Close
Previous Next

Resource Library

Resource Library

15 Item(s)

  • Presented by: Fathom

    Make sure you are capturing your fair share today … and tomorrow! Learn about retail email content and sending strategies.

    Quick view Download Now
    White Paper
    Date: March, 2014

    Forrester projects that the e-commerce market as a whole will increase to $279 billion in 2015.

    Make sure you are capturing your fair share today … and tomorrow! Learn about retail email content and sending strategies for:

    – The “welcome” series
    – The “cart abandonment” series
    – Product reviews
    – The “reengagement” series

    4 Automated Campaigns that Every Online Retailer Should Use: Download now

    Sponsored by: Fathom

  • Presented by: Neustar

    Download Neustar’s A–Z Glossary of Personalized Marketing to better understand the components of scaled, personalized marketing.

    Quick view Download Now
    White Paper
    Date: August, 2014

    Personalized marketing. The whole industry's talking about it—but what exactly does it mean? Are we all speaking the same language?

    Get your free glossary now to cut through the jargon. Become fluent in personalized marketing to help your organization reach customers more relevantly and drive sales.

    Download Neustar's A-Z Glossary of Personalized Marketing to learn:

    The meaning of key terms: activation, closed loop, identity, single view and much more
    How the components fit together to enable personalized dialogue at scale
    Success stories of companies that are using real-time insights to identify, segment, target, personalize and win

    Neustar, the first real-time provider of cloud-based information services and data analytics, is pleased to offer this resource free.

    Sponsored by: Neustar

  • Presented by: ROI Revolution

    Download this free report today, give it a quick read, and grow your revenue and profit from the newly revised Google Shopping campaigns.

    Quick view Download Now
    Industry Reports
    Date: May, 2014

    Google Shopping has just undergone a major overhaul in AdWords.

    Upgrading isn't optional. By August 2014, all existing Product Listing Ad campaigns will be forced into this updated structure.

    These new Google Shopping campaigns demand a new level of optimization.

    Read this special report to discover:

    – Which key metrics about your competitors' performance are now accessible.
    (and how to keep this peephole from disappearing!)
    – How to avoid the fresh pitfall of overzealous optimization.
    – The new exhaustively detailed performance data hidden away in an unobvious location.
    (and when to use it.)
    – A simple upgrade plan to keep from losing sales during the forced campaign transition.

    Download this free report today, give it a quick read, and grow your revenue and profit from the newly revised Google Shopping campaigns.

    Sponsored by: ROI Revolution

  • Presented by: Internet Retailer

    Retailers have to rethink their personalization strategies in light of evolving consumer preferences and behaviors in order to present content that is timely and relevant today, and in the future.

    Quick view Download Now
    IR Special Reports
    Date: April, 2014

    Yesterday's personalization methods won't work in today's mobile and multifaceted retail world.

    Online retailers sell more when they present a web site visitor products and content tailored to her interests. And as consumers' Internet usage patterns evolve—with shoppers spending a tremendous amount of time on social networks and on news and entertainment sites, for example—a data-savvy e-retailer can use a shopper's behavioral data to personalize its site content even for a shopper who has never visited the retailer's site.

    In short, retailers have to rethink their personalization strategies in light of evolving consumer preferences and behaviors in order to present content that is timely and relevant today, and in the future.

    This Special Report sponsored by: Neustar, and hiConversion.

  • Presented by: Internet Retailer

    Each month, Internet Retailer magazine features special sponsored reports on various e-commerce solutions, featuring one technology and sometimes multiple featured vendors in each report. Download this featured special report on E-Mail Marketing from the August 2013 issue of IR magazine. Featuring Responsys, Listrak, Bronto, and CQuotient.

    Quick view Add to cart
    IR Special Reports
    Date: August, 2013

    Each month, Internet Retailer magazine features special sponsored reports on various e-commerce solutions, featuring one technology and sometimes multiple featured vendors in each report. Download this featured special report on E-Mail Marketing from the August 2013 issue of IR magazine. Featuring Responsys, Listrak, Bronto, and CQuotient.

  • Presented by: Bronto

    Are you ready for the tablet-tapping, inbox-stuffing 2013 holiday season? This webinar will give you the data and roadmap to help drive your planning decisions and set you up for a revenue-filled holiday season.

    Quick view Register
    Webinar
    Date: August, 2013

    Hear that? It's the holiday season sneaking up on you! With 28% of brands launching their holiday campaigns on or before October 1st, now is the time to get your plan together! Advanced planning can position you and your team for more revenue with less stress.

    Join this webinar to learn:

    - What you need to know to avoid holiday chaos

    - Which promotions will stand out in the overstuffed holiday inbox

    - How to prepare for the unexpected: delivery issues, poor performance and mistakes

    Are you ready for the tablet-tapping, inbox-stuffing 2013 holiday season? This webinar will give you the data and roadmap to help drive your planning decisions and set you up for a revenue-filled holiday season.

  • Presented by: Listrak

    Last year, particularly in the fourth quarter, saw a noticeable shift in consumer shopping behaviors. Online sales soared 14% over 2011, reaching $289 billion, and mobile sales drove 11% of the record-setting holiday season.

    Quick view Download Now
    White Paper
    Date: August, 2013

    Last year, particularly in the fourth quarter, saw a noticeable shift in consumer shopping behaviors. Online sales soared 14% over 2011, reaching $289 billion, and mobile sales drove 11% of the record-setting holiday season. In fact, online sales are growing seven times greater than offline retail, with mobile accounting for one in every 10 eCommerce dollars spent.  

    mCommerce is making an impact, and marketers are adapting new best practices to ensure they reach customers across multiple channels. MarketingSherpa found that 58% of email marketers are developing new strategies for mobile smartphones and tablets.

    You only have one chance to make an impression on your customers and every click counts. As you prepare for the holidays it is imperative that you not only think about the inbox but also the device. Responsive email design allows you to create mobile-friendly emails that look great no matter where they’re opened.  It will help you improve engagement and interaction as it greatly enhances usability.

    Sponsored by Listrak

  • Presented by: Silverpop

    In this webinar we will address some simple things you can do to maximize the revenue of your Holiday Email program, even with just a few weeks left until Black Friday.

    Quick view Register
    Webinar
    Date: September, 2013

    Holiday Email Marketing:
    Last Minute Tips to Maximize Revenue

    Specifically, areas Loren McDonald covered in this Webinar included the following:

    - Developing a holiday-specific welcome program
    - Establishing your segmentation and frequency approach
    - Adding shipping and return policy information
    - Beyond promotions, using content and personality
    - Offering opt-down or snooze options
    - Creating post-purchase upsell/cross-sell programs
    - Honing post-holiday programs
    - And more…

    Click the link to access the archived version of this webinar:

    https://www3.gotomeeting.com/register/179421886

  • Presented by: Internet Retailer

    Taking a personalized approach to e-mail messages eliminates the one-size-fits-all perception most consumers may have of e-mail and engages them on a deeper level. The payoff is higher open rates, more click-throughs and increased conversions.

    Quick view Download Now
    IR Special Reports
    Date: March, 2014

    To increase opens and conversions, tailor e-mail messages to be more personal and easy to act on.

    E-mail is one of the most effective tools retailers have. But crafting an effective e-mail campaign that cuts through the growing clutter in consumers’ inboxes requires more than timely messages with the right content.

    Today’s successful e-mail marketers speak to consumers in a personal, customer-focused way, just like an in-store sales representative.

    Taking a personalized approach to e-mail messages eliminates the one-size-fits-all perception most consumers may have of e-mail and engages them on a deeper level. The payoff is higher open rates, more click-throughs and increased conversions.

    Download the full report for FREE by filling out the form to the right.

    This Special Report sponsored by Bronto, dotMialer, and Experian.

  • Presented by: Fathom

    Are you in Google Shopping yet? Is your feed optimized? The clock is ticking. Our guide shows merchants how the new system is different, how to profit from it, and how to generally maintain excellent feeds.

    Quick view Download Now
    Free Guide
    Date: August, 2014

    Google Shopping trumps its own prior product listing ads (PLAs) for average revenue by 34%.*

    Are you in Google Shopping yet? Is your feed optimized? The clock is ticking. Our guide shows merchants how the new system is different, how to profit from it, and how to generally maintain excellent feeds. You will learn:

    – How inventory feed structures, campaigns and ad groups differ in Google Shopping.
    – 4 tips for building out shopping campaigns.
    – How to optimize data feeds and evaluate feed management platforms.
    – 5 great ways to use custom labels for segmentation.

    Navigate the Great Shopping Search Transition: Google Shopping & Data Feed Optimization

    Sponsored by: Fathom

  • Presented by: Listrak

    This recent holiday season saw a big increase in the number of online and mobile shoppers. This means you need to have a strategy in place to keep these new customers engaged and active after the holidays in order to turn them into loyal and long-term customers.

    Quick view Download Now
    White Paper
    Date: January, 2014

    This recent holiday season saw a big increase in the number of online and mobile shoppers. This means you need to have a strategy in place to keep these new customers engaged and active after the holidays in order to turn them into loyal and long-term customers.

    Personalize campaigns with product recommendations

    The key to re-engaging these shoppers is to create personalized email campaigns, and adding recommended products to post-holiday campaigns is a great way to keep new customers buying from you. In fact, 77% of online shoppers make additional purchases when presented with recommended products that match their individual preferences.

    Download this whitepaper to learn how you can turn your mass post-holiday blasts into extremely personalized campaigns that are merchandised to customers individually. It includes five new campaign ideas and other suggestions on where and how to use recommended merchandise to increase sales.

    Sponsored by Listrak

  • Presented by: Internet Retailer

    Virtually every retailer relies on email to engage customers and to keep them coming back. And to maximize results from your email campaigns, retailers must make sure to put the right products in front of the right customers at the right time.

    Quick view Download Now
    IR Thought Leadership
    Date: May, 2014

    Personalization is a proven strategy for boosting email click-throughs and conversions.

    Virtually every retailer relies on email to engage customers and to keep them coming back. And to maximize results from your email campaigns, retailers must make sure to put the right products in front of the right customers at the right time.

    In a recent survey conducted by Internet Retailer, 59.5% of retailers say emails featuring personalized products increase click-through rates and 57.4% report higher conversion rates. What those numbers mean is that not only should you be sending personalized emails, you should be sending a higher volume of them. This special survey report, sponsored by Listrak, reflect the reality that personalized email generates sales, and sending personalized email more often will generate more sales.

    Report sponsored by Listrak

  • Presented by: 4-Tell

    4-Tell: Success Stories

    Quick view Download Now
    Case Study
    Date: December, 2012

    We are proud to have a significant impact on our customers’ business. 4-Tell Boost® Recommendations for Web increases conversion and provides a better shopping experience for your customers.

  • Presented by: Needle

    This paper illustrates how companies are now able to replace traditional chat with unique online engagement that delivers the personal, informed help online shoppers have been lacking. The result is greater online sales revenue and customer satisfaction.

    Quick view Download Now
    White Paper
    Date: August, 2014

    The Rise of Online Advocate-to-Customer Interaction

    Over the last four decades, online chat has created unprecedented opportunities for retailers, but it’s also fallen short in innovation and in crucial elements of the shopping experience. Until now.

    This paper illustrates how companies are now able to replace traditional chat with unique online engagement that delivers the personal, informed help online shoppers have been lacking. The result is greater online sales revenue and customer satisfaction.

    Sponsored by Needle

  • Presented by: ChannelAdvisor

    With the high number of comparison shopping engines and differing requirements for data feeds, many e-commerce managers find comparison shopping to be a difficult channel to navigate.

    Quick view Download Now
    White Paper
    Date: January, 2013

    Don't Let These Missteps Trip Up Your Strategy

    With the high number of comparison shopping engines and differing requirements for data feeds, many e-commerce managers find comparison shopping to be a difficult channel to navigate.

    This "Top 5 Comparison Shopping Misconceptions" white paper identifies the top 5 mistaken beliefs most retailers have about managing their comparison shopping programs and how the ChannelAdvisor Platform can help rectify these strategy missteps.

    Download this white paper now!