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Resource Library

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  • Presented by: Listrak

    This recent holiday season saw a big increase in the number of online and mobile shoppers. This means you need to have a strategy in place to keep these new customers engaged and active after the holidays in order to turn them into loyal and long-term customers.

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    White Paper
    Date: January, 2014

    This recent holiday season saw a big increase in the number of online and mobile shoppers. This means you need to have a strategy in place to keep these new customers engaged and active after the holidays in order to turn them into loyal and long-term customers.

    Personalize campaigns with product recommendations

    The key to re-engaging these shoppers is to create personalized email campaigns, and adding recommended products to post-holiday campaigns is a great way to keep new customers buying from you. In fact, 77% of online shoppers make additional purchases when presented with recommended products that match their individual preferences.

    Download this whitepaper to learn how you can turn your mass post-holiday blasts into extremely personalized campaigns that are merchandised to customers individually. It includes five new campaign ideas and other suggestions on where and how to use recommended merchandise to increase sales.

    Sponsored by Listrak

  • Presented by: SecureBuy

    SecureBuy has been fighting against “friendly fraud” and “cyber shoplifting” by developing solutions to keep criminals out of the shopping cart.

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    IR Thought Leadership
    Date: March, 2014

    SecureBuy has been fighting against "friendly fraud" and "cyber shoplifting" by developing solutions to keep criminals out of the shopping cart. The recent onslaught of data breaches and FBI warnings of increasing attacks have pushed fraud prevention to the top of many merchants' priority lists. Yet finding the silver bullet to manage e-commerce fraud can be daunting.

    Sponsored by SecureBuy

  • Presented by: LexisNexis

    These downloads spell out what merchants should do right now to mitigate fraud risk and improve profits in 2014.

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    Webinar
    Date: March, 2014

    Reap the Benefits of eCommerce While Minimizing Fraud

    The recent LexisNexis Post-Holiday webinar: eCommerce, mCommerce and Your Risk Solutions Process summarized the impact of fraud on 2013 holiday business for retailers that accept Internet and mobile transactions—and who doesn't these days? If you missed the webinar, these downloads spell out what merchants should do right now to mitigate fraud risk and improve profits in 2014.

    Download the webinar materials to learn:

    – Key fraud issues affecting the eCommerce & mCommerce space;
    – What you need to know about data breaches and the affect they can have on your business;
    – What steps to take to protect your retail/eCommerce business this year;
    – How to strengthen your authentication and anti-fraud measures; and

    Click through to download the webinar recording and slide deck to get all of the insights from 2013 and learn strategies to improve your outlook for 2014.

    Sponsored by: LexisNexis

  • Presented by: Internet Retailer

    Retailers have to rethink their personalization strategies in light of evolving consumer preferences and behaviors in order to present content that is timely and relevant today, and in the future.

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    IR Special Reports
    Date: April, 2014

    Yesterday's personalization methods won't work in today's mobile and multifaceted retail world.

    Online retailers sell more when they present a web site visitor products and content tailored to her interests. And as consumers' Internet usage patterns evolve—with shoppers spending a tremendous amount of time on social networks and on news and entertainment sites, for example—a data-savvy e-retailer can use a shopper's behavioral data to personalize its site content even for a shopper who has never visited the retailer's site.

    In short, retailers have to rethink their personalization strategies in light of evolving consumer preferences and behaviors in order to present content that is timely and relevant today, and in the future.

    This Special Report sponsored by: Neustar, and hiConversion.

  • Presented by: Neustar

    Learn how to defuse the three most common types of cyber attacks - distributed denial of service (DDoS), domain name system (DNS) and application layer attacks - and stay one-step ahead of these attackers.

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    IR Thought Leadership
    Date: April, 2014

    How to defuse the growing threat from cyberattacks

    It is no longer a matter of IF e-retailers will be a target of a cyberattack, but WHEN.

    Retail cyberattackers are launching attacks with growing frequency and sophistication—and showing greater ability to evade detection. The net-net: Retailers are more vulnerable than ever.

    Learn how to defuse the three most common types of attacks – distributed denial of service (DDoS), domain name system (DNS) and application layer attacks – and stay one-step ahead of these attackers.

    Sponsored by: Neustar

  • Presented by: Internet Retailer

    Virtually every retailer relies on email to engage customers and to keep them coming back. And to maximize results from your email campaigns, retailers must make sure to put the right products in front of the right customers at the right time.

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    IR Thought Leadership
    Date: May, 2014

    Personalization is a proven strategy for boosting email click-throughs and conversions.

    Virtually every retailer relies on email to engage customers and to keep them coming back. And to maximize results from your email campaigns, retailers must make sure to put the right products in front of the right customers at the right time.

    In a recent survey conducted by Internet Retailer, 59.5% of retailers say emails featuring personalized products increase click-through rates and 57.4% report higher conversion rates. What those numbers mean is that not only should you be sending personalized emails, you should be sending a higher volume of them. This special survey report, sponsored by Listrak, reflect the reality that personalized email generates sales, and sending personalized email more often will generate more sales.

    Report sponsored by Listrak

  • Presented by: Neustar

    Download Neustar’s A–Z Glossary of Personalized Marketing to better understand the components of scaled, personalized marketing.

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    White Paper
    Date: August, 2014

    Personalized marketing. The whole industry's talking about it—but what exactly does it mean? Are we all speaking the same language?

    Get your free glossary now to cut through the jargon. Become fluent in personalized marketing to help your organization reach customers more relevantly and drive sales.

    Download Neustar's A-Z Glossary of Personalized Marketing to learn:

    The meaning of key terms: activation, closed loop, identity, single view and much more
    How the components fit together to enable personalized dialogue at scale
    Success stories of companies that are using real-time insights to identify, segment, target, personalize and win

    Neustar, the first real-time provider of cloud-based information services and data analytics, is pleased to offer this resource free.

    Sponsored by: Neustar

  • Presented by: ThreatMetrix

    Discover the most recent trends in online commerce fraud, and how you can leverage the experience of large banks and financial institutions to prevent online fraud at your e-commerce website.

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    White Paper
    Date: September, 2014

    Discover the most recent trends in online commerce fraud, and how you can leverage the experience of large banks and financial institutions to prevent online fraud at your e-commerce website.

    Sponsored by: ThreatMetrix

  • Presented by: ThreatMetrix

    Download this whitepaper to understand how your online business can use global trust intelligence to combat organized cybercriminals.

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    White Paper
    Date: September, 2014

    Cybercrime is costly for all online businesses and can no longer be ignored. Well-organized cybercriminals operate in powerful networks that allow them to attack thousands of online businesses using an efficient and scalable model. Download this whitepaper to understand how your online business can use global trust intelligence to combat organized cybercriminals.

    Sponsored by: ThreatMetrix