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  • Even if you’re the largest water ski and wakeboard pro shop in the upper Midwest, come football season through spring, you have a lot of down time on your hands.

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    Case Study
    Date: December, 2012

    Even if you’re the largest water ski and wakeboard pro shop in the upper Midwest, come football season through spring, you have a lot of down time on your hands. Such was the dilemma facing Crystal, Minn.-based Midwest Mastercraft, and its online arm, Waterskis.com. With approximately two-thirds of its annual business occurring in a two month to three month window during the summer, the water sports cross-channel retailer sought to supplement its revenues during the other nine months of the year.

  • Presented by: Alexander Interactive

    Visual design on e-commerce sites is sometimes viewed as a purely aesthetic matter, but it has another important job.

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    Case Study
    Date: December, 2012

    Visual design on e-commerce sites is sometimes viewed as a purely aesthetic matter, but it has another important job. Used effectively, such design elements as color and type font can help visitors navigate a page and call out a product’s best features. Used poorly, they can distract visitors and detract from sales.

    Josh Levine and Seth Newman discuss the redesign of Action Envelope's successful ecommerce website by web agency Alexander Interactive. Presented at the 2009 Internet Retailer Web Design Conference and Expo.

  • Presented by: Shotfarm

    Shotfarm’s newest case study with activewear manufacturer prAna reveals the significant savings and shortened time to market generated for both suppliers and their resellers through the use of shotfarm’s free Product Image Exchange to distribute and collect product images.

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    Case Study
    Date: December, 2012

    Shotfarm’s newest case study with activewear manufacturer prAna reveals the significant savings and shortened time to market generated for both suppliers and their resellers through the use of shotfarm’s free Product Image Exchange to distribute and collect product images.

  • Presented by: PacNet Services Ltd.

    PacNet Services is your one-stop global payment solution.

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    Free Guide
    Date: December, 2012

    PacNet Services is your one-stop global payment solution. With our help, you can easily accept local forms of payment from around the world:

    • Card Processing
    • Direct Debit Processing
    • Electronic Transfer Collection
    • Check processing
    • Single and Recurring Payment

    With easy integration options, robust data security and worldwide coverage, PacNet offers the payment facilities you need to succeed internationally.

  • Presented by: MarketingSherpa

    Download your free Quick Guide to Conversion Rate Optimization in less than 2 minutes.

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    Free Guide
    Date: April, 2014

    Online testing has become standard practice in many marketing departments, yet our research has shown that almost half of those departments don't calculate statistical significance! In other words, they are making important decisions based on bad data!

    MarketingSherpa Quick Guide to Conversion Rate Optimization will provide you with 9 tactics to ensure you are running valid tests including a free validity tool to record and evaluate your testing data.

    This free 14-page report will teach you how to:

    – Design split tests and multifactorial tests
    – Avoid the three most common validity threats
    – Determine the proper sample size
    – Work with a small sample size
    – Optimize calls-to-action for maximum conversion

    Download your free Quick Guide to Conversion Rate Optimization in less than 2 minutes >>

    Sponsored by: MarketingSherpa