Close
Previous Next

Resource Library

Resource Library

3 Item(s)

  • Presented by: ROI Revolution, Inc.

    This report reveals the top 5 product feed mistakes that are costing retailers profits — and how to fix them!

    Quick view Download Now
    Industry Reports
    Date: February, 2014

    Combine ever-changing shopping feed requirements with constantly updating inventory, and the fallout from feed mistakes can quickly snowball.

    This report reveals the top 5 product feed mistakes that are costing retailers profits — and how to fix them! We will highlight:

    – Ways to optimize the #1 indexed attribute of a retailer's product feed.
    – The ideal product description length to show up for more relevant queries in Google Shopping.
    4 oft-neglected attributes that should be included in every product's description.
    – A key feed attribute that can limit retailer reach and exposure on Google Shopping.
    Critical reasons successful retailers update their feeds regularly. (You'll be surprised at who's making this mistake.)

    Don't get caught making any of these mistakes. Download this free report today.

    Sponsored by: ROI Revolution

  • Presented by: ChannelAdvisor

    Google's new paid model is designed to enrich the shopper experience.

    Quick view Download Now
    IR Thought Leadership
    Date: November, 2013

    Google's transition from Google Product Search to Google Shopping (driven by Product Listing Ads) in 2012 sent online retailers into an anxious flurry, sweating out the tasks ahead. Despite initial criticism from retailers unhappy they’d have to shell out additional dollars for what was once a free lunch, Google’s new paid model  is designed to enrich the shopper experience. This presents a unique opportunity for retailers through increased customization, to tie bids directly to proven customer intent.

    Sponsored by ChannelAdvisor

  • Presented by: Internet Retailer

    E-retailers, eager to capture a bigger piece of a global e-commerce market that exceeded $1 trillion last year according to eMarketer Inc., also must set their sights on search engine optimization.

    Quick view Download Now
    Industry Reports
    Date: April, 2013

    When online retailers cross international borders and enter new markets, they need to figure out more than just how to ship to new countries offer sales in local currencies and languages. Those e-retailers, eager to capture a bigger piece of a global e-commerce market that exceeded $1 trillion last year according to eMarketer Inc., also must set their sights on search engine optimization. (391)

    Global e-commerce will exceed $1.2 trillion in 2013, so there are big opportunities for online retailers to sell internationally. But first they have to attract the attention of consumers in markets they enter. Showing up high in natural search results is a great way to do that, but retailers must master the search engine optimization tactics that work best in each market.

    Sponsored by: RankAbove