Resource Library

Resource Library

9 Item(s)

  • Presented by: Internet Retailer

    Retailers have to rethink their personalization strategies in light of evolving consumer preferences and behaviors in order to present content that is timely and relevant today, and in the future.

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    IR Special Reports
    Date: April, 2014

    Yesterday's personalization methods won't work in today's mobile and multifaceted retail world.

    Online retailers sell more when they present a web site visitor products and content tailored to her interests. And as consumers' Internet usage patterns evolve—with shoppers spending a tremendous amount of time on social networks and on news and entertainment sites, for example—a data-savvy e-retailer can use a shopper's behavioral data to personalize its site content even for a shopper who has never visited the retailer's site.

    In short, retailers have to rethink their personalization strategies in light of evolving consumer preferences and behaviors in order to present content that is timely and relevant today, and in the future.

    This Special Report sponsored by: Neustar, and hiConversion.

  • Presented by: ChannelAdvisor

    ChannelAdvisor partnered with Mobile Money Network, a leading mobile payments company, to create this Retailer’s Guide to Mobile eBook. By explaining the opportunities that mobile offers retailers across every channel, this eBook will help you create a strategy to maximize your m-commerce revenue.

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    Free Guide
    Date: January, 2013

    Retailer's Guide to Mobile

    ChannelAdvisor partnered with Mobile Money Network, a leading mobile payments company, to create this Retailer’s Guide to Mobile eBook. By explaining the opportunities that mobile offers retailers across every channel, this eBook will help you create a strategy to maximize your m-commerce revenue.

    The data in the Retailer's Guide to Mobile outlines how to:

    • Maximize multichannel revenues
    • Create the best mobile experience possible
    • Improve sales conversions
    • And more

    Download the eBook now!

  • Presented by: UzerZoom

    To help retailers understand this challenge, UserZoom conducted a usability study with 200 female smartphone and tablet shoppers, asking them to complete several tasks on top apparel sites using their mobile devices. The results provide retailers insight into common pain points in the mobile shopping experience that they can address in their own mobile strategies.

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    Industry Reports
    Date: August, 2013

    Measuring the User Experience of Retail Web Stores on Tablet Devices

    Many retailers are still not taking advantage of the shopping potential offered by mobile devices and tablets, or are providing mobile experiences that fall below consumers’ expectations.

    To help retailers understand this challenge, UserZoom conducted a usability study with 200 female smartphone and tablet shoppers, asking them to complete several tasks on top apparel sites using their mobile devices. The results provide retailers insight into common pain points in the mobile shopping experience that they can address in their own mobile strategies.

    By downloading the report you’ll learn:

    – What's important to users when shopping on a tablet?
    – What makes users abandon a purchase?
    – Do users prefer a mobile web or app?
    – How does having a tablet optimized site affect consumer satisfaction?

  • Presented by: Internet Retailer

    Virtually every retailer relies on email to engage customers and to keep them coming back. And to maximize results from your email campaigns, retailers must make sure to put the right products in front of the right customers at the right time.

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    IR Thought Leadership
    Date: May, 2014

    Personalization is a proven strategy for boosting email click-throughs and conversions.

    Virtually every retailer relies on email to engage customers and to keep them coming back. And to maximize results from your email campaigns, retailers must make sure to put the right products in front of the right customers at the right time.

    In a recent survey conducted by Internet Retailer, 59.5% of retailers say emails featuring personalized products increase click-through rates and 57.4% report higher conversion rates. What those numbers mean is that not only should you be sending personalized emails, you should be sending a higher volume of them. This special survey report, sponsored by Listrak, reflect the reality that personalized email generates sales, and sending personalized email more often will generate more sales.

    Report sponsored by Listrak