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Resource Library

Resource Library

14 Item(s)

  • Presented by: Internet Retailer

    More than half of the largest North American retailers as measured by their 2012 web sales ship orders to consumers outside the United States, and even more are looking to tap into international e-commerce growth markets like Asia-Pacific and Latin America.

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    IR Special Reports
    Date: January, 2014

    Go global, but be prepared to verify

    E-retailers must make sure they’ve got the basics in hand before they chase global sales.

    More than half of the largest North American retailers as measured by their 2012 web sales ship orders to consumers outside the United States, and even more are looking to tap into international e-commerce growth markets like Asia-Pacific and Latin America.

    But there’s more to selling online internationally than setting up a web site. Retailers need to make sure their orders get delivered to the customer, and that’s not always
    easy, especially in emerging markets where the delivery infrastructure can be underdeveloped.

    This Special Report sponsored by Melissa Data

  • Presented by: Neustar

    Gain actionable insights to optimize your media planning with Neustar’s 2013 Global Media Intelligence Report.

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    Industry Reports
    Date: February, 2014

    The Neustar 2013 Global Media Intelligence Report delivers authoritative performance data vital to agencies and advertisers alike. Learn the industry's latest on:

    – How digital channels compare for cost, reach, quality of users, and upper-funnel contributions to conversions
    – Performance trends and results for mobile campaigns and video networks
    – How online ads influence online and offline conversions – including which channels are most effective

    Download the 2013 Global Media Intelligence Report today!

    Sponsored by: Neustar

  • Presented by: Internet Retailer

    Retailers have to rethink their personalization strategies in light of evolving consumer preferences and behaviors in order to present content that is timely and relevant today, and in the future.

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    IR Special Reports
    Date: April, 2014

    Yesterday's personalization methods won't work in today's mobile and multifaceted retail world.

    Online retailers sell more when they present a web site visitor products and content tailored to her interests. And as consumers' Internet usage patterns evolve—with shoppers spending a tremendous amount of time on social networks and on news and entertainment sites, for example—a data-savvy e-retailer can use a shopper's behavioral data to personalize its site content even for a shopper who has never visited the retailer's site.

    In short, retailers have to rethink their personalization strategies in light of evolving consumer preferences and behaviors in order to present content that is timely and relevant today, and in the future.

    This Special Report sponsored by: Neustar, and hiConversion.

  • Presented by: Internet Retailer

    Virtually every retailer relies on email to engage customers and to keep them coming back. And to maximize results from your email campaigns, retailers must make sure to put the right products in front of the right customers at the right time.

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    IR Thought Leadership
    Date: May, 2014

    Personalization is a proven strategy for boosting email click-throughs and conversions.

    Virtually every retailer relies on email to engage customers and to keep them coming back. And to maximize results from your email campaigns, retailers must make sure to put the right products in front of the right customers at the right time.

    In a recent survey conducted by Internet Retailer, 59.5% of retailers say emails featuring personalized products increase click-through rates and 57.4% report higher conversion rates. What those numbers mean is that not only should you be sending personalized emails, you should be sending a higher volume of them. This special survey report, sponsored by Listrak, reflect the reality that personalized email generates sales, and sending personalized email more often will generate more sales.

    Report sponsored by Listrak

  • Presented by: ChannelAdvisor

    ChannelAdvisor partnered with Mobile Money Network, a leading mobile payments company, to create this Retailer’s Guide to Mobile eBook. By explaining the opportunities that mobile offers retailers across every channel, this eBook will help you create a strategy to maximize your m-commerce revenue.

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    Free Guide
    Date: January, 2013

    Retailer's Guide to Mobile

    ChannelAdvisor partnered with Mobile Money Network, a leading mobile payments company, to create this Retailer’s Guide to Mobile eBook. By explaining the opportunities that mobile offers retailers across every channel, this eBook will help you create a strategy to maximize your m-commerce revenue.

    The data in the Retailer's Guide to Mobile outlines how to:

    • Maximize multichannel revenues
    • Create the best mobile experience possible
    • Improve sales conversions
    • And more

    Download the eBook now!

  • Presented by: UzerZoom

    To help retailers understand this challenge, UserZoom conducted a usability study with 200 female smartphone and tablet shoppers, asking them to complete several tasks on top apparel sites using their mobile devices. The results provide retailers insight into common pain points in the mobile shopping experience that they can address in their own mobile strategies.

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    Industry Reports
    Date: August, 2013

    Measuring the User Experience of Retail Web Stores on Tablet Devices

    Many retailers are still not taking advantage of the shopping potential offered by mobile devices and tablets, or are providing mobile experiences that fall below consumers’ expectations.

    To help retailers understand this challenge, UserZoom conducted a usability study with 200 female smartphone and tablet shoppers, asking them to complete several tasks on top apparel sites using their mobile devices. The results provide retailers insight into common pain points in the mobile shopping experience that they can address in their own mobile strategies.

    By downloading the report you’ll learn:

    – What's important to users when shopping on a tablet?
    – What makes users abandon a purchase?
    – Do users prefer a mobile web or app?
    – How does having a tablet optimized site affect consumer satisfaction?

  • Presented by: Boldchat

    This free study, conducted by the e-tailing group and sponsored by BoldChat that explores the changing mobile landscape from the eyes of both consumers and retailers.

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    Free Guide
    Date: August, 2014

    Merchants Seek Mobile Mastery is a free study, conducted by the e-tailing group and sponsored by BoldChat that explores the changing mobile landscape from the eyes of both consumers and retailers. With their analysis of the mobile sites of more than 50 companies, you'll learn:

    – What online shoppers are looking for in a mobile site
    – Key areas to focus on to help branding and merchandise coexist
    – Best practices to improve the mobile experience and increase conversions

  • Presented by: Internet Retailer

    Online purchases by Chinese consumers in 2013 exceeded those of U.S. consumers. That makes China the world's biggest e-commerce market.

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    IR Thought Leadership
    Date: May, 2014

    Online purchases by Chinese consumers in 2013 exceeded those of U.S. consumers. That makes China the world's biggest e-commerce market. The big story line: China's explosive e-commerce growth is spawning big Chinese companies that are not content to stay in China.

    In this special report, Internet Retailer looks at three aspects of China ecommerce explosion. Part I examines the growth of the Chinese e-commerce market and its biggest players. Part II looks at how Western brands and retailers are entering China, the obstacles they're encountering and how they're responding. And Part III describes the steps Chinese e-commerce companies are taking to expand internationally.

    Report sponsored by Hybris Software

  • Presented by: Neustar

    Download Neustar’s A–Z Glossary of Personalized Marketing to better understand the components of scaled, personalized marketing.

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    White Paper
    Date: August, 2014

    Personalized marketing. The whole industry's talking about it—but what exactly does it mean? Are we all speaking the same language?

    Get your free glossary now to cut through the jargon. Become fluent in personalized marketing to help your organization reach customers more relevantly and drive sales.

    Download Neustar's A-Z Glossary of Personalized Marketing to learn:

    The meaning of key terms: activation, closed loop, identity, single view and much more
    How the components fit together to enable personalized dialogue at scale
    Success stories of companies that are using real-time insights to identify, segment, target, personalize and win

    Neustar, the first real-time provider of cloud-based information services and data analytics, is pleased to offer this resource free.

    Sponsored by: Neustar

  • Presented by: Internet Retailer

    Each month, Internet Retailer magazine features special sponsored reports on various e-commerce solutions, featuring one technology and sometimes multiple featured vendors in each report. Download this featured special report on Global E-Commerce from the February 2013 issue of IR magazine. Featuring MelissaData, TransExpress, and Hermes.

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    IR Special Reports
    Date: February, 2013

    Each month, Internet Retailer magazine features special sponsored reports on various e-commerce solutions, featuring one technology and sometimes multiple featured vendors in each report. Download this featured special report on Global E-Commerce from the February 2013 issue of IR magazine. Featuring MelissaData, TransExpress, and Hermes.