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Resource Library

14 Item(s)

  • Presented by: Fathom

    Avoiding Lumps of Coal: Strategy for Profitable Retail Holidays with SEO, PPC, Email & Analytics

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    White Paper
    Date: September, 2014

    Avoiding Lumps of Coal: Strategy for Profitable Retail Holidays with SEO, PPC, Email & Analytics

    The holiday shopping season is short in 2014, so you have more time to prepare well. But don’t wait too long! Retailer marketers don’t need to be told the holidays are a crazy time, but they’re easier when you have a plan.

    Conquer the holidays with the peace of mind that comes from foresight and strategy. Download our 20-pg. guide for tips on how to survive the season, including an in-depth look at 5 winning approaches in Santa’s marketing bag.

    You will learn about:

    • Using SEO to sell more.
    • Incorporating mobile, automating PPC ads, boosting Google Shopping.
    • Adding important dates/tasks to your email and conversion testing calendars.
    • Enhancing email subscriptions, loyalty and sales with holiday-specific approaches.
    • Increasing overall conversions with testing and clean data.

    Sponsored by: Fathom

  • Presented by: Internet Retailer

    While experts say its imperative merchants make returns simple for consumers, the mechanics involved in processing returns are often not easy. Luckily, there are several tools retailers can leverage to make the process run smoothly.

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    IR Special Reports
    Date: August, 2014

    A Special Report on How to Offer Convenient and Cost-effective Returns Processing

    Returns are an inescapable part of selling online. How online merchants navigate the process can mean the difference between happy customers who will return to shop at the site again and dissatisfied customers who will not.

    Thats why e-retailers should aim to make the returns process as straightforward as possible, say experts. Simple steps, such as detailing how the returns process works in a dedicated space on an e-commerce site, can make a large impact. And self-service featur—built on their own or with the help of a vendor—may not only please shoppers, they also can help the retailer reduce its inbound customer service call volume.

    While experts say its imperative merchants make returns simple for consumers, the mechanics involved in processing returns are often not easy. Luckily, there are several tools retailers can leverage to make the process run smoothly.

    This Special Report sponsored by Newgistics, wnDirect.

  • Presented by: Fathom

    Are you in Google Shopping yet? Is your feed optimized? The clock is ticking. Our guide shows merchants how the new system is different, how to profit from it, and how to generally maintain excellent feeds.

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    Free Guide
    Date: August, 2014

    Google Shopping trumps its own prior product listing ads (PLAs) for average revenue by 34%.*

    Are you in Google Shopping yet? Is your feed optimized? The clock is ticking. Our guide shows merchants how the new system is different, how to profit from it, and how to generally maintain excellent feeds. You will learn:

    – How inventory feed structures, campaigns and ad groups differ in Google Shopping.
    – 4 tips for building out shopping campaigns.
    – How to optimize data feeds and evaluate feed management platforms.
    – 5 great ways to use custom labels for segmentation.

    Navigate the Great Shopping Search Transition: Google Shopping & Data Feed Optimization

    Sponsored by: Fathom

  • Presented by: Neustar

    Download Neustar’s A–Z Glossary of Personalized Marketing to better understand the components of scaled, personalized marketing.

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    White Paper
    Date: August, 2014

    Personalized marketing. The whole industry's talking about it—but what exactly does it mean? Are we all speaking the same language?

    Get your free glossary now to cut through the jargon. Become fluent in personalized marketing to help your organization reach customers more relevantly and drive sales.

    Download Neustar's A-Z Glossary of Personalized Marketing to learn:

    The meaning of key terms: activation, closed loop, identity, single view and much more
    How the components fit together to enable personalized dialogue at scale
    Success stories of companies that are using real-time insights to identify, segment, target, personalize and win

    Neustar, the first real-time provider of cloud-based information services and data analytics, is pleased to offer this resource free.

    Sponsored by: Neustar

  • Presented by: Internet Retailer

    Virtually every retailer relies on email to engage customers and to keep them coming back. And to maximize results from your email campaigns, retailers must make sure to put the right products in front of the right customers at the right time.

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    IR Thought Leadership
    Date: May, 2014

    Personalization is a proven strategy for boosting email click-throughs and conversions.

    Virtually every retailer relies on email to engage customers and to keep them coming back. And to maximize results from your email campaigns, retailers must make sure to put the right products in front of the right customers at the right time.

    In a recent survey conducted by Internet Retailer, 59.5% of retailers say emails featuring personalized products increase click-through rates and 57.4% report higher conversion rates. What those numbers mean is that not only should you be sending personalized emails, you should be sending a higher volume of them. This special survey report, sponsored by Listrak, reflect the reality that personalized email generates sales, and sending personalized email more often will generate more sales.

    Report sponsored by Listrak

  • Presented by: ROI Revolution

    Download this free report today, give it a quick read, and grow your revenue and profit from the newly revised Google Shopping campaigns.

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    Industry Reports
    Date: May, 2014

    Google Shopping has just undergone a major overhaul in AdWords.

    Upgrading isn't optional. By August 2014, all existing Product Listing Ad campaigns will be forced into this updated structure.

    These new Google Shopping campaigns demand a new level of optimization.

    Read this special report to discover:

    – Which key metrics about your competitors' performance are now accessible.
    (and how to keep this peephole from disappearing!)
    – How to avoid the fresh pitfall of overzealous optimization.
    – The new exhaustively detailed performance data hidden away in an unobvious location.
    (and when to use it.)
    – A simple upgrade plan to keep from losing sales during the forced campaign transition.

    Download this free report today, give it a quick read, and grow your revenue and profit from the newly revised Google Shopping campaigns.

    Sponsored by: ROI Revolution

  • Presented by: Internet Retailer

    New technology and services help retailers fulfill orders faster and at lower costs.

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    IR Special Reports
    Date: May, 2014

    The Final Steps
    New technology and services help retailers fulfill orders faster and at lower costs

    Online shoppers expect their orders to reach them on time, every time and without any errors, regardless of whether orders are shipped across town, across the country or internationally. A mistake made during any stage of the fulfillment or delivery process can risk a retailer a customer's loyalty, or worse, a lost sale and expensive return.

    Raising the bar on fulfillment requires investing in technology that adds agility, speed and dependability to warehouse operations, while keeping down operating and delivery costs. It's a juggling act that involves keeping several balls in the air at once, such as warehouse management tools and carrier relationships. Drop one ball, even momentarily, and retailers are at risk of failing to accurately pick, pack and ship orders to meet consumers' expectations for speedy delivery.

    This Special Report sponsored by: Saddle Creek, Newgistics, Innotrac, wnDirect, and Swisslog.

  • Presented by: eFulfillment Service

    In a recent survey, nearly 70% of online sellers say their customers actually prefer free shipping over fast shipping. But, just in case that survey was outside the norm, we decided to compile results from a variety of studies to confirm which shipping method actually reigns supreme.

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    Free Guide
    Date: May, 2014

    Fast vs. free shipping: which matters most to online shoppers?

    These days, when it comes to ecommerce order fulfillment, same-day delivery seems to be getting all the attention. But is that what online shoppers really want? In a recent survey, nearly 70% of online sellers say their customers actually prefer free shipping over fast shipping. But, just in case that survey was outside the norm, we decided to compile results from a variety of studies to confirm which shipping method actually reigns supreme.

    Learn more about:

    – Which shipping method online shoppers select most
    – How many e-commerce sites offer free shipping
    – How long consumers will wait for delivery
    – Average free shipping thresholds
    – Plus, what an online retailer can do with this data

    Sponsored by: eFulfillment Service

  • Presented by: Internet Retailer

    Retailers have to rethink their personalization strategies in light of evolving consumer preferences and behaviors in order to present content that is timely and relevant today, and in the future.

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    IR Special Reports
    Date: April, 2014

    Yesterday's personalization methods won't work in today's mobile and multifaceted retail world.

    Online retailers sell more when they present a web site visitor products and content tailored to her interests. And as consumers' Internet usage patterns evolve—with shoppers spending a tremendous amount of time on social networks and on news and entertainment sites, for example—a data-savvy e-retailer can use a shopper's behavioral data to personalize its site content even for a shopper who has never visited the retailer's site.

    In short, retailers have to rethink their personalization strategies in light of evolving consumer preferences and behaviors in order to present content that is timely and relevant today, and in the future.

    This Special Report sponsored by: Neustar, and hiConversion.

  • Presented by: Optimal Payments

    This special report from the editors of Internet Retailer examines the strategies of Canada's top online retailers and provides detailed data about each of Canada's Top 20. That includes, for each retailer, their sales, traffic, customer demographics, online selection, conversion rate and more.

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    Industry Reports
    Date: March, 2014

    Canada is generally viewed as lagging behind the U.S. in e-commerce, but that doesn't mean Canada-based online retailers are asleep at the switch. On the contrary, the largest Canadian online retailers are growing faster than their U.S. counterparts, in large part by selling aggressively to U.S. consumers while benefiting from less intense online competition for the business of Canadian consumers.

    This special report from the editors of Internet Retailer examines the strategies of Canada's top online retailers and provides detailed data about each of Canada's Top 20.

    Report sponsored by Optimal Payments

  • Presented by: Harte-Hanks, Inc.

    Facing rising shopper expectations for delivery that’s fast and cheap, online retailers are exploring a range of new technologies and services.

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    White Paper
    Date: February, 2014

    Retail e-commerce today is more challenging than ever, with consumers expecting consistently high-level shopping experience across online and mobile as well as store channels. But nowhere is the competition more challenging—or more important to keeping customers happy—than in an e-retailer’s ability to fulfill orders quickly and accurately, and without charging too much for delivery.

    This special report addresses these challenges and shows how savvy online retailers are meeting them and growing their businesses.

    Sponsored by: Harte-Hanks, Inc.

  • Presented by: LexisNexis

    The annual True Cost of Fraud study conducted by LexisNexis Risk Solutions has helped thousands of retailers stay abreast of the latest risks and solutions related to eCommerce. This year, LexisNexis debuts a study specifically focusing on fraud challenges faced by merchants, financial institutions and consumers in the rapidly expanding mCommerce segment.

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    White Paper
    Date: February, 2014

    The All-New LexisNexis® True Cost of FraudSM Mobile Study

    The annual True Cost of Fraud study conducted by LexisNexis Risk Solutions has helped thousands of retailers stay abreast of the latest risks and solutions related to eCommerce. This year, LexisNexis debuts a study specifically focusing on fraud challenges faced by merchants, financial institutions and consumers in the rapidly expanding mCommerce segment.

    The new study finds that merchants of all sizes are largely unprepared for the fraud that accompanies offering a mobile payment solution such as mPOS, Apps, and other mobile-powered solutions, and are generally unequipped to handle the fraud that invariably accompanies these channels.

    Download the True Cost of Fraud Mobile study to learn about:

    - Key fraud issues affecting the mCommerce space;
    - How the distribution of fraud is shifting across different types of mobile transactions and what it means for your bottom line;
    - How to strengthen your authentication and anti-fraud measures, and;
    - How to reap the benefits of different types of mCommerce while mitigating the efforts of ever more creative fraudsters.

    Download today for all of the insights you need to safely grow your mCommerce channel and protect your revenue.

    Sponsored by: LexisNexis Risk Solutions

  • Presented by: Listrak

    This recent holiday season saw a big increase in the number of online and mobile shoppers. This means you need to have a strategy in place to keep these new customers engaged and active after the holidays in order to turn them into loyal and long-term customers.

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    White Paper
    Date: January, 2014

    This recent holiday season saw a big increase in the number of online and mobile shoppers. This means you need to have a strategy in place to keep these new customers engaged and active after the holidays in order to turn them into loyal and long-term customers.

    Personalize campaigns with product recommendations

    The key to re-engaging these shoppers is to create personalized email campaigns, and adding recommended products to post-holiday campaigns is a great way to keep new customers buying from you. In fact, 77% of online shoppers make additional purchases when presented with recommended products that match their individual preferences.

    Download this whitepaper to learn how you can turn your mass post-holiday blasts into extremely personalized campaigns that are merchandised to customers individually. It includes five new campaign ideas and other suggestions on where and how to use recommended merchandise to increase sales.

    Sponsored by Listrak

  • Presented by: Internet Retailer

    Each month, Internet Retailer magazine features special sponsored reports on various e-commerce solutions, featuring one technology and sometimes multiple featured vendors in each report. Download this featured special report on Fulfillment from the May 2013 issue of IR magazine. Featuring SaddleCreek, Hermes, Innotrac, and Kiva Systems.

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    IR Special Reports
    Date: May, 2013

    Each month, Internet Retailer magazine features special sponsored reports on various e-commerce solutions, featuring one technology and sometimes multiple featured vendors in each report. Download this featured special report on Fulfillment from the May 2013 issue of IR magazine. Featuring SaddleCreek, Hermes, Innotrac, and Kiva Systems.