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  • Presented by: Fathom

    Avoiding Lumps of Coal: Strategy for Profitable Retail Holidays with SEO, PPC, Email & Analytics

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    White Paper
    Date: September, 2014

    Avoiding Lumps of Coal: Strategy for Profitable Retail Holidays with SEO, PPC, Email & Analytics

    The holiday shopping season is short in 2014, so you have more time to prepare well. But don’t wait too long! Retailer marketers don’t need to be told the holidays are a crazy time, but they’re easier when you have a plan.

    Conquer the holidays with the peace of mind that comes from foresight and strategy. Download our 20-pg. guide for tips on how to survive the season, including an in-depth look at 5 winning approaches in Santa’s marketing bag.

    You will learn about:

    • Using SEO to sell more.
    • Incorporating mobile, automating PPC ads, boosting Google Shopping.
    • Adding important dates/tasks to your email and conversion testing calendars.
    • Enhancing email subscriptions, loyalty and sales with holiday-specific approaches.
    • Increasing overall conversions with testing and clean data.

    Sponsored by: Fathom