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Resource Library

Resource Library

8 Item(s)

  • Presented by: ChannelAdvisor

    With the high number of comparison shopping engines and differing requirements for data feeds, many e-commerce managers find comparison shopping to be a difficult channel to navigate.

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    White Paper
    Date: January, 2013

    Don't Let These Missteps Trip Up Your Strategy

    With the high number of comparison shopping engines and differing requirements for data feeds, many e-commerce managers find comparison shopping to be a difficult channel to navigate.

    This "Top 5 Comparison Shopping Misconceptions" white paper identifies the top 5 mistaken beliefs most retailers have about managing their comparison shopping programs and how the ChannelAdvisor Platform can help rectify these strategy missteps.

    Download this white paper now!

  • Presented by: Needle

    This paper illustrates how companies are now able to replace traditional chat with unique online engagement that delivers the personal, informed help online shoppers have been lacking. The result is greater online sales revenue and customer satisfaction.

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    White Paper
    Date: August, 2014

    The Rise of Online Advocate-to-Customer Interaction

    Over the last four decades, online chat has created unprecedented opportunities for retailers, but it’s also fallen short in innovation and in crucial elements of the shopping experience. Until now.

    This paper illustrates how companies are now able to replace traditional chat with unique online engagement that delivers the personal, informed help online shoppers have been lacking. The result is greater online sales revenue and customer satisfaction.

    Sponsored by Needle

  • Presented by: Listrak

    Last year, particularly in the fourth quarter, saw a noticeable shift in consumer shopping behaviors. Online sales soared 14% over 2011, reaching $289 billion, and mobile sales drove 11% of the record-setting holiday season.

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    White Paper
    Date: August, 2013

    Last year, particularly in the fourth quarter, saw a noticeable shift in consumer shopping behaviors. Online sales soared 14% over 2011, reaching $289 billion, and mobile sales drove 11% of the record-setting holiday season. In fact, online sales are growing seven times greater than offline retail, with mobile accounting for one in every 10 eCommerce dollars spent.  

    mCommerce is making an impact, and marketers are adapting new best practices to ensure they reach customers across multiple channels. MarketingSherpa found that 58% of email marketers are developing new strategies for mobile smartphones and tablets.

    You only have one chance to make an impression on your customers and every click counts. As you prepare for the holidays it is imperative that you not only think about the inbox but also the device. Responsive email design allows you to create mobile-friendly emails that look great no matter where they’re opened.  It will help you improve engagement and interaction as it greatly enhances usability.

    Sponsored by Listrak

  • Presented by: Internet Retailer

    Taking a personalized approach to e-mail messages eliminates the one-size-fits-all perception most consumers may have of e-mail and engages them on a deeper level. The payoff is higher open rates, more click-throughs and increased conversions.

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    IR Special Reports
    Date: March, 2014

    To increase opens and conversions, tailor e-mail messages to be more personal and easy to act on.

    E-mail is one of the most effective tools retailers have. But crafting an effective e-mail campaign that cuts through the growing clutter in consumers’ inboxes requires more than timely messages with the right content.

    Today’s successful e-mail marketers speak to consumers in a personal, customer-focused way, just like an in-store sales representative.

    Taking a personalized approach to e-mail messages eliminates the one-size-fits-all perception most consumers may have of e-mail and engages them on a deeper level. The payoff is higher open rates, more click-throughs and increased conversions.

    Download the full report for FREE by filling out the form to the right.

    This Special Report sponsored by Bronto, dotMialer, and Experian.

  • Presented by: Fathom

    Make sure you are capturing your fair share today … and tomorrow! Learn about retail email content and sending strategies.

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    White Paper
    Date: March, 2014

    Forrester projects that the e-commerce market as a whole will increase to $279 billion in 2015.

    Make sure you are capturing your fair share today … and tomorrow! Learn about retail email content and sending strategies for:

    – The “welcome” series
    – The “cart abandonment” series
    – Product reviews
    – The “reengagement” series

    4 Automated Campaigns that Every Online Retailer Should Use: Download now

    Sponsored by: Fathom

  • Presented by: Internet Retailer

    Each month, Internet Retailer magazine features special sponsored reports on various e-commerce solutions, featuring one technology and sometimes multiple featured vendors in each report. Download this featured special report on E-Mail Marketing from the August 2013 issue of IR magazine. Featuring Responsys, Listrak, Bronto, and CQuotient.

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    IR Special Reports
    Date: August, 2013

    Each month, Internet Retailer magazine features special sponsored reports on various e-commerce solutions, featuring one technology and sometimes multiple featured vendors in each report. Download this featured special report on E-Mail Marketing from the August 2013 issue of IR magazine. Featuring Responsys, Listrak, Bronto, and CQuotient.