: December, 2012

    Celebros Site Search Pro V8 is a uniquely powerful solution package that combines Celebros’ advanced conversion technologies with advanced management and optimization features to give your online shop the best site search solution available. Site Search Pro V8 is the perfect solution for newer online stores or smaller e-tailers who want the power and features used by bigger store brands.

    Celebros’ Site Search Pro V8’s suite of conversion technologies are shattering the e-commerce industry’s status quo, and contain the best conversion enhancing tools, products and features like Auto Complete, Multi Select and Personalized Site Search all designed for e-commerce professionals by e-commerce professionals, with the sole purpose of increasing conversion rates on your site.

  • Presented by: SAS Institute Inc.

    This paper identifies how retailers can get the most value from mobile. Recommendations include: giving ownership to one executive, elevating pricing transparency, and empowering employees with Wi-Fi. To find out more, download the full report.

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    Special Report
    Date: December, 2012

    The paper identifies several strategies that forward-thinking retailers are using to get the most advantage from mobile technology. Recommendations include:

    • Give Clear Ownership — A single executive, tasked with managing and improving the overall customer experience, is vital to pushing mobile programs forward.
    • Make Price Transparency a Priority — Price transparency is real, thanks to Amazon's Price Check and eBay's RedLaser applications; retailers need to embrace the capability.
    • Better Understand a Consumer's Path to Purchase — A consumer's path to purchase often begins outside the store and may traverse several "channels" for a single purchase decision. Retailers need to intersect with consumers at the right moment with the right value offers.
    • Connectivity Is a Must — Without some sort of connectivity in the store, retailers can't hope to enhance the store experience with mobile. Employees must have Wi-Fi access to be at least as informed as the consumer.

    To find out more, download the full report.

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