Resource Library

Resource Library

8 Item(s)

  • Presented by: Internet Retailer

    Retailers have to rethink their personalization strategies in light of evolving consumer preferences and behaviors in order to present content that is timely and relevant today, and in the future.

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    IR Special Reports
    Date: April, 2014

    Yesterday's personalization methods won't work in today's mobile and multifaceted retail world.

    Online retailers sell more when they present a web site visitor products and content tailored to her interests. And as consumers' Internet usage patterns evolve—with shoppers spending a tremendous amount of time on social networks and on news and entertainment sites, for example—a data-savvy e-retailer can use a shopper's behavioral data to personalize its site content even for a shopper who has never visited the retailer's site.

    In short, retailers have to rethink their personalization strategies in light of evolving consumer preferences and behaviors in order to present content that is timely and relevant today, and in the future.

    This Special Report sponsored by: Neustar, and hiConversion.

  • Presented by: Netsuite

    To win loyal customers, you've got to show your customers all available inventory, ship from the optimal location and respond quickly from customer requests fielded from multiple touch-points: e-mail, live chat, social networks and physical store locations.

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    Webinar
    Date: April, 2014

    Offering the right product to the right customer through the right channel can be a lot harder than it sounds, especially for e-retailers struggling in supply chain management sore spots like inventory and order management. To win loyal customers, you've got to show your customers all available inventory, ship from the optimal location and respond quickly from customer requests fielded from multiple touch-points: e-mail, live chat, social networks and physical store locations.

    Fortunately, we've got industry experts ready to share their strategies on implementing the technology and processes to score profitable supply-chain results.

    Click here to access the webinar slides.

    Sponsored by Netsuite

  • Presented by: Internet Retailer

    Virtually every retailer relies on email to engage customers and to keep them coming back. And to maximize results from your email campaigns, retailers must make sure to put the right products in front of the right customers at the right time.

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    IR Thought Leadership
    Date: May, 2014

    Personalization is a proven strategy for boosting email click-throughs and conversions.

    Virtually every retailer relies on email to engage customers and to keep them coming back. And to maximize results from your email campaigns, retailers must make sure to put the right products in front of the right customers at the right time.

    In a recent survey conducted by Internet Retailer, 59.5% of retailers say emails featuring personalized products increase click-through rates and 57.4% report higher conversion rates. What those numbers mean is that not only should you be sending personalized emails, you should be sending a higher volume of them. This special survey report, sponsored by Listrak, reflect the reality that personalized email generates sales, and sending personalized email more often will generate more sales.

    Report sponsored by Listrak

  • Presented by: MarketingSherpa

    Download your free Quick Guide to E-commerce with 8 ideas to improve your shopping cart process in less than 2 minutes.

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    Free Guide
    Date: April, 2014

    MarketingSherpa Quick Guide to E-commerce will provide you with 8 easy-to-implement tactics scientifically proven to increase online purchases.

    You'll get instant access to:

    – 6 quick cart changes you can make this week
    – 6 tips on the ideal length of the checkout process
    – 7 simple steps to reduce cart abandonment
    – 3 ways to recapture sales from abandoned carts

    Just a few of the companies examined for this free 14-page report include:

    – Cabela's
    – Fanatics.com
    – Crate & Barrel

    Download your free Quick Guide to E-commerce with 8 ideas to improve your shopping cart process in less than 2 minutes >>

    Sponsored by: MarketingSherpa