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Resource Library

Resource Library

12 Item(s)

  • Presented by: Insite Software

    With careful consideration of seven key questions, successful implementation of a B2B ecommerce site cannot only be realized, but add significant value to the bottom line.

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    White Paper
    Date: December, 2012

    Business-to-Business (B2B) companies are rapidly entering ecommerce space as a way to simultaneously reach new customers, increase sales and cut costs. However, ecommerce is new territory for many B2B businesses, and while they are experts in their own industry, the successful launch of an ecommerce site can appear daunting. In addition, numerous B2B companies have experienced a failed or extremely challenging ecommerce site launch. These attempts typically were not only expensive, they also affected the long-term customer adoption rate of the portal – leaving companies questioning whether ecommerce is right for a B2B company after all. Rest assured that ecommerce is a perfect way for B2B companies to increase their sales and improve efficiencies while cutting costs. With careful consideration of seven key questions, successful implementation of a B2B ecommerce site cannot only be realized, but add significant value to the bottom line.

  • Presented by: CORESense Inc.

    Selecting the right retail system for your business is an important decision. To help you understand all the options, CORESense has developed the following collateral.

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    White Paper
    Date: December, 2012

    Selecting the right retail system for your business is an important decision. To help you understand all the options, CORESense has developed the following collateral.

  • Presented by: ChannelAdvisor

    You’re spending valuable time and money to drive traffic to your website via paid search and comparison shopping engines. Learn how you can make these channels more profitable for you with ChannelAdvisor’s eBook Improve Conversions on your Webstore from Paid Search and Comparison Shopping Traffic.

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    Free Guide
    Date: January, 2013

    Improve Conversions on Your Webstore from Paid Search and Comparison Shopping Traffic

    You’re spending valuable time and money to drive traffic to your we bsite via paid search and comparison shopping engines. Learn how you can make these channels more profitable for you with this e-book from ChannelAdvisor.

    This e-book will show you how to:

    • Optimize the shopping cart experience for improved conversions
    • Analyze your site search to dictate new content for your site
    • Uncover upsell opportunities via your Thank You page
    • And much more

    Sponsored by: ChannelAdvisor

  • Presented by: Akamai

    Optimize Your Web Performance to Deliver a Better Omnichannel Experience

    Learn:
    - How mobile had a breakthrough year
    - The impact of web performance on your business
    - How to address the challenges of situational performance

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    White Paper
    Date: February, 2013

    Did you know that 88% of online consumers are less likely to return to a site after a bad experience?* With thresholds for customer abandonment growing ever shorter across desktop and mobile experiences, site performance is playing an increasingly critical role in sales results.  More than ever, it is critical to optimize the omnichannel shopping experience for consumers.

    * Gomez whitepaper “Why Performance Matters”

    Now is the time to plan your 2013 strategy to enable the best web experience for your customers.

    Presenters:
    Doug Rassner
    Product Manager
    MICROS-Retail

    Curtis Corl
    Vice President
    Dollar Tree Store

    Lelah Manz
    eCommerce Strategist
    Akamai Technologies

    Don Davis
    Editor in Chief
    Internet Retailer

  • Presented by: SAS Institute Inc.

    This study examines the importance of using omnichannel customer engagement to gain deeper consumer insight. Also included are an in-depth look at how leading retailers use analytics, as well as a review of business analytics vendors.

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    White Paper
    Date: July, 2013

    The benchmark study includes an in-depth look at how best-in-class retailers use analytics, as well as a review of business analytics software vendors. The authors surveyed senior retail executives and collected secondary research from public and proprietary sources.

    One of the key themes of the study is the extent to which retailers can use analytics insights to drive strategic decisions. Findings reveal that in a time of unprecedented change in retail, brick-and-mortar retail stores must look to omnichannel customer engagement to gain deeper consumer insight. Key findings include:

    -       Retailers' analytics maturity is low. The survey found that 40% of retailers believe they lag behind their competitors in terms of analytics maturity, 40% think they are only at par.

    -       Data management and integration will be a key area of investment. In an effort to increase analytical maturity, retailers will invest in contextual, visual and mobile-friendly delivery of insights.

    -       Retailers' e-commerce/omnichannel function has the highest potential to use analytics strategically.

    -       Usability and access are critical.

    To find out more, download the full report.

  • Presented by: RJMetrics

    Learn how to improve sales and increase ROI by optimizing your holiday marketing strategy from the leaders in e-commerce analytics. RJMetrics helps hundreds of online retailers measure and optimize their most important metrics.

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    Free Guide
    Date: November, 2013

    Whoever said the holidays were the most wonderful time of the year was clearly not an e-commerce marketer. While the rest of the world is off roasting chestnuts over open fires, you're faced with:

    - Monumental competition
    - Erratic shopping behaviors
    - Marketing to a whole new customer

    Learn how to improve sales and increase ROI by optimizing your holiday marketing strategy from the leaders in e-commerce analytics.

    RJMetrics helps hundreds of online retailers measure and optimize their most important metrics.

    Sponsored by: RJMetrics

  • Presented by: MarketingSherpa

    Download your free Quick Guide to Conversion Rate Optimization in less than 2 minutes.

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    Free Guide
    Date: April, 2014

    Online testing has become standard practice in many marketing departments, yet our research has shown that almost half of those departments don't calculate statistical significance! In other words, they are making important decisions based on bad data!

    MarketingSherpa Quick Guide to Conversion Rate Optimization will provide you with 9 tactics to ensure you are running valid tests including a free validity tool to record and evaluate your testing data.

    This free 14-page report will teach you how to:

    – Design split tests and multifactorial tests
    – Avoid the three most common validity threats
    – Determine the proper sample size
    – Work with a small sample size
    – Optimize calls-to-action for maximum conversion

    Download your free Quick Guide to Conversion Rate Optimization in less than 2 minutes >>

    Sponsored by: MarketingSherpa

  • Presented by: SalesWarp

    We hope that you will use this white paper as a resource when seeking a vendor that will deliver a platform for growth and the flexibility a retailer needs to evolve with the changing retail landscape.

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    White Paper
    Date: May, 2014

    The problem for many eCommerce retailers is that traditional ERP systems aren't designed with the eCommerce industry in mind. Because eCommerce ERP is relatively niche, merchants don't know what to look for and often end up trying to attach best-of-breed systems to traditional ERP.

    In this white paper, we explore the different ERP systems available to retailers today. We hope that you will use this white paper as a resource when seeking a vendor that will deliver a platform for growth and the flexibility a retailer needs to evolve with the changing retail landscape.

    Click here to download the white paper.

    Sponsored by: SalesWarp

  • Presented by: Rackspace

    Getting ready for a peak period, whether it’s the holidays, summer tourism, or a far-reaching marketing campaign, involves evaluating both your infrastructure and code to optimize for best results.

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    Free Guide
    Date: June, 2014

    Most retailers are familiar with the holiday rush. In brick and mortars, it’s the time of year when more hiring happens to ensure smiling faces in the store to help eager customers and enough cashiers at the registers for fast, stress-free checkout. For an ecommerce retailer, beefing up for peak traffic is less about hiring more bodies and more about tuning up the systems and processes that bring, keep, and allow customers to fluidly make transactions on a site.

    Lags in page load not only frustrate users, but Google's search algorithms now also penalize sites for slow loads. Shop.org, The National Retail Federation’s digital division, expects online sales to grow between 9% and 12% in 2013, further increasing the need for a well-planned ecommerce strategy, both on the customer-facing side and in your underlying infrastructure. To add urgency, the 2013 holiday shopping season is almost a week shorter than 2012. Retailers will only have 26 days between Thanksgiving and Christmas, compared with 32 days in 2012, which makes driving sales during the shortened season even more pressing.

    Getting ready for a peak period, whether it’s the holidays, summer tourism, or a far-reaching marketing campaign, involves evaluating both your infrastructure and code to optimize for best results. The cornerstone of peak traffic planning is rigorously load testing your system ahead of time to identify and correct breakpoints and bottlenecks.

    For a step-by-step guide to preparing for peak traffic volumes, click here.

    Sponsored by: Rackspace

  • Presented by: ROI Revolution

    You can't just 'set it and forget it' with AdWords. The key to increasing profitability lies beyond the settings which Google recommends. Download this free report today and improve your profitability in AdWords.

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    White Paper
    Date: May, 2014

    10 Questions to Maximize Profitability in eCommerce AdWords Accounts

    You can't just 'set it and forget it' with AdWords. The key to increasing profitability lies beyond the settings which Google recommends.

    Most AdWords accounts can gain 20% efficiency with the right account management tactics. In this report, we include 10 questions that will reveal:

    – The #1 Google Shopping mistake many retailers are making.
    – Target those most likely to purchase TODAY with this straightforward default remarketing tweak.
    – The display advertising default setting you should avoid at all costs.
    – Quick AdWords adjustments to mobile settings to turn the scale of profitability for your mobile visitors.
    – A little-used MAJOR enhancement to default campaign targeting that can attract more traffic in better-performing locations.

    Download this free report today and improve your profitability in AdWords.

    Sponsored by: ROI Revolution

  • Presented by: Wpromote

    Experts & Engines is a must read if you: A) Feel that you aren’t getting the best possible ROI, B) Are frustrated you’re not dominating top Google Rankings, or C) Are concerned competitors are outpacing you.

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    White Paper
    Date: July, 2014

    In this ebook , Wpromote will explain how to:

    Make Data-Driven Decisions — When running a campaign with ISI in mind, data is absolutely the driver of decision-making. We don’t guess, we test. We don’t assume, we prove. Learn how to sift through the data to find out what you really need to know.
    Manage Integrated Campaigns – From PPC to SEO, Content Marketing to Email, and everything (else) in between, this eBook will provide integration methods and ongoing strategies to set you up for success.
    Improve ROI & Results — Have you reached a plateau and didn’t think things could get any better? Well if that is the case you aren’t setting high enough goals. ISI is guaranteed to take you to that next level.
    Expand Your Online Reach — In the ever-changing online marketing space, you must continuously test new channels, betas, and methods to keep up. There is a plethora of options and we will tell you some of our favorites.
    Ask “Why?” — You must go beyond testing version A and B; try out version C and beyond. Then ask why one outperformed the other – was it the free shipping or the 20% off? The long form or short? And of course, WHY?
    Use Proper Tools & Tactics — Read some of the best tools available and the tactics you have yet to think of. The combination of the 10 tools and tactics provided in this eBook is just the starting point; the possibilities are truly endless.

    Sponsored by: Wpromote

  • Presented by: Insite Software

    This white paper outlines an approach to developing a technology plan that will allow you to quickly and cost-effectively establish the “core” for your digital ecosystem.

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    White Paper
    Date: August, 2014

    As one of the catalysts for digital transformation, it is imperative to enable an eCommerce technology strategy and weave it into the overall fabric of your business. This white paper outlines an approach to developing a technology plan that will allow you to quickly and cost-effectively establish the “core” for your digital ecosystem.

    Sponsored by: Insite Software