Resource Library

Resource Library

3 Item(s)

  • Presented by: Smartling

    Increasingly, localization has become a significant element of long-term, global branding strategies.

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    White Paper
    Date: December, 2012

    Building a Well-Localized Web Experience

    Increasingly, localization has become a significant element of long-term, global branding strategies. For Fortune 500 companies, the driving motivators for translating content are to meet local customer expectations, improve customer service, maintain or increase brand value, reach more customers in markets where they already have a presence, and address local market regulations. Localization requires companies to strike a balance between the preferences of a specific locale, brand identity, and enough return on investment to ensure a sustainable branding effort. Brand managers must understand what true localization is, know the resources available, and leverage those resources to streamline and manage the whole process. These steps will help ensure the company is reaching the target demographic and receiving ample response and return.

  • Presented by: Digital River

    The rapidly growing economies of the BRIC countries (Brazil, Russia, India, and China) offer online merchants incredible growth potential.

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    White Paper
    Date: December, 2012

    The rapidly growing economies of the BRIC countries (Brazil, Russia, India, and China) offer online merchants incredible growth potential. As each customer base has its own purchasing preferences, e-merchants must develop specific local payment plans if they want to succeed in these soon-to-be top markets.

    The purpose of this whitepaper is to:

    • Provide an overview of the current state of the e-commerce market in each of the BRIC countries
    • Identify preferred local payment methods in the BRIC countries
    • Highlight key facts and figures for the local e-payments landscape

  • Presented by: ChannelAdvisor

    With the high number of comparison shopping engines and differing requirements for data feeds, many e-commerce managers find comparison shopping to be a difficult channel to navigate.

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    White Paper
    Date: January, 2013

    Don't Let These Missteps Trip Up Your Strategy

    With the high number of comparison shopping engines and differing requirements for data feeds, many e-commerce managers find comparison shopping to be a difficult channel to navigate.

    This "Top 5 Comparison Shopping Misconceptions" white paper identifies the top 5 mistaken beliefs most retailers have about managing their comparison shopping programs and how the ChannelAdvisor Platform can help rectify these strategy missteps.

    Download this white paper now!

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