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Resource Library

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  • Presented by: Riversand

    As demands on data grow, retailers must manage data more effectively or fall behind.

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    Case Study
    Date: May, 2013

    Whether a retailer sells only online or through the web, bricks-and-mortar stores, a call center or a combination of the above, the retailer calls on product data to do some really heavy lifting. Data is spread and used throughout the retail organization, and it is also distributed to external marketing channels, such as through data feeds to online marketplaces, shopping engines and web advertising networks. Retailers’ pursuit of the omnichannel retailing model and consumers’ ready access to the web make it crucial that everything move in lockstep.

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