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Resource Library

Resource Library

12 Item(s)

  • Presented by: Fathom

    Make sure you are capturing your fair share today … and tomorrow! Learn about retail email content and sending strategies.

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    White Paper
    Date: March, 2014

    Forrester projects that the e-commerce market as a whole will increase to $279 billion in 2015.

    Make sure you are capturing your fair share today … and tomorrow! Learn about retail email content and sending strategies for:

    – The “welcome” series
    – The “cart abandonment” series
    – Product reviews
    – The “reengagement” series

    4 Automated Campaigns that Every Online Retailer Should Use: Download now

    Sponsored by: Fathom

  • Presented by: Internet Retailer

    Each month, Internet Retailer magazine features special sponsored reports on various e-commerce solutions, featuring one technology and sometimes multiple featured vendors in each report. Download this featured special report on E-Mail Marketing from the August 2013 issue of IR magazine. Featuring Responsys, Listrak, Bronto, and CQuotient.

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    IR Special Reports
    Date: August, 2013

    Each month, Internet Retailer magazine features special sponsored reports on various e-commerce solutions, featuring one technology and sometimes multiple featured vendors in each report. Download this featured special report on E-Mail Marketing from the August 2013 issue of IR magazine. Featuring Responsys, Listrak, Bronto, and CQuotient.

  • Presented by: Bronto

    Are you ready for the tablet-tapping, inbox-stuffing 2013 holiday season? This webinar will give you the data and roadmap to help drive your planning decisions and set you up for a revenue-filled holiday season.

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    Webinar
    Date: August, 2013

    Hear that? It's the holiday season sneaking up on you! With 28% of brands launching their holiday campaigns on or before October 1st, now is the time to get your plan together! Advanced planning can position you and your team for more revenue with less stress.

    Join this webinar to learn:

    - What you need to know to avoid holiday chaos

    - Which promotions will stand out in the overstuffed holiday inbox

    - How to prepare for the unexpected: delivery issues, poor performance and mistakes

    Are you ready for the tablet-tapping, inbox-stuffing 2013 holiday season? This webinar will give you the data and roadmap to help drive your planning decisions and set you up for a revenue-filled holiday season.

  • Presented by: Listrak

    Last year, particularly in the fourth quarter, saw a noticeable shift in consumer shopping behaviors. Online sales soared 14% over 2011, reaching $289 billion, and mobile sales drove 11% of the record-setting holiday season.

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    White Paper
    Date: August, 2013

    Last year, particularly in the fourth quarter, saw a noticeable shift in consumer shopping behaviors. Online sales soared 14% over 2011, reaching $289 billion, and mobile sales drove 11% of the record-setting holiday season. In fact, online sales are growing seven times greater than offline retail, with mobile accounting for one in every 10 eCommerce dollars spent.  

    mCommerce is making an impact, and marketers are adapting new best practices to ensure they reach customers across multiple channels. MarketingSherpa found that 58% of email marketers are developing new strategies for mobile smartphones and tablets.

    You only have one chance to make an impression on your customers and every click counts. As you prepare for the holidays it is imperative that you not only think about the inbox but also the device. Responsive email design allows you to create mobile-friendly emails that look great no matter where they’re opened.  It will help you improve engagement and interaction as it greatly enhances usability.

    Sponsored by Listrak

  • Presented by: Mineful

    See Why Mineful is the Most Powerful Customer Retention Tool

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    Product Demos
    Date: December, 2012

    See Why Mineful is the Most Powerful Customer Retention Tool

    • Free 30-Day Trial
    • Detects purchase pattern changes
    • Triggered emails
    • Easy integration with shopping cart software
    • User behavior dashboards
    • Latest technology, built by PhDs

    Contact us for an online demo or try Mineful's customer retention tool for free.

  • Presented by: WGSN

    Learn about key marketing tactics and technologies and see how other internet retailers are using email newsletters to drive conversion.

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    Industry Reports
    Date: March, 2013

    Email newsletters are securing their place as a strong communications channel for retailers, offering high conversion rates. Over the past couple of years marketing conversations have been dominated by talk of social media and mobile optimization, but when it comes to measurable sales conversion, email marketing continues to reap the highest rewards for retailers.

    Learn about key marketing tactics and technologies and see how other internet retailers are using email newsletters to drive conversion.

  • Presented by: Bronto Software Inc.

    All online retailers experience shopping cart abandonment. In fact, with rates averaging between 60-70%, marketers know that the majority of shoppers who start the checkout process will leave before completing it.

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    White Paper
    Date: December, 2012

    All online retailers experience shopping cart abandonment. In fact, with rates averaging between 60-70%, marketers know that the majority of shoppers who start the checkout process will leave before completing it.

    Those departing shoppers represent a significant amount of revenue. To recapture as much of that revenue as possible, you need to be aware of reasons for abandonment and the top strategies for bringing those shoppers back.

    For this white paper, we examined the carting experience and follow-up email strategies of 100 retailers.  You'll discover:

    • Top reasons shoppers abandon online purchases
    • Analysis of post-abandonment email strategies
    • Recommendations for maximizing conversions

    "From Abandon to Conversion: Why Shoppers Abandon Carts and What Merchants Can Do About It."

  • Presented by: Silverpop

    In this webinar we will address some simple things you can do to maximize the revenue of your Holiday Email program, even with just a few weeks left until Black Friday.

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    Webinar
    Date: September, 2013

    Holiday Email Marketing:
    Last Minute Tips to Maximize Revenue

    Specifically, areas Loren McDonald covered in this Webinar included the following:

    - Developing a holiday-specific welcome program
    - Establishing your segmentation and frequency approach
    - Adding shipping and return policy information
    - Beyond promotions, using content and personality
    - Offering opt-down or snooze options
    - Creating post-purchase upsell/cross-sell programs
    - Honing post-holiday programs
    - And more…

    Click the link to access the archived version of this webinar:

    https://www3.gotomeeting.com/register/179421886

  • Presented by: Knotice

    Making Sense of Mobile Marketing is a must read for anyone beginning to explore mobile marketing or looking for important information to make their current mobile efforts more meaningful to end users and more measurable for the bottom line.

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    White Paper
    Date: December, 2012

    Making Sense of Mobile Marketing is a must read for anyone beginning to explore mobile marketing or looking for important information to make their current mobile efforts more meaningful to end users and more measurable for the bottom line.

    Author Bryce Marshall, Knotice’s Director of Strategic Services, is internationally recognized for his insight on mobile marketing. Submit the form on the right to download the white paper now and learn how to build and execute a winning mobile marketing strategy

  • Presented by: Internet Retailer

    Taking a personalized approach to e-mail messages eliminates the one-size-fits-all perception most consumers may have of e-mail and engages them on a deeper level. The payoff is higher open rates, more click-throughs and increased conversions.

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    IR Special Reports
    Date: March, 2014

    To increase opens and conversions, tailor e-mail messages to be more personal and easy to act on.

    E-mail is one of the most effective tools retailers have. But crafting an effective e-mail campaign that cuts through the growing clutter in consumers’ inboxes requires more than timely messages with the right content.

    Today’s successful e-mail marketers speak to consumers in a personal, customer-focused way, just like an in-store sales representative.

    Taking a personalized approach to e-mail messages eliminates the one-size-fits-all perception most consumers may have of e-mail and engages them on a deeper level. The payoff is higher open rates, more click-throughs and increased conversions.

    Download the full report for FREE by filling out the form to the right.

    This Special Report sponsored by Bronto, dotMialer, and Experian.

  • Presented by: Internet Retailer

    E-retailers, eager to capture a bigger piece of a global e-commerce market that exceeded $1 trillion last year according to eMarketer Inc., also must set their sights on search engine optimization.

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    Industry Reports
    Date: April, 2013

    When online retailers cross international borders and enter new markets, they need to figure out more than just how to ship to new countries offer sales in local currencies and languages. Those e-retailers, eager to capture a bigger piece of a global e-commerce market that exceeded $1 trillion last year according to eMarketer Inc., also must set their sights on search engine optimization. (391)

    Global e-commerce will exceed $1.2 trillion in 2013, so there are big opportunities for online retailers to sell internationally. But first they have to attract the attention of consumers in markets they enter. Showing up high in natural search results is a great way to do that, but retailers must master the search engine optimization tactics that work best in each market.

    Sponsored by: RankAbove

  • Presented by: ExactTarget

    Let’s face it—your brand is being discussed on the real-time web through hundreds and thousands of real-time email, mobile, social, and website messages a second.

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    Product Demos
    Date: December, 2012

    Let’s face it—your brand is being discussed on the real-time web through hundreds and thousands of real-time email, mobile, social, and website messages a second. As a result, your brand is the sum of those conversations, and it’s not enough to remain idle or stand by.

    It’s time to get real when it comes to your marketing, and in order to do so, you need real-time data. ExactTarget’s new brief, Real-Time Marketing: Data is the New Creative of the Real-Time Web, will turn the challenges of the real-time web into real-smart marketing opportunities with key insights from industry experts.  

    Inside the Brief:

    • Explore how data has replaced creative over time
    • Understand the types of customer data and insights available to modern marketers
    • Learn how to use real-time data to join and manage real-time conversations