Resource Library

Resource Library

7 Item(s)

  • Presented by: Adobe

    Discover new insights into the beliefs of consumers and professional marketers.

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    Case Study
    Date: October, 2012

    As society becomes more engrossed in the digital space and our culture becomes more involved in social media, the way we advertise is changing as well as the way consumers view advertising. Adobe conducted a study on how consumers view advertisements and the marketers behind the advertisements.  "Click Here: The State of Online Advertising," highlights how marketers are missing a powerful opportunity to engage with consumers and build their brands online.

  • Presented by: Smartling

    Increasingly, localization has become a significant element of long-term, global branding strategies.

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    White Paper
    Date: December, 2012

    Building a Well-Localized Web Experience

    Increasingly, localization has become a significant element of long-term, global branding strategies. For Fortune 500 companies, the driving motivators for translating content are to meet local customer expectations, improve customer service, maintain or increase brand value, reach more customers in markets where they already have a presence, and address local market regulations. Localization requires companies to strike a balance between the preferences of a specific locale, brand identity, and enough return on investment to ensure a sustainable branding effort. Brand managers must understand what true localization is, know the resources available, and leverage those resources to streamline and manage the whole process. These steps will help ensure the company is reaching the target demographic and receiving ample response and return.

  • Presented by: PacNet Services Ltd.

    PacNet Services is your one-stop global payment solution.

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    Free Guide
    Date: December, 2012

    PacNet Services is your one-stop global payment solution. With our help, you can easily accept local forms of payment from around the world:

    • Card Processing
    • Direct Debit Processing
    • Electronic Transfer Collection
    • Check processing
    • Single and Recurring Payment

    With easy integration options, robust data security and worldwide coverage, PacNet offers the payment facilities you need to succeed internationally.

  • Presented by: Adobe

    Get the scoop on what your mobile consumers want most.

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    Special Report
    Date: December, 2012

    The proliferation of mobile devices and tablets continues to rise, making it more important than ever for you to make mobile part of your ongoing, long-term business initiatives. To help in this effort, Adobe has released the results of their survey of over 1,200 mobile users and their insights into what devices they use, how they interact with websites and apps, and what they want most out of their mobile experiences across five different industries: Consumer Products, Consumer Electronics, Financial Services, Travel Services, and Media & Entertainment.

  • Presented by: Translations.com

    In today’s global economy, organizations are increasingly realizing that in order to grow revenue, add new clients, and ensure the long-term success of their operations, it is necessary to focus their web initiatives on a worldwide audience.

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    Product Demos
    Date: December, 2012

    GlobalLink™ OneLink

    Link. Click. Launch.

    In today’s global economy, organizations are increasingly realizing that in order to grow revenue, add new clients, and ensure the long-term success of their operations, it is necessary to focus their web initiatives on a worldwide audience.

  • Presented by: Hermes Europe

    Hermes Europe is the umbrella brand for a multinational group providing full-service supply chain solutions headquartered in Germany.

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    Videos
    Date: December, 2012

    Explore the Hermes World

    Hermes Europe is the umbrella brand for a multinational group providing full-service supply chain solutions headquartered in Germany. The Hermes companies are recognized among the leading businesses in sourcing, transport logistics, fulfilment and distribution of consumer goods.

  • Even if you’re the largest water ski and wakeboard pro shop in the upper Midwest, come football season through spring, you have a lot of down time on your hands.

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    Case Study
    Date: December, 2012

    Even if you’re the largest water ski and wakeboard pro shop in the upper Midwest, come football season through spring, you have a lot of down time on your hands. Such was the dilemma facing Crystal, Minn.-based Midwest Mastercraft, and its online arm, Waterskis.com. With approximately two-thirds of its annual business occurring in a two month to three month window during the summer, the water sports cross-channel retailer sought to supplement its revenues during the other nine months of the year.

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