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Resource Library

5 Item(s)

  • Most flash sales models send a daily email to members or promote specials on their web sites. Both scenarios create a specific window of time for order processing.

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    White Paper
    Date: December, 2012

    Most flash sales models send a daily email to members or promote specials on their web sites. Both scenarios create a specific window of time for order processing. For example, Internet retailer Gilt Groupe notifies its members of daily sales at noon. By design, there is an inherent urgency that is created, both for the customer to purchase products and for the fulfillment and warehouse operators to process orders and get them shipped in a timely manner.

  • Presented by: eFulfillment Service

    In a recent survey, nearly 70% of online sellers say their customers actually prefer free shipping over fast shipping. But, just in case that survey was outside the norm, we decided to compile results from a variety of studies to confirm which shipping method actually reigns supreme.

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    Free Guide
    Date: May, 2014

    Fast vs. free shipping: which matters most to online shoppers?

    These days, when it comes to ecommerce order fulfillment, same-day delivery seems to be getting all the attention. But is that what online shoppers really want? In a recent survey, nearly 70% of online sellers say their customers actually prefer free shipping over fast shipping. But, just in case that survey was outside the norm, we decided to compile results from a variety of studies to confirm which shipping method actually reigns supreme.

    Learn more about:

    – Which shipping method online shoppers select most
    – How many e-commerce sites offer free shipping
    – How long consumers will wait for delivery
    – Average free shipping thresholds
    – Plus, what an online retailer can do with this data

    Sponsored by: eFulfillment Service

  • Presented by: Harte-Hanks, Inc.

    Facing rising shopper expectations for delivery that’s fast and cheap, online retailers are exploring a range of new technologies and services.

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    White Paper
    Date: February, 2014

    Retail e-commerce today is more challenging than ever, with consumers expecting consistently high-level shopping experience across online and mobile as well as store channels. But nowhere is the competition more challenging—or more important to keeping customers happy—than in an e-retailer’s ability to fulfill orders quickly and accurately, and without charging too much for delivery.

    This special report addresses these challenges and shows how savvy online retailers are meeting them and growing their businesses.

    Sponsored by: Harte-Hanks, Inc.

  • Presented by: Sumall

    Social media can be like navigating a labyrinth of retweets, likes, and pins, innocently wandering from friends’ wedding photos to sepia-filtered shots of puppies until you find yourself pinning peanut butter cheesecake recipes into the early morning hours wondering how it came to this. But once you’ve snapped out of your daze, you’ll see that maintaining your business’s presence on social media is an awesome way to directly interact with customers, potential leads, and fans.

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    White Paper
    Date: October, 2013

    Social media can be like navigating a labyrinth of retweets, likes, and pins, innocently wandering from friends’ wedding photos to sepia-filtered shots of puppies until you find yourself pinning peanut butter cheesecake recipes into the early morning hours wondering how it came to this. But once you’ve snapped out of your daze, you’ll see that maintaining your business’s presence on social media is an awesome way to directly interact with customers, potential leads, and fans.

    The SumAll blog is a reservoir of information on everything from e-commerce trends to website design in the form of quick step-by-step guides on how to gain a Twitter following as well as in-depth editorials on the state of big data. Social media has and continues to be the most coveted subject as small and enterprise businesses alike realize that platforms like Twitter and Instagram are integral in maintaining an effective marketing strategy.

    How Not to Suck at Social Media Marketing is our curated collection of 11 social media marketing stories from our blog to help you use social smarter.

    Sponsored by: SumAll

  • Presented by: Sumall

    As marketers, we often focus our attention on attracting new customers while neglecting the needs of our most valuable demographic. Returning customers may have the lowest acquisition costs but help us to build and sustain the highest profits.

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    White Paper
    Date: October, 2013

    We all do a million things to grow our business, but have you ever stopped to think about the true value of some of your best customers?

    As marketers, we often focus our attention on attracting new customers while neglecting the needs of our most valuable demographic. Returning customers may have the lowest acquisition costs but help us to build and sustain the highest profits.

    Lifetime Value, or LTV, is an assessment of how often customers return and how much they spend. Businesses can use LTV to derive the value of their company and to determine the amount that is available to spend on acquiring customers. This paper will provide insights and statistics on why LTV is regarded as the guidepost for most businesses as well as provide ways you can find out who your returning customers are and how to keep that number up.

    Sponsored by: SumAll