In simple, actionable steps, this FREE whitepaper proves that by investing in integrated strategies across these interwoven platforms, your online marketing campaigns can produce results far in excess of the sum of their parts.

You Will Learn:

• How integrating Facebook 'Like' and Google '+1' buttons will lower your PPC costs and increase your SEO rankings (and why Google+ matters even if you think it doesn't)
• Why almost no marketers do SEO and PPC well, and how you can leapfrog them by doing both well
• Why you are picking all of the wrong keywords to target in SEO
• How to save massive time and money arriving at the best messaging and creative

Learn the strategies that the smartest marketers don't want us to share with anyone. They are easy to understand, quickly actionable and backed by real-life examples and data.

The rapidly growing economies of the BRIC countries (Brazil, Russia, India, and China) offer online merchants incredible growth potential. As each customer base has its own purchasing preferences, e-merchants must develop specific local payment plans if they want to succeed in these soon-to-be top markets.

The purpose of this whitepaper is to:

• Provide an overview of the current state of the e-commerce market in each of the BRIC countries
• Identify preferred local payment methods in the BRIC countries
• Highlight key facts and figures for the local e-payments landscape

Building a Well-Localized Web Experience

Increasingly, localization has become a significant element of long-term, global branding strategies. For Fortune 500 companies, the driving motivators for translating content are to meet local customer expectations, improve customer service, maintain or increase brand value, reach more customers in markets where they already have a presence, and address local market regulations. Localization requires companies to strike a balance between the preferences of a specific locale, brand identity, and enough return on investment to ensure a sustainable branding effort. Brand managers must understand what true localization is, know the resources available, and leverage those resources to streamline and manage the whole process. These steps will help ensure the company is reaching the target demographic and receiving ample response and return.