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Resource Library

Resource Library

13 Item(s)

  • Presented by: Internet Retailer

    Selecting an e-commerce platform is not easy, regardless of whether you’re a retailer or a B2B supplier.

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    IR Special Reports
    Date: September, 2014

    A special report on the business-to-consumer & business-to-business e-commerce platforms that provide the technology backbones of e-commerce.

    Selecting an e-commerce platform is not easy, regardless of whether you’re a retailer or a B2B supplier.

    Not only must retailers choose a platform that meets their current needs, they also need to select one that meets their future needs as well. B2B suppliers face a similar challenge because their customers expect an e-commerce site as slick as any their customers visit outside of work.

    To meet these expectations both e-retailers and B2B suppliers are reevaluating their e-commerce platforms to see if they are advanced enough to meet online shoppers’ expectations. More often than not, e-retailers are concluding they need a new one to keep pace. In an Internet Retailer survey from this summer, 61% of retailers said they expect to replace their e-commerce platform within the next two years, and 62% cited e-commerce platforms as a top technology budget priority. B2B suppliers are reaching similar conclusions, which is why they’re looking to e-commerce to gain an edge on their competitors. They have many options to choose from.

    This Special Report is sponsored by Newgistics, Netsuite, Magento, Kalio, Peer1 Hosting, AT&T, Bigcommerce, Insite Commerce, EpiServer.

  • Presented by: Bigcommerce

    Take a look at this quick guide to help you wade through migration madness.

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    Free Guide
    Date: September, 2014

    FREE GUIDE
    The True Cost of Implementing a New eCommerce Platform

    Take a look at this quick guide to help you wade through migration madness:

    – Learn what questions to ask to truly understand Total Cost of Ownership
    – Understand the most important aspects of your ecommerce foundation
    – Costs to consider from migration to  launch and maintenance
     
    Simply fill out the form to download your free copy today!

    Sponsored by: BigCommerce

  • Presented by: Acquia

    This report reveals what is driving the convergence between eCommerce and WCM solutions and provides a framework to use when considering the pros and cons of using these historically independent platforms together.

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    Industry Reports
    Date: August, 2014

    Companies need cohesive digital customer experiences, but marketing and eCommerce groups often operate in silos with differing objectives, which leads them to buy and operate independent solutions for brand content and transactions.

    The end result? A fragmented and poorly integrated digital presence that confuses the customer, is difficult to manage, and, ultimately, leaves revenue on the table. Digital marketers are also getting savvier. It is no longer enough to enable an online catalog and transactional eCommerce: Today’s marketers want to tell brand and product stories through the deep personalization and contextualization of content and interactive digital experiences. As a result, application development and delivery (AD&D) professionals must understand whether they need to support marketing and business needs with a web content management (WCM) system, an eCommerce system, or both.

    This report reveals what is driving the convergence between eCommerce and WCM solutions and provides a framework to use when considering the pros and cons of using these historically independent platforms together.

    Sponsored by Acquia

  • Presented by: Internet Retailer

    E-retailers should also prepare their fulfillment operations for the upcoming holiday season by evaluating the speed and accuracy of their order-handling systems to identify areas that they can improvement.

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    IR Special Reports
    Date: August, 2014

    A Special Report on the Technologies and Services that can Help Make E-Retailers' Holiday Sales Merry and Bright

    While there may not be time for e-retailers to make major changes to their platforms and properly test them in time for the holiday shopping season, there's still plenty of time to make smaller moves that can boost sales and customer satisfaction. The key is to identify simple changes that have the power to deliver a big impact and to implement them with a sense of urgency, rather than invest in last-minute, costly capital projects, say experts.

    E-retailers should also prepare their fulfillment operations for the upcoming holiday season by evaluating the speed and accuracy of their order-handling systems to identify areas that they can improvement.

    Whatever challenges a retailer faces, there’s likely a vendor that can help. By identifying that need now, online merchants can put a plan in place, which should help make their holidays a little merrier.

    This Special Report sponsored by Neustar, Bastian Solutions, Rackspace, Crossview, SCLogistics, BigCommerce, Americaneagle.com.

  • Presented by: Insite Software

    This white paper from InsiteCommerce outlines an approach to developing a technology plan that will allow you to quickly and cost-effectively establish the “core” for your digital ecosystem.

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    White Paper
    Date: August, 2014

    As one of the catalysts for digital transformation, it is imperative to enable an eCommerce technology strategy and weave it into the overall fabric of your business. This white paper from InsiteCommerce outlines an approach to developing a technology plan that will allow you to quickly and cost-effectively establish the “core” for your digital ecosystem.

    Sponsored by: Insite Software

  • Presented by: Wpromote

    Experts & Engines is a must read if you: A) Feel that you aren’t getting the best possible ROI, B) Are frustrated you’re not dominating top Google Rankings, or C) Are concerned competitors are outpacing you.

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    White Paper
    Date: July, 2014

    In this ebook , Wpromote will explain how to:

    Make Data-Driven Decisions — When running a campaign with ISI in mind, data is absolutely the driver of decision-making. We don’t guess, we test. We don’t assume, we prove. Learn how to sift through the data to find out what you really need to know.
    Manage Integrated Campaigns – From PPC to SEO, Content Marketing to Email, and everything (else) in between, this eBook will provide integration methods and ongoing strategies to set you up for success.
    Improve ROI & Results — Have you reached a plateau and didn’t think things could get any better? Well if that is the case you aren’t setting high enough goals. ISI is guaranteed to take you to that next level.
    Expand Your Online Reach — In the ever-changing online marketing space, you must continuously test new channels, betas, and methods to keep up. There is a plethora of options and we will tell you some of our favorites.
    Ask “Why?” — You must go beyond testing version A and B; try out version C and beyond. Then ask why one outperformed the other – was it the free shipping or the 20% off? The long form or short? And of course, WHY?
    Use Proper Tools & Tactics — Read some of the best tools available and the tactics you have yet to think of. The combination of the 10 tools and tactics provided in this eBook is just the starting point; the possibilities are truly endless.

    Sponsored by: Wpromote

  • Presented by: ROI Revolution

    You can't just 'set it and forget it' with AdWords. The key to increasing profitability lies beyond the settings which Google recommends. Download this free report today and improve your profitability in AdWords.

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    White Paper
    Date: May, 2014

    10 Questions to Maximize Profitability in eCommerce AdWords Accounts

    You can't just 'set it and forget it' with AdWords. The key to increasing profitability lies beyond the settings which Google recommends.

    Most AdWords accounts can gain 20% efficiency with the right account management tactics. In this report, we include 10 questions that will reveal:

    – The #1 Google Shopping mistake many retailers are making.
    – Target those most likely to purchase TODAY with this straightforward default remarketing tweak.
    – The display advertising default setting you should avoid at all costs.
    – Quick AdWords adjustments to mobile settings to turn the scale of profitability for your mobile visitors.
    – A little-used MAJOR enhancement to default campaign targeting that can attract more traffic in better-performing locations.

    Download this free report today and improve your profitability in AdWords.

    Sponsored by: ROI Revolution

  • Presented by: Rackspace

    Getting ready for a peak period, whether it’s the holidays, summer tourism, or a far-reaching marketing campaign, involves evaluating both your infrastructure and code to optimize for best results.

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    Free Guide
    Date: June, 2014

    Most retailers are familiar with the holiday rush. In brick and mortars, it’s the time of year when more hiring happens to ensure smiling faces in the store to help eager customers and enough cashiers at the registers for fast, stress-free checkout. For an ecommerce retailer, beefing up for peak traffic is less about hiring more bodies and more about tuning up the systems and processes that bring, keep, and allow customers to fluidly make transactions on a site.

    Lags in page load not only frustrate users, but Google's search algorithms now also penalize sites for slow loads. Shop.org, The National Retail Federation’s digital division, expects online sales to grow between 9% and 12% in 2013, further increasing the need for a well-planned ecommerce strategy, both on the customer-facing side and in your underlying infrastructure. To add urgency, the 2013 holiday shopping season is almost a week shorter than 2012. Retailers will only have 26 days between Thanksgiving and Christmas, compared with 32 days in 2012, which makes driving sales during the shortened season even more pressing.

    Getting ready for a peak period, whether it’s the holidays, summer tourism, or a far-reaching marketing campaign, involves evaluating both your infrastructure and code to optimize for best results. The cornerstone of peak traffic planning is rigorously load testing your system ahead of time to identify and correct breakpoints and bottlenecks.

    For a step-by-step guide to preparing for peak traffic volumes, click here.

    Sponsored by: Rackspace

  • Presented by: Internet Retailer

    Technology is the lifeblood of e-commerce retailers, which is why online merchants constantly bolster their capital investment in web fulfillment, digital marketing, performance monitoring and back-office systems that can scale on demand to stay on e-commerce innovation's leading edge.

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    IR Special Reports
    Date: June, 2014

    A Special Report on the Technologies and Services that help E-Retailing Businesses Grow.

    Technology is the lifeblood of e-commerce retailers, which is why online merchants constantly bolster their capital investment in web fulfillment, digital marketing, performance monitoring and back-office systems that can scale on demand to stay on e-commerce innovation's leading edge.

    As of July 2013, 56% of e-businesses were projected to increase their spending on e-commerce technology in the next 12 months, according to Forrester Research Inc.

    Investing in the right technology comes down to retailers doing their research to find the best fits for their business goals.

    This Special Report sponsored by SaddleCreek Logistic Services, German Trade & Invest, SalesWarp, Needle, Rackspace Digital, ID.me, SOASTA, Americaneagle.com.

  • Presented by: Connect Address

    Connect Address has created a simple tool to solve the problem that buyers face when they attempt to make a purchase without knowing or having the correct address.

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    Webinar
    Date: June, 2014

    FREE Webinar: Increase Online Sales with New E-commerce Strategies

    Date: June 26th, 2014, at 10am PDT/ 1pm EST

    In this free 20-minute webinar Connect Address will introduce new e-commerce strategies that:

    – Drive higher quality traffic to your online store
    – Create growth and expansion with a limited budget
    – Keep web traffic and sales constant during the slow season

    Register here!

    Connect Address has created a simple tool to solve the problem that buyers face when they attempt to make a purchase without knowing or having the correct address. You now have a way to retain sales from previously-lost shoppers who didn't have all of the necessary information to complete their order. At the same time you are gaining direct access to a second customer, the gift-recipient. Our light platform enables you to reach out to gift-recipients and collect contact data, ask marketing questions and send direct offers. Connect Address helps you to complete more online transactions, drive more web traffic and earn more revenue.

    Sponsored by: Connect Address

  • Presented by: SalesWarp

    We hope that you will use this white paper as a resource when seeking a vendor that will deliver a platform for growth and the flexibility a retailer needs to evolve with the changing retail landscape.

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    White Paper
    Date: May, 2014

    The problem for many eCommerce retailers is that traditional ERP systems aren't designed with the eCommerce industry in mind. Because eCommerce ERP is relatively niche, merchants don't know what to look for and often end up trying to attach best-of-breed systems to traditional ERP.

    In this white paper, we explore the different ERP systems available to retailers today. We hope that you will use this white paper as a resource when seeking a vendor that will deliver a platform for growth and the flexibility a retailer needs to evolve with the changing retail landscape.

    Click here to download the white paper.

    Sponsored by: SalesWarp

  • Presented by: Internet Retailer

    Staying ahead of criminals requires retailers to regularly evaluate their security and fraud prevention systems to spot weaknesses criminals can exploit.

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    IR Special Reports
    Date: March, 2014

    E-retailers can leverage technology and tactics to avoid falling prey to cyber criminals.

    Cyber criminals aren’t resting. They're constantly finding new ways to defeat retailer's data security and fraud prevention systems—whether they're stealing millions of credit card accounts in one fell swoop, perpetrating fraudulent transactions or finding new vulnerabilities to exploit.

    That means retailers that let their guard down risk becoming the next high-profile victim of a data breach that shakes consumers' confidence in their brand and costs money.

    Staying ahead of criminals requires retailers to regularly evaluate their security and fraud prevention systems to spot weaknesses criminals can exploit.

    Download the full report for FREE by filling out the form to the right.

    This Special Report sponsored by Litle & Co., Verifi, and SecureBuy.

  • Presented by: Internet Retailer

    Preparing a holiday 2014 strategy can require looking at nearly every area of the retailer's business. By starting now, retailers have plenty of time to implement and test technologies and tactics so that when November and December roll around, they're ready.

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    IR Special Reports
    Date: February, 2014

    Plan ahead for the next holiday rush

    Identifying the right technologies and procedures now can help retailers avoid potential pitfalls during the hectic holiday season.

    With both the holiday shopping season and the subsequent wave of returns in the rearview mirror, it's time to start planning for the 2014 holiday season. Savvy retailers know that holiday planning starts in February, when the lessons learned from the previous holiday season are still fresh in their minds.

    Preparing a holiday 2014 strategy can require looking at nearly every area of the retailer's business. By starting now, retailers have plenty of time to implement and test technologies and tactics so that when November and December roll around, they're ready.

    This Special Report sponsored by Newgistics, SaddleCreek, and Tenzing.