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  • Presented by: Soasta

    Australian flash-sale retailer OZSALE took heed when competitors organized a “Click Frenzy” one-day sale in November 2012, only to see their sites fail under the weight of heavy traffic. So OZSALE did its homework before promoting its own “Flash Frenzy sale.”

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    Case Study
    Date: August, 2013

    Australian flash-sale retailer OZSALE took heed when competitors organized a "Click Frenzy" one-day sale in November 2012, only to see their sites fail under the weight of heavy traffic. So OZSALE did its homework before promoting its own "Flash Frenzy sale."

    Testing beforehand identified problems that were making the OZSALE site unstable at traffic levels well below what the retailer expected to attract in its big sale. Those insights enabled OZSALE to fix flaws in advance of the promotion. The results speak for themselves:

    During "Flash Frenzy," OZSALE.com.au achieved four times the amount of traffic over its closest flash sale competitors.

    Highlights include:

    - Revenue hit more than $5 million
    - As predicted, more than 50% of sales revenue came in via mobile
    - 80,000 new members pre-registered prior to the event
    - 160% increase in new visitors
    - 160% increase in page views and 80% increase in unique browsers

    Click here to read the case study that explains how OZSALE conducted these tests, what it found, and how it ensured that its e-commerce site would stand up to a huge spike in traffic.

    Sponsored by: SOASTA

  • Presented by: Miva Merchant

    Miva Merchant has launched more than 300,000 online stores since 1997 and helped our customers sell more than $100 billion online.

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    Videos
    Date: December, 2012

    Miva Merchant has launched more than 300,000 online stores since 1997 and helped our customers sell more than $100 billion online.

  • Presented by: Windsor Circle

    Learn how any retailer can increase online sales with data-driven e-mail.

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    Case Study
    Date: January, 2014

    Spangler Candy makes 10 million Dum Dums a day. Millions of consumers enjoy their products, and thousands of businesses order online through SpanglerCandy.com.

    Now, using Windsor Circle to integrate and analyze purchase history data, Spangler Candy was able to win-back lapsed customers with a targeted data-driven email, helping to generate their highest day of online sales ever.

    In this detailed 15-page case study, you'll learn:

    - How Spangler Candy won back churning customers, with 30% open and 9% click rate (2.2 times 2013 list average!)
    - How to thank new customers using order data, get 45%+ open rates and create repeat buyers.
    - Steps to build a loyalty program, starting with an opt-in campaign, ending with full automation.
    - How to maximize holiday revenue with a big spenders campaign and segmented product recommendations.
    - How Spangler Candy is building a customer engagement program using Windsor Circle's 9 Pillars of Retention Automation Framework.

    Windsor Circle connects Spangler Candy's in-house e-commerce platform to its ExactTarget email account. Learn how any retailer can increase online sales with data-driven e-mail.

    Sponsored by: Windsor Circle