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  • Even if you’re the largest water ski and wakeboard pro shop in the upper Midwest, come football season through spring, you have a lot of down time on your hands.

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    Case Study
    Date: December, 2012

    Even if you’re the largest water ski and wakeboard pro shop in the upper Midwest, come football season through spring, you have a lot of down time on your hands. Such was the dilemma facing Crystal, Minn.-based Midwest Mastercraft, and its online arm, Waterskis.com. With approximately two-thirds of its annual business occurring in a two month to three month window during the summer, the water sports cross-channel retailer sought to supplement its revenues during the other nine months of the year.

  • Presented by: Alexander Interactive

    Visual design on e-commerce sites is sometimes viewed as a purely aesthetic matter, but it has another important job.

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    Case Study
    Date: December, 2012

    Visual design on e-commerce sites is sometimes viewed as a purely aesthetic matter, but it has another important job. Used effectively, such design elements as color and type font can help visitors navigate a page and call out a product’s best features. Used poorly, they can distract visitors and detract from sales.

    Josh Levine and Seth Newman discuss the redesign of Action Envelope's successful ecommerce website by web agency Alexander Interactive. Presented at the 2009 Internet Retailer Web Design Conference and Expo.

  • Presented by: Certona

    To provide online retailers with a reliable benchmarking tool and to help them better understand how to measure the success of personalization, the team at Certona has developed this industry-wide reference series.

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    Free Guide
    Date: December, 2012

    To provide online retailers with a reliable benchmarking tool and to help them better understand how to measure the success of personalization, the team at Certona has developed this industry-wide reference series. We discuss specific key performance indicators (KPIs) and the concepts involved in personalization such as demand, average order value, conversion rate, segmentation, non-responders, testing and more.

  • Presented by: OrderDynamics Corp.

    Welcome to our growing library of eCommerce case studies. These documents provide insight and thought leadership for eCommerce and retail communities, and are designed to help you make the right decision for your organization.

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    Case Study
    Date: December, 2012

    Welcome to our growing library of eCommerce case studies. These documents provide insight and thought leadership for eCommerce and retail communities, and are designed to help you make the right decision for your organization.

  • Plow & Hearth is a catalog, retail and Internet company specializing in qualitybuilt, unique, enduring home and lifestyle products.

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    Case Study
    Date: December, 2012

    Plow & Hearth is a catalog, retail and Internet company specializing in qualitybuilt, unique, enduring home and lifestyle products. What began in 1980 as a small retail store in Madison, Virginia, has grown to include the flagship brand – Plow & Hearth – plus Problem Solvers, WinterthurStore, and Wind & Weather.