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  • Presented by: ChannelAdvisor

    Fixing the five Google Enhanced Campaign mistakes you're probably making.

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    IR Thought Leadership
    Date: November, 2013

    For better or worse, Google's switchover to Enhanced Campaigns happened. Now e-retailers are trying to figure out how to make the most of it. Here are five mistakes they are probably making with Enhanced Campaigns and tips from Jackie Jenkins, product manager, ChannelAdvisor, that will put them on the right track.

    Sponsored by ChannelAdvisor

  • Presented by: Internet Retailer

    E-retailers, eager to capture a bigger piece of a global e-commerce market that exceeded $1 trillion last year according to eMarketer Inc., also must set their sights on search engine optimization.

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    Industry Reports
    Date: April, 2013

    When online retailers cross international borders and enter new markets, they need to figure out more than just how to ship to new countries offer sales in local currencies and languages. Those e-retailers, eager to capture a bigger piece of a global e-commerce market that exceeded $1 trillion last year according to eMarketer Inc., also must set their sights on search engine optimization. (391)

    Global e-commerce will exceed $1.2 trillion in 2013, so there are big opportunities for online retailers to sell internationally. But first they have to attract the attention of consumers in markets they enter. Showing up high in natural search results is a great way to do that, but retailers must master the search engine optimization tactics that work best in each market.

    Sponsored by: RankAbove