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Resource Library

Resource Library

9 Item(s)

  • Presented by: Acquia

    This report reveals what is driving the convergence between eCommerce and WCM solutions and provides a framework to use when considering the pros and cons of using these historically independent platforms together.

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    Industry Reports
    Date: August, 2014

    Content And Commerce:
    The Odd Couple Or The Power Couple?

    Companies need cohesive digital customer experiences, but marketing and eCommerce groups often operate in silos with differing objectives, which leads them to buy and operate independent solutions for brand content and transactions.

    The end result? A fragmented and poorly integrated digital presence that confuses the customer, is difficult to manage, and, ultimately, leaves revenue on the table. Digital marketers are also getting savvier. It is no longer enough to enable an online catalog and transactional eCommerce: Today’s marketers want to tell brand and product stories through the deep personalization and contextualization of content and interactive digital experiences. As a result, application development and delivery (AD&D) professionals must understand whether they need to support marketing and business needs with a web content management (WCM) system, an eCommerce system, or both.

    This report reveals what is driving the convergence between eCommerce and WCM solutions and provides a framework to use when considering the pros and cons of using these historically independent platforms together.

  • Presented by: Oracle

    Download this white paper to learn 5 commerce best practices to help you improve commerce experiences, grow customer loyalty, achieve better results, and stay competitive in the global commerce marketplace.

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    Industry Reports
    Date: July, 2014

    Personalize Commerce Experiences. Connect Interactions. Drive Results.

    Today's customers have more ways to research, evaluate, compare, purchase, and provide feedback on products and services than ever before. Download this white paper to learn 5 commerce best practices to help you improve commerce experiences, grow customer loyalty, achieve better results, and stay competitive in the global commerce marketplace.

    Sponsored by Oracle

  • Presented by: Needle

    Trust, is a powerful tool, and when used wisely, retailers can reap the rewards. This eBook explains how best to build and maintain trust with your online customers.

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    Industry Reports
    Date: June, 2014

    A roadmap for building consumer trust

    With so much competition among online retailers, trying to gain customers based solely on price or convenience may be futile. However, there is another tool online retailers can deploy that will create long-term revenue and growth. And that tool is trust. Trust is what makes consumers return often, spend more, buy more, and refer more people. Trust, is a powerful tool, and when used wisely, retailers can reap the rewards. This eBook explains how best to build and maintain trust with your online customers.

    Provided by Needle

  • Presented by: MarketingSherpa

    Just Released: The E-commerce Benchmark Study. The largest, most scientifically reliable study conducted on the state of e-commerce marketing. Click on the link below to download your copy.

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    Industry Reports
    Date: June, 2014

    The MarketingSherpa E-commerce Benchmark Study quickly arms you with data you need to make key business decisions and gain budget and resources from business leaders and clients.

    This study was:

    – Conducted with 4,346 e-commerce marketing professionals
    – Comprised of 94 charts including cross-tabulated data on the most successful e-commerce marketing practices
    – Distilled from more than 3,000 hours of research from a range of e-commerce experts, leaders and practitioners

    Download your copy of the study by clicking the button below.

    Presented by: MarketingSherpa

  • Presented by: ROI Revolution

    Download this free report today, give it a quick read, and grow your revenue and profit from the newly revised Google Shopping campaigns.

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    Industry Reports
    Date: May, 2014

    Google Shopping has just undergone a major overhaul in AdWords.

    Upgrading isn't optional. By August 2014, all existing Product Listing Ad campaigns will be forced into this updated structure.

    These new Google Shopping campaigns demand a new level of optimization.

    Read this special report to discover:

    – Which key metrics about your competitors' performance are now accessible.
    (and how to keep this peephole from disappearing!)
    – How to avoid the fresh pitfall of overzealous optimization.
    – The new exhaustively detailed performance data hidden away in an unobvious location.
    (and when to use it.)
    – A simple upgrade plan to keep from losing sales during the forced campaign transition.

    Download this free report today, give it a quick read, and grow your revenue and profit from the newly revised Google Shopping campaigns.

    Sponsored by: ROI Revolution

  • Presented by: Optimal Payments

    This special report from the editors of Internet Retailer examines the strategies of Canada's top online retailers and provides detailed data about each of Canada's Top 20. That includes, for each retailer, their sales, traffic, customer demographics, online selection, conversion rate and more.

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    Industry Reports
    Date: March, 2014

    Canada is generally viewed as lagging behind the U.S. in e-commerce, but that doesn't mean Canada-based online retailers are asleep at the switch. On the contrary, the largest Canadian online retailers are growing faster than their U.S. counterparts, in large part by selling aggressively to U.S. consumers while benefiting from less intense online competition for the business of Canadian consumers.

    This special report from the editors of Internet Retailer examines the strategies of Canada's top online retailers and provides detailed data about each of Canada's Top 20.

    Report sponsored by Optimal Payments

  • Presented by: Terapeak

    In a recent study, Terapeak analytics uncovered important trends that were seen elsewhere – only – well after the fact.

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    Industry Reports
    Date: March, 2014

    Data analytics have become a necessary strategic resource for online retailers hoping to increase market share.

    In a recent study, Terapeak analytics uncovered important trends that were seen elsewhere – only – well after the fact.

    This article explains how data analytics foretold the struggle of the Microsoft Surface, and how market insights can improve your business.

    Sponsored by Terapeak

  • Presented by: ROI Revolution, Inc.

    This report reveals the top 5 product feed mistakes that are costing retailers profits — and how to fix them!

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    Industry Reports
    Date: February, 2014

    Combine ever-changing shopping feed requirements with constantly updating inventory, and the fallout from feed mistakes can quickly snowball.

    This report reveals the top 5 product feed mistakes that are costing retailers profits — and how to fix them! We will highlight:

    – Ways to optimize the #1 indexed attribute of a retailer's product feed.
    – The ideal product description length to show up for more relevant queries in Google Shopping.
    4 oft-neglected attributes that should be included in every product's description.
    – A key feed attribute that can limit retailer reach and exposure on Google Shopping.
    Critical reasons successful retailers update their feeds regularly. (You'll be surprised at who's making this mistake.)

    Don't get caught making any of these mistakes. Download this free report today.

    Sponsored by: ROI Revolution

  • Presented by: Neustar

    Gain actionable insights to optimize your media planning with Neustar’s 2013 Global Media Intelligence Report.

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    Industry Reports
    Date: February, 2014

    The Neustar 2013 Global Media Intelligence Report delivers authoritative performance data vital to agencies and advertisers alike. Learn the industry's latest on:

    – How digital channels compare for cost, reach, quality of users, and upper-funnel contributions to conversions
    – Performance trends and results for mobile campaigns and video networks
    – How online ads influence online and offline conversions – including which channels are most effective

    Download the 2013 Global Media Intelligence Report today!

    Sponsored by: Neustar